As a global marketing executive, I have led the research, planning, design, strategy, and implementation of enterprise-wide marketing initiatives for Fortune 500 companies, start-ups and non-profits, I have extensive experience managing, positioning and branding products and services to achieve sustainable high growth and profitability. I have held leadership positions at premier publishing and educational companies including, Wiley, Oxford University Press, W. H. Freeman and Fullbridge.My goal is to bring the brand to life in a way that raises organizational awareness and galvanizes donors and volunteers to join our cause. I am successful at building a comprehensive marketing plan, collateral, digital media strategy, and managing the website while having the necessary creativity to start new, exciting initiatives that accelerate our revenue and organizational growth and sustainability. I believe that the best marketing appeals to the heart and the mind, and walk, run, and sleep in the shoes of the volunteer before anything else. Some of my successes include:• Leading communications and marketing strategy for Tunnel to Towers Foundation and strategic planning for the marketing team (e.g., brand strategy, goals, messaging, budget and spending priorities) • Driving creation, transformation and enduring brand equity of storied global brands like “For Dummies”/“CliffsNotes” to regional brands like “Team Red, White and Blue” and “Tunnel to Towers Foundation”Specialties: Marketing | Strategy | Digital Marketing | Brand Management | Branding | Positioning | Product Development | Communications |Media | Grassroots Marketing | Public Relations | Crisis Communications | Customer Lifecycle Management | Leadership | Management | Research | Design | Innovation | Digital | Social | CRM | Marketing Automation | Business Development | Sales | B2B | B2C | Content Strategy | Digital Strategy | Brand Development | Creative Strategy
Listed skills include Marketing Strategy, Marketing, Leadership, Management, and 45 others.
