Larry Light Email & Phone Number

Chief Executive Officer of Arcature, a marketing consulting company founded in 1988. Larry was Global CMO of McDonald's from 2002 to 2005. More recently, as the interim Global Chief Brands Officer of IHG, Larry led the global marketing organizational change to increase the effectiveness of IHG's global and local marketing. Along with Joan Kiddon, authored a book, “Six Rules for Brand Revitalization,” featuring the McDonald's turnaround and Arcature’s approach producing business results. In April 2010, Advertising Age commented that, "I'm Lovin' It" is now the company's most successful and longest-running campaign. In summarizing the top ten ideas of the decade, Ad Age selected Larry Light’s “Brand Journalism” as “arguably the most realistic description of marketing today -- perhaps ever.” In 2004, BrandWeek selected Larry as one the top ten marketers of the year. Under his leadership as CMO, McDonald’s won “Marketer of the Year” from Advertising Age. Advertising Age observed, “Mr. Light is credited with reigniting the restaurant chain’s sales and overhauling its marketing plan.” In 2005, McDonald’s received an American Marketing Association award for global brand marketing effectiveness . In its report on Best Marketers of the Decade, AdWeek reported that “Larry Light, who turned around McDonald’s as CMO from 2002 to 2005 finished second to Steve Jobs." In 2013, in partnership with the Association of National Advertisers, the Internationalist recognized Larry among 100 marketing leaders from around the world who are consistently moving business forward. Larry is currently a contributor to Forbes CMO Network online. Larry represented the marketing industry at Federal Trade Commission hearings, and before both House and Senate committee hearings. He was the founding Chairman of the Coalition for Brand Equity -- a group founded by advertisers, agencies and media.