Larry Olson Email and Phone Number
Larry Olson work email
- Valid
- Valid
- Valid
- Valid
Larry Olson personal email
- Valid
Larry Olson phone numbers
As a global marketing executive, I have led the research, planning, design, strategy, and implementation of enterprise-wide marketing initiatives for Fortune 500 companies, start-ups and non-profits, I have extensive experience managing, positioning and branding products and services to achieve sustainable high growth and profitability. I have held leadership positions at premier publishing and educational companies including, Wiley, Oxford University Press, W. H. Freeman and Fullbridge.My goal is to bring the brand to life in a way that raises organizational awareness and galvanizes donors and volunteers to join our cause. I am successful at building a comprehensive marketing plan, collateral, digital media strategy, and managing the website while having the necessary creativity to start new, exciting initiatives that accelerate our revenue and organizational growth and sustainability. I believe that the best marketing appeals to the heart and the mind, and walk, run, and sleep in the shoes of the volunteer before anything else. Some of my successes include:• Leading communications and marketing strategy for Tunnel to Towers Foundation and strategic planning for the marketing team (e.g., brand strategy, goals, messaging, budget and spending priorities) • Driving creation, transformation and enduring brand equity of storied global brands like “For Dummies”/“CliffsNotes” to regional brands like “Team Red, White and Blue” and “Tunnel to Towers Foundation”Specialties: Marketing | Strategy | Digital Marketing | Brand Management | Branding | Positioning | Product Development | Communications |Media | Grassroots Marketing | Public Relations | Crisis Communications | Customer Lifecycle Management | Leadership | Management | Research | Design | Innovation | Digital | Social | CRM | Marketing Automation | Business Development | Sales | B2B | B2C | Content Strategy | Digital Strategy | Brand Development | Creative Strategy
Tunnel To Towers Foundation
View-
Senior Vice President Of Marketing & CommunicationsTunnel To Towers Foundation Nov 2021 - PresentStaten Island, New York, UsAs a member of the Executive Leadership Team, I am responsible for the long-term vision and governance of the marketing and communications strategy for the entire organization. In addition to advancing core programmatic initiatives, I lend my expertise to three critical opportunities for growth:• Increase the awareness and visibility of the Tunnel to Towers Foundation and its issues to drive programmatic change.• Expand public consciousness and appreciation of the debt our society owes the surviving family members of Fallen First Responders, Gold Star Families and Catastrophically Injured Veterans.• Publicly position the Tunnel to Towers Foundation as a leading non-profit organization. My goal is to advance the work of this highly successful organization and partner with an exceptionally strong staff, including some of the most talented and skilled non-profit professionals in the world. I manage a talented communications and marketing team that has a solid foundation in campaign advocacy, content development, digital outreach, and marketing. I rally and align these various disciplines around shared organizational objectives in program and marketing, providing leadership and guidance on how to integrate the two functions to better marry public affairs goals with brand communications. I also spearhead ambitious new efforts to grow the Tunnel to Towers Foundation reputation and share of mind among key audiences, while maintaining its value of partnership with donors and partners.
-
Vice President Of Marketing And CommunicationsTunnel To Towers Foundation Mar 2018 - Feb 2022Staten Island, New York, UsStrategic Vision• Created and executed marketing plans including launching sales and marketing programs generating record-setting revenues through multi-channel approach o Plan encompassed PR, social media, digital and print, TV, video, Google Analytics, email marketing, strategic partnerships, and eventso Developed first CRM, first direct mail, and first award-winning broadcast video• Supervise, mentor, and lead an effective global communications team responsible for developing and implementing an annual strategic public relations plano Proactively place appropriate stories and key messages across over 100 media appearances and events a year across national TV/radio, magazines, blogs, podcasts Execution• Launched 25 fundraising campaigns in 2018 and 2019 raising over $1.2M with an average gift amount of $84• Launched first CRM platform (Kindful) including integration of fundraising (Crowdrise) and event (Eventbrite) platforms• Drove a 6.8% year over year increase in dollars raised at the NYC Run and a 14.8% growth at the NYC Climb, two iconic athletic events during the year• Developed and launched the first direct mail strategy to develop house list of donors and event participantso Mailed over 200,000 donor pieces within 18 months with an average gift amount of $52 and a 2% response rateEstablished Data Driven Culture• Executed on strategic goal to change how the leadership team thought about digital, including o How different generations communicate, and how our nonprofit must adapt; how to use our donor database and marketing tools more effectively • Executed on persona creation and better CRM utilizationo Invested in persona creation exercises to more clearly articulate donor attributes such receptivity to length of story lines and social media platforms vs. direct mail forms of communications
-
Director Of MarketingTunnel To Towers Foundation Nov 2017 - Mar 2018Staten Island, New York, UsI am responsible for the planning, coordination, implementation and management of the Stephen Siller Tunnel To Towers Foundation’s marketing and strategic communications program to promote the mission to its varied constituencies and ensure overall continuity of brand consistency and image. I work closely with leaders on the development of messages, marketing materials and media, the maintenance of graphics standards and brand strength, production of a wide variety of physical and digital publications for both internal and external publicity, and the Foundation’s online and social media presence.
-
Strategic Sales & Marketing ConsultantEducation, Technology, Media, Non-Profit 2010 - Jan 2018Provide strategic and integrated marketing, communications, branding, and channel development consulting services. Representative engagements include:FULLBRIDGE, Boston, MA – Interim Chief Marketing Officer $12 M Global educational technology company Reporting to Chief Executive Officer as key member of Executive Team. WESTCHESTER PUBLISHING SERVICES, Danbury, CT – Marketing ConsultantEditorial Composition and Digital Conversion Services for Book & Journal Publishing Community TEAM RED, WHITE & BLUE, New York, NY – Marketing and Communications Director, Founding Team Enriching lives of America’s veterans by connecting them to community through physical/social activity.
-
Vice President Of Marketing And Community EngagementJohn Wiley & Sons 2012 - 2014Hoboken, Nj, UsDirected company's trade and consumer global marketing organization, overseeing branding, advertising, communications, media/PR, market research and competitive intelligence. Converted raw business strategy into refined execution machine with annual budget of $15M while managing staff of 10 direct and 90 indirect. Identified vital market opportunities, developing critical products and relationships, resulting in market dominance for authors and content. Ran marketing organization through aggressive period of acquisition and $95M revenue growth, including For Dummies series, BETTY CROCKER and FROMMER’S. Led revolutionary organization redesign, saving company $5M; changed functional roles from institutional-style (B2B) system to end-consumer (B2C) focus. With new emphasis on selling direct to consumers, improved user experience and enriched customer relationships by implementing novel CRM capabilities. -
Vice President And Marketing DirectorJohn Wiley & Sons 2002 - 2012Hoboken, Nj, Us
-
Associate Director Of Marketing, Computer BooksJohn Wiley & Sons 1998 - 2002Hoboken, Nj, Us
-
Senior Marketing Manager, Clinical Medicine And Life SciencesJohn Wiley & Sons 1992 - 1998Hoboken, Nj, Us
-
Marketing Manager, Science And Medical BooksOxford University Press 1989 - 1992Oxford, GbMarketed science, medical and reference books from world’s largest university press. Controlled all aspects of marketing, advertising and promotion for 200 new products each year. Directed freelance writers, designers, photographers and printers. Reported on sales and demand to ensure adequate inventory and promotional coordination with UK publishing program.
Larry Olson Skills
Larry Olson Education Details
-
Niagara UniversityEnglish Language And Literature/Letters -
The Tuck School Of Business At DartmouthExecutive Certificate In Financial Essentials For Senior Managers
-
University Of Notre Dame - Mendoza College Of BusinessExecutive Certificate In Transformational Nonprofit Leadership
Frequently Asked Questions about Larry Olson
What company does Larry Olson work for?
Larry Olson works for Tunnel To Towers Foundation
What is Larry Olson's role at the current company?
Larry Olson's current role is Non-Profit and Corporate Marketing and Media Strategies | Develop and Communicate Creative Brand Experiences.
What is Larry Olson's email address?
Larry Olson's email address is la****@****cox.net
What is Larry Olson's direct phone number?
Larry Olson's direct phone number is +120165*****
What schools did Larry Olson attend?
Larry Olson attended Niagara University, The Tuck School Of Business At Dartmouth, University Of Notre Dame - Mendoza College Of Business.
What are some of Larry Olson's interests?
Larry Olson has interest in Collecting Antiques, Exercise, Home Improvement, Donor, Shooting, Gourmet Cooking, Sports, Reading, The Arts, Fishing.
What skills is Larry Olson known for?
Larry Olson has skills like Marketing Strategy, Marketing, Leadership, Management, Product Marketing, Strategy, Content Development, Content Strategy, Digital Media, Publishing, Social Media Marketing, Online Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial