Larry Magen Email & Phone Number

• Oversee the day-to-day operations of the company, a manufacturer of fine timepieces.• Responsible for marketing including web-presence, email campaigns, proposals, promotional materials, trade shows, packaging, collateral materials, public relations, media relations and advertising. • Distribution via electronic retailers, Internet partners & home-shopping stations, direct mail marketers, and traditional distributors.• Direction and oversight of all company systems• Direct interaction with customers, distributors, and vendors• Interact with factories overseas in Switzerland and Far East for production of product.

New York, Ny

Online Entertainment Company devoted to American culture and luxury lifestyle marketplace.

On-air co-hosting of watch specific shows. Aiding the sale, providing insight on the make and design of watches. Became known to his friends and following as the "watch guy." Co-hosted more than 1,000 hours of live home-shopping television on ShopNBC as a watch expert!

Marina Del Rey, Ca

Marketing consulting firm performing a wide variety of marketing disciplines and services to national clients. Over the five-year life of the company significant successes include:  California Tan (Westwood, CA)Established skincare company with lineup of five brands of tanning lotions (being distributed via network of more than 50 distributors nationwide) launching a sixth brand to market direct to tanning salons.• Consulted on launch of new product line.• Established new sales channel: conceived, designed, and implemented marketing strategy for new brand including the development of twelve-station telemarketing unit used in conjunction with direct mail campaign.• Branding and positioning of product line.• Direct all marketing strategies and activities.• Opened new markets (spas). • Direct interaction with national distributors of company’s product.  Sparkles Lanka USA (Los Angeles, CA)Importer/distributor of fine gems from Sri Lanka beginning new line of its own fine jewelry looking to go direct to client. • Marketing and selling of fine jewelry via home-shopping television network• Gain entrée to home shopping television network.• On-air show host for client’s products.• Source goods for shows.• Proposals for shows (weekly) with product descriptions, pricing; Promotion of shows. E Sports Entertainment (Las Vegas, NV)The first ever publicly traded sports gaming services company offering subscription services to its clients nationwide.• Conceived and directed all sales and marketing efforts for new “player’s club” with benefits for its members.• Implemented the computerization and telesales efforts (outbound and inbound) for new membership program in 80-station unit.• Trained all agents on new contact management software.• Wrote scripts, administrated client database of approximately 500,000.• Instituted lead-generation program utilizing national radio advertising with toll-free call-ins and follow up tele-matching.

Marina Del Rey, Ca

• Built reputation for delivering gem-quality merchandise at below fair market value to discriminating buyers of fine gems and jewelry.• Goods marketed through private showings, direct mail catalogs, newsletters and follow-up telemarketing.• Responsible for branding, positioning, account maintenance, event coordination• Directed all sales and marketing activities• Initiated highly successfully direct mail campaigns• Sourced all product for sale

Torrance, Ca

• One year in direct response live interactive television as a show host on this home shopping network specializing in gems, fine jewelry and watches.• Hosted over 1,000 hours of live programming broadcast via satellite and selected cable markets throughout North America• Became highest producing show host, setting sales records for the network• Supervised client retention, product selection, vendor relations, staging, directing, producing, and scripting

Marina Del Rey, Ca

• Athlete representation and personal management.• In 1991 and 1992 M.M.G. represented as client property, The National Scholastic Outdoor Track & Field Championships. Packaged all corporate sponsorships in addition to managing all promotions, advertising, hospitality, media relations, merchandising, ceremonies, ticket distribution, on-site execution and pre and post event press.• In 1993 acquired Professional Stars, Inc., which represents NFL athletes, and handled all phases of public relations, event coordination, and the production of a promotional corporate video including the conception, scripting, story-boarding and production and direction of a four-minute original music video.• In 1994, expanded client services by attaining the prestigious Investor’s Business Daily as a client, creating and coordinating a campaign designed to open new markets and generate leads through the use of direct-mail, direct response television, and print media. Consulted in development of follow-up telemarketing program to convert the leads.SPONSORSHIP COMMENTARYFrom 1981 through 1995 in positions with Softball America, Pro Sports & Entertainment, and Magen Management Group: Packaged, solicited, negotiated, and sold sponsorships ranging to $500,000 To the following sponsors and agencies (among others): McDonalds Nike Budweiser Seven Up Southland Corp Los Angeles Times Ford Motor Co  Hewlett Packard  Domino’s Pizza  Coor’s Light Sheraton Hotels Midway Airlines  Wilson Sporting Goods Burson Marstellar J Walter Thompson Revo Sunglasses Rolex Pacific Bell Pepsi-Cola Tony Roma’s

Beverly Hills, Ca

• Managed Client Services for this sports marketing agency that specialized in athlete representation and event management.• Athlete representation: recruitment, public relations, personal appearances, media relations, endorsements, and speaking engagements• Special events included corporate sponsorships, on-site execution, charitable tie-ins, hospitality, publicity, promotions, and production• Responsible for expanding PSE’s services to include packaging of sports programming.• Negotiated contracts with TV stations, sponsors, talent, hotels, airlines, producers, directors, advertising and promotional agencies.

Softball America

• In charge of special projects, conceiving and staging celebrity softball events for charitable causes.• As part of development of corporate sponsorships, conceived and implemented plan to promote softball for television.• Wrote business plan including budget-forecasting, projections and solicited investors.• Commissioned nationwide market research and feasibility study assessing potential market for softball on television. • Wrote, produced and edited promotional video• Muscular Dystrophy Association gala event filled with entertainment and sports celebrities. Responsible for advertising, promotion, sponsorships, merchandising and production of the event for cable television.