Larry Olson Email & Phone Number

Staten Island, New York, Us

As a member of the Executive Leadership Team, I am responsible for the long-term vision and governance of the marketing and communications strategy for the entire organization. In addition to advancing core programmatic initiatives, I lend my expertise to three critical opportunities for growth:• Increase the awareness and visibility of the Tunnel to Towers Foundation and its issues to drive programmatic change.• Expand public consciousness and appreciation of the debt our society owes the surviving family members of Fallen First Responders, Gold Star Families and Catastrophically Injured Veterans.• Publicly position the Tunnel to Towers Foundation as a leading non-profit organization. My goal is to advance the work of this highly successful organization and partner with an exceptionally strong staff, including some of the most talented and skilled non-profit professionals in the world. I manage a talented communications and marketing team that has a solid foundation in campaign advocacy, content development, digital outreach, and marketing. I rally and align these various disciplines around shared organizational objectives in program and marketing, providing leadership and guidance on how to integrate the two functions to better marry public affairs goals with brand communications. I also spearhead ambitious new efforts to grow the Tunnel to Towers Foundation reputation and share of mind among key audiences, while maintaining its value of partnership with donors and partners.

Staten Island, New York, Us

Strategic Vision• Created and executed marketing plans including launching sales and marketing programs generating record-setting revenues through multi-channel approach o Plan encompassed PR, social media, digital and print, TV, video, Google Analytics, email marketing, strategic partnerships, and eventso Developed first CRM, first direct mail, and first award-winning broadcast video• Supervise, mentor, and lead an effective global communications team responsible for developing and implementing an annual strategic public relations plano Proactively place appropriate stories and key messages across over 100 media appearances and events a year across national TV/radio, magazines, blogs, podcasts Execution• Launched 25 fundraising campaigns in 2018 and 2019 raising over $1.2M with an average gift amount of $84• Launched first CRM platform (Kindful) including integration of fundraising (Crowdrise) and event (Eventbrite) platforms• Drove a 6.8% year over year increase in dollars raised at the NYC Run and a 14.8% growth at the NYC Climb, two iconic athletic events during the year• Developed and launched the first direct mail strategy to develop house list of donors and event participantso Mailed over 200,000 donor pieces within 18 months with an average gift amount of $52 and a 2% response rateEstablished Data Driven Culture• Executed on strategic goal to change how the leadership team thought about digital, including o How different generations communicate, and how our nonprofit must adapt; how to use our donor database and marketing tools more effectively • Executed on persona creation and better CRM utilizationo Invested in persona creation exercises to more clearly articulate donor attributes such receptivity to length of story lines and social media platforms vs. direct mail forms of communications

Staten Island, New York, Us

I am responsible for the planning, coordination, implementation and management of the Stephen Siller Tunnel To Towers Foundation’s marketing and strategic communications program to promote the mission to its varied constituencies and ensure overall continuity of brand consistency and image. I work closely with leaders on the development of messages, marketing materials and media, the maintenance of graphics standards and brand strength, production of a wide variety of physical and digital publications for both internal and external publicity, and the Foundation’s online and social media presence.

Provide strategic and integrated marketing, communications, branding, and channel development consulting services. Representative engagements include:FULLBRIDGE, Boston, MA – Interim Chief Marketing Officer $12 M Global educational technology company Reporting to Chief Executive Officer as key member of Executive Team. WESTCHESTER PUBLISHING SERVICES, Danbury, CT – Marketing ConsultantEditorial Composition and Digital Conversion Services for Book & Journal Publishing Community TEAM RED, WHITE & BLUE, New York, NY – Marketing and Communications Director, Founding Team Enriching lives of America’s veterans by connecting them to community through physical/social activity.

Hoboken, Nj, Us

Directed company's trade and consumer global marketing organization, overseeing branding, advertising, communications, media/PR, market research and competitive intelligence. Converted raw business strategy into refined execution machine with annual budget of $15M while managing staff of 10 direct and 90 indirect. Identified vital market opportunities, developing critical products and relationships, resulting in market dominance for authors and content. Ran marketing organization through aggressive period of acquisition and $95M revenue growth, including For Dummies series, BETTY CROCKER and FROMMER’S. Led revolutionary organization redesign, saving company $5M; changed functional roles from institutional-style (B2B) system to end-consumer (B2C) focus. With new emphasis on selling direct to consumers, improved user experience and enriched customer relationships by implementing novel CRM capabilities.

Hoboken, Nj, Us

Hoboken, Nj, Us

Hoboken, Nj, Us

Oxford, Gb

Marketed science, medical and reference books from world’s largest university press. Controlled all aspects of marketing, advertising and promotion for 200 new products each year. Directed freelance writers, designers, photographers and printers. Reported on sales and demand to ensure adequate inventory and promotional coordination with UK publishing program.

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Executive Certificate In Financial Essentials For Senior Managers

Executive Certificate In Transformational Nonprofit Leadership