Professor. Brand manager. Spokesperson. Media trainer. Crisis specialist. Regardless of title, Larry is above all a career strategist. And it shows. He spent many years with top Boston agency Arnold Worldwide where he led integrated communications efforts for Tyson Foods, Ameritrade, FootJoy, Pinnacle Golf, Volkswagen, McDonald's, BearingPoint, and Verizon.Prior to joining Arnold, Larry led PR efforts for The Islands of The Bahamas and Tiffany & Co. Before that, Larry worked in consumer PR at Ingalls on the Braun and Oral-B divisions of Proctor & Gamble.Larry holds an MBA from Suffolk University (where he is also a member of the marketing faculty) and a bachelor’s degree from Bridgewater State University.Specialties: Brand strategy and management for important brands. Experience ranges from packaged goods to luxury goods and from professional services to financial services. Reputation management, publicity and crisis communications are specialties.