Larry Logan Email & Phone Number

Retired, but available for advisory services to CEOs, senior management teams and as board member on building of brands, market positioning, adoption of new technology, new business development and gaining high industry visibility and influence. Wide ranging industry successes across software and other high-tech ventures, healthcare, agriculture tech.

AIPIA believes that implementation of Smart Packaging technologies is key to growth and improved profitability, better communication with consumers, enhanced supply chain efficiency and product security. For its stakeholders, AIPIA’s mission is to decimate supply chain costs, reduce waste and increase its members’ profitability by the implementation of.

Beaverton, Oregon, US

• Provided strategic business development leadership, built key relationships, and expanded global presence for the pioneer and world leader in digital watermarking technology.
• Leader on company’s most significant market opportunity, “Digimarc Recycling,” leveraging its technology as new industry standard to address global issues with plastics in landfills and oceans, and to create circular.
• Key contributor and architect to "HolyGrail," the industry cross-value chain collaboration development initiative with 180 largest global consumer product companies, retailers, industry suppliers, trade organizations.
• As industry expert and thought leader on intelligent packaging, recycling and sustainability, presented testimony to legislators and staff, regulatory agency working groups and industry influencers, resulting in.
• Instrumental in building dominant market share within the plastics recycling industry by working with state legislatures, the European Commission, and Canadian regulating agencies.
• Active participant and high-level contributor to technical committees of industry trade organizations such as the US Plastics Pact, Association of Plastics Recyclers and Petcore Europe.

Beaverton, Oregon, US

• Instrumental in developing marketing, public relations, and business development strategies that built market share and positioned Digimarc’s products as best-in-class solutions.
• Broadened applications for the company’s print-based technology into audio, securing new businesses resulting in millions of audio tracks embedded with digital watermarks, increasing recovery of royalties by music.
• Expanded business development role and captured new licensing and technology integration partnerships with industry leaders, such as Pantone and Esko.
• Acted as point person for the Walmart Labs program and assisted with leveraging Digimarc’s watermarking technology to dramatically improve checkout speed of Walmart private label products, along with supply chain and.
• Successfully influenced key decision makers within the US Department of Agriculture to include digital watermarking as a labelling solution regarding the US National Bioengineered Food Disclosure Act of 2016.

Selected by The World Brand Congress as among the 100 Most Influential Global Marketing Leaders. The Congress is the single largest rendezvous of the best minds behind some of the world’s most successful, sought after brands. Fellow council members include senior leadership from Microsoft, IBM, Volkswagen, Singtel, GE, DuPont, LinkedIn, Symantec among.

Portland, OR, US

ZuluTime innovated navigation and timing (PNT) technologies for wireless networks as early creator of ‘you are here’ consumer mapping services. Initially brought in as CMO and requested by Board to take on Interim CEO position during growth period. Extensive development of IP portfolio that was successfully acquired by Digimarc Corporation.

• Immersive Media was the pioneer and world leading brand in 360-degree, full-motion, interactive video experiences for advertising/entertainment, military and public safety, and location-based GIS systems. IMC created.
• Partnered with CNN to broadcast 360-degree interactive video from the 2010 Haiti earthquake; extensive worldwide media coverage on 'making of.'
• Led creative team and business development efforts for first international live broadcast in 360-degree interactive video during the 2010 Vancouver Olympic Games for NBC.
• Led business development and creative efforts in project with client NASA to document the Space Shuttle and International Space Station assemblies in 360-degree video for astronaut training.

• Selected by start-up with revolutionary agricultural technology to build a global marketing, branding, and business development program. Introduced new corporate identity and graphics program to support brand as fresh.
• Created the Zeba® brand for global B2B and B2C markets as both stand-alone and branded ingredient, sold at retail and through ag distributors in international markets.
• Led efforts in negotiations and business model with Scotts Miracle-Gro gardening and lawn care products, to be among the first-ever named ingredient brands on Scotts packaging. Highest ATI revenue client.
• Key role in international business development for technology and trademark licensing. Negotiations, drafting and executing licensing agreements with distributors and trademark licensees in China, the EU, EMEA, Canada.

• Co-founded this international technology advisory and financial holding company to explore China-based telecom, satellite and IT companies for potential public markets. Designed all business plans and developed.
• Developed investor materials, presentations, and business plans.
• Served as liaison between China companies and Motorola, Nokia and Scientific Atlantic, among others.
• Extensive countrywide efforts in performing due diligence, working with provincial government ministries, and business and social events with senior government officials.

The Portland Creative Conference was a Portland institution and internationally-recognized event, annually held over three days and celebrating creativity in motion pictures, television, advertising, digital media and the web. As head of speaker committee, sought out and delivered top worldwide artists, creators and experts such as Lee Clow of Chiat/Day.

• Founded by the Ted Turner family, Verde Media was the leading integrated environmental media and entertainment brand that provided ‘green’ information, lifestyle, products and services for online, broadcast and print.
• Orchestrated (staging, marketing, sponsorships, PR) for first-ever live Internet video streaming transmission from Mt. Everest during the Everest 2000 Environmental Expedition.
• Led successful negotiations and presentations to Martha Stewart and Martha Stewart Living Organization for co-branded national 'green' magazine and K-Mart boutique.

US

• Promoted into this position following initial role as Vice President, Corporate Communications of this healthcare IT infrastructure and consumer healthcare information company founded by Silicon Valley legend Jim.
• Marketing and PR leader as company rose from #14 up to #1 health information website.
• Drove marketing, PR and investor relations communications efforts for largest IPO in healthcare history (NASDAQ: HLTH), with third largest share price rise on initial date.
• Drove marketing, PR and investor relations communications for largest merger (with WebMD) of Internet-based companies at their time.
• Conceived, promoted and staged “Physicians Internet Conference” in San Francisco, a sold-out 'industry first’ event which cemented company’s positioning as the new-technology thought leader.
• Led efforts and liaison with Ogilvy for integrated brand, advertising and communications programs for a five-year $175 Million budget.

Beaverton, Oregon, US

Managed brand strategy and technology marketing for high tech startup in digital imaging and security software. As a member of the Executive Team, reported directly to CEO. Developed business relationships with National Geographic, Time Warner, Disney, 20th Century Fox, and the National Football League. As brand evangelist with high industry profile.

• Oswego was an integrated marketing and communications company with specialties in product illustration, digital image archives and digital asset management. As the senior creative executive, I worked directly with and.
• Developed marketing strategies and new product launch/packaging for Seiko's Message Watch in national consumer rollout in major electronic chains.
• Repositioned client Positive Communications in brand identity and consumer retail merchandising programs to become nation's fastest growing services provider.

Los Angeles, California, US

• Reported to and worked closely with Hugh M. Hefner to develop marketing and creative strategies (concept through execution) to support company enterprises – motion pictures, domestic / international television and home.
• Awarded more than 75 RIAA®-certified Gold® and Platinum® Record Awards and more than 30 similar ITA Gold/Platinum awards for marketing campaigns, package design, and merchandising concepts.
• Launched new consumer product line for exclusive sales through national retailer The Sharper Image, with each new product ranking among “Top 10” best sellers.
• Typically placed 5 to 7 titles on “Billboard Top 40” sales chart each week.
• Served as editor and publisher of Playboy’s national monthly cable program magazine, developing the publication from initial concept to first printed issue in 45 days.
• Key creative and management role in distribution relationships with CBS, Fox, RCA/Columbia Pictures, Universal, Paramount, and HBO.

Los Angeles, California, US

Personal Photographer to Hugh M. Hefner. Key photographer for the noted PLAYBOY Interview series, such as with Paul Newman, Bette Davis, Linda Rondstadt, Goldie Hawn, Julie Andrews, James Garner, John Houston and many more. Over 200 celebrities photographed. Served as PLAYBOY's photojournalist and documentarian for company PR, including events and Mansion.

Bachelor Of Arts, Business & Journalism

Bachelor Of Professional Arts, Photography In Advertising & Design