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Professional SummaryResults motivated marketing executive who solves business challenges by driving strategy, collaboration and brand engagement to ultimately grow market share. Diverse experience across multiple industries provides unique perspective that yields innovation. Thrives in building long-term relationships internally and externally that deliver mutual value.My passion lies in developing strategic marketing initiatives by leveraging relevant insights to meet consumer needs and achieve desired company objectives such as: revenue growth, customer acquisition and retention, consumer demand, increased brand affinity, and innovation. I enjoy complex situations and tackling them with an end-user mindset to create solutions that result in long-term value. I firmly believe that all initiatives should be measured by tangible metrics to gather learnings and evaluate success against the stated objectives. My philosophy in leading direct reports and cross functional teams requires strong collaboration to accomplish a shared goal.With experience in a variety of industries, I have been fortunate to build expertise in the following marketing disciplines that allows me to bring a holistic mindset to any situation:Brand Development & Strategy / Strategic Partnerships & Relationship Management / Integrated Marketing / Consumer Promotions / Sports Marketing / Business Development / Marketing Communications / Event Marketing / Public Relations / Digital Marketing / Product Management / Channel Marketing / Team LeadershipContact Information:lnedwed@hotmail.comCell: 860-471-5874
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Head Of Brand PartnershipsHappy HeadKirkland, Wa, Us
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Head Of Brand Partnerships (Consultant)Happy Head 2024 - PresentLos Angeles, California, UsAligning with like-minded brands to drive awareness and new customer acquisition for the leader in dermatologist-prescribed, customized hair growth medicine through mutually beneficial collaboration.
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Director Of Business Development, Strategic PartnershipsBenefithub 2023 - 2024New York, Ny, UsDriving revenue growth through Discounts Marketplace partner relationships and Lifestyle/Voluntary Benefits offerings available to 35+ million Benefit Hub members. -
Head Of Partner Marketing (Consultant)Blue Buffalo 2022 - 2023Wilton, Ct, UsStood up new function to develop mutually beneficial brand-building partnerships for the #1 natural pet food company. -
AdvisorSlg Impact 2020 - 2022Denver , Colorado , UsProvide strategic direction for Brand Partnerships department and client roster.SLG Impact is a consultancy born out of the need and desire to maximize positive impact - evolving brands and people - because the two go hand-in-hand. No matter where you are in your journey, we're here to support your success. We deliver results helping our clients drive business and themselves forward. Our focus areas are Marketing Solutions, Brand Partnerships & Executive Coaching - because the work and the people are connected. As we discover your needs, we work with you to curate your coalition of Impact Consultants & Solution Partners as fitting. We offer Workshops, Short & Long Term Engagements, and we customize Thought Leadership Experiences: Kick It By EP conversations, powered by SLG Impact. -
Director Of Partnerships And Business DevelopmentSun Basket 2020 - 2022San Francisco, California, UsDeveloped mutually beneficial brand building partnerships resulting in new customer acquisition and revenue growth through alternative channels for the #1 Healthy Meal Kit Delivery company in the US. Highlights:• Led DTC acquisition through direct partner relationships securing over 60,000 new customers more profitably than paid channels• Developed and launched first ever corporate wellness partner program that subsidizes Sunbasket meals to improve employee wellness, work/life balance and workplace satisfaction • Supported alternate revenue channel goal with strategic partnerships in wellness and healthcare categories• Partner relationships include: American Express, Cardlytics, Noom, Winc Wines, Verizon, Macy's, Hint Water, Obe Fitness -
Director Of Brand PartnershipsHolland America Line 2019 - 2020Seattle, Washington, UsPrior to COVID-19, led team and strategy responsible for generating demand and driving consumer preference through innovative partnership programs with compatible world class brands in travel, wellness, food, beverage, music, sports and media categories. Partner programs helped to articulate and differentiate the Holland America Line value proposition with its target audience and reach new consumers through unique collaborations. -
Partnerships & Business DevelopmentHims 2018 - 2019San Francisco, California, UsDeveloped and optimized strategic partnership programs across categories including sports, fitness, travel and personal care that helped build the brand, generated revenue and increased customer membership at one of the fastest growing D2C tech consumer brands in history. -
Director, Strategic Partnerships & Brand ActivationLego Group 2011 - 2017Billund, DkRevamped Partner Marketing function with a new strategy to shift from tactical, short-term programs to long-term, strategic activations that were mutually beneficial for all parties. Evolved focus from Food/Beverage partnerships to collaborations with brands across multiple industries that would further build the LEGO brand, drive consumer demand, increase recruitment and improve retention. Identified, negotiated and led cross-functional activation teams for ongoing partner programs with brands including ESPN, Major League Baseball, National Geographic Kids, Pottery Barn Kids, The Little Gym and The Home Depot.Lead marketing liaison responsible for the LEGOLAND relationship in North America to ensure strategic alignment with the LEGO brand across two theme park resorts and nine indoor discovery centers. Collaboration included integrated programs to raise awareness and drive traffic to LEGOLAND attractions and provide visitors with an enhanced experience to increase affinity for the LEGO brand.Led Experiential Marketing team with a new segmented strategy that leveraged consumer insights to deliver compelling experiences and convert those engagements into retail sales. -
Sr. Brand Marketing Manager - Romano'S Macaroni GrillBrinker International 2007 - 2011Dallas, Texas, UsKey contributor to successfully repositioning the Romano's Macaroni Grill brand as part of an unprecedented menu transformation inspired by the Italian Mediterranean way of cooking. Directed all out-of-restaurant marketing and communications initiatives creating awareness and consumer demand. Developed a comprehensive PR strategy to reverse brand perception from an expected, unhealthy Italian casual dining chain to a culinary experience that introduces delicious new flavors that are better for you. -
Group Marketing Manager - Channel MarketingSuperpages.Com (Verizon) 2004 - 2007Basking Ridge, Nj, UsLed a team of 5 direct reports to develop strategic marketing programs in support of seven unique sales channels generating over $230MM of Internet advertising revenue annually. -
Marketing Manager - Local Sales ChannelSuperpages.Com (Verizon) 2003 - 2004Basking Ridge, Nj, UsSupported Superpages.com largest sales channel with Marketing initiatives to increase customer penetration of digital advertising products.
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Manager - New Product DevelopmentVerizon Superpages.Com 2000 - 2002Basking Ridge, Nj, UsCreated and launched a suite of low cost, entry level online advertising products for local businesses that traditionally only advertised in print yellow pages. The Enhanced Listing Products opened up a new sales opportunity for the largest telephone sales channel that was not previously equipped to sell online advertising products with a solution that seeded future upsell opportunities.
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Director Of Marketing & Brand StrategyGolf Concierge 1999 - 2000As a co-founder of this men’s casual apparel catalog, developed and implemented the brand’s strategy and positioning by leveraging partnerships with professional athletes and high-end brands to offer exclusive content and promotional opportunities. Directed the creative process and managed fulfillment for each issue.
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Business Development ManagerThe Marketing Arm 1996 - 1998Dallas, Texas, UsCollaborated with the agency Founder and President to develop strategic initiatives generating over $500k in new business.
Lawrence Nedwed Skills
Lawrence Nedwed Education Details
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The University Of Texas At AustinMarketing
Frequently Asked Questions about Lawrence Nedwed
What company does Lawrence Nedwed work for?
Lawrence Nedwed works for Happy Head
What is Lawrence Nedwed's role at the current company?
Lawrence Nedwed's current role is Head of Brand Partnerships.
What is Lawrence Nedwed's email address?
Lawrence Nedwed's email address is la****@****hoo.com
What is Lawrence Nedwed's direct phone number?
Lawrence Nedwed's direct phone number is +186047*****
What schools did Lawrence Nedwed attend?
Lawrence Nedwed attended The University Of Texas At Austin.
What skills is Lawrence Nedwed known for?
Lawrence Nedwed has skills like Integrated Marketing, Email Marketing, Online Marketing, Advertising, Online Advertising, Marketing Management, Strategy, Strategic Partnerships, Lead Generation, Leadership, Marketing, Marketing Strategy.
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