Independent Design Advisor
Independent
AeroLeads people directory · profile
Larry Pelty Email & Phone Number
Independent Design Advisor
at
Independent
1 work email found
@groove.co
4 phones found area 713
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Who is Larry Pelty? Overview
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Quick answer
Larry Pelty is listed as Independent Design Advisor at Independent, based in Houston, Texas, United States. AeroLeads shows a work email signal at groove.co, phone signal with area code 713, and a matched LinkedIn profile for Larry Pelty.
Larry Pelty previously worked as Director, Product Design at Clari and Director of Product Design at Groove. Larry Pelty holds Master'S Degree, Ux Design from Maryland Institute College Of Art.
Company email context
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{first}@groove.co
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Profile bio
About Larry Pelty
Specializing in end-to-end product design for AI, I focus on delivering customer-facing products shipped to market. Driven by complex challenges and an unwillingness to accept “it’s impossible,” I am a versatile leader passionate about delivering comprehensive design and user experience solutions. Blending a diverse skillset in design with strong technical leadership cultivated from a broad educational foundation, including a study of psychology and advanced studies in user experience design, I excel at facilitating business growth and resolving stakeholder needs. I thrive in high-pressure environments, diligently steering cross-functional teams through all phases of UX, visual and interaction design, digital transformation, e-commerce, and AI product design projects. As an award-winning designer, I elevate human-centered experiences by using Design Thinking while maintaining brand awareness across various web and mobile media. My colleagues often commend my ability to "connect the dots" between different ideas, quickly understanding complex challenges and the approaches needed to address project goals. My expertise as a business advisor has led me to speak at conferences and on podcasts, where I share my deep knowledge of the field. I am committed to creating impactful solutions that not only meet but exceed customer expectations.A champion for mentorship, I believe success comes from building an empowered team that receives credit where it is due. Leading by example, I promote continuous skills development to position individuals for existing and long-term career growth. People who work for me say that I am fair, insightful, and passionate about helping them be the best they can be. Through my work, I have consistently demonstrated a blend of multidimensional thinking and technical prowess, driving innovation and excellence in AI product design. My approach is rooted in a deep understanding of both design and user experience, ensuring that every product I deliver is not only functional but also delightful for the end user.
Listed skills include Web Design, Adobe Creative Suite, Graphic Design, Seo, and 47 others.
Current workplace
Larry Pelty's current company
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15 roles
Larry Pelty work experience
A career timeline built from the work history available for this profile.
Director, Product Design
CurrentIn my role as Director of Product Design at Clari, I lead the design of 3 key product areas including sales engagement, mutual action plans, and conversational intelligence. By leading a talented team of designers, I ensure that our products are user-friendly and visually appealing, ultimately driving customer engagement and satisfaction. Through my.
Aug 2023 - Present
Director Of Product Design
As the Director of Product Design at Groove, a leading SaaS sales productivity platform, I spearhead both innovative design solutions and streamlined design operations (Design Ops) that bolster user experience and drive business success. Leveraging a deep understanding of user-centric design principles and the intricacies of SaaS enterprise platforms, I.
Dec 2021 - Aug 2023
Advisor
- Recruited to deliver technical expertise and strategic solutions, supporting start-up endeavors and existing business expansion.
Feb 2020 - Feb 2023
Vice President Of User Experience
- Direct internal and customer-facing web and mobile application projects aligned with business goals while reporting to the CIO. Provide vision and leadership for the UX team in the conceptualization, design.
- Championed the update, migration and launch of a mobile app design in 3.5 months by expertly managing UX team as well as defining digital product vision, roadmap, and growth opportunity.
- Orchestrated the design, development, and launch of the company’s first customer-facing order management mobile app in August 2019 with its second major release in October 2019.
- Guaranteed greater cross-functional team collaboration by creatively designing and implementing a scalable source-controlled UI design process for the UX team.
- Maximized business growth and profitability with focus on User Experience by driving digital transformation initiatives, delivering innovation, enhancing technical capabilities, and integrating development team into.
- Boosted operational efficiency and team member expertise by providing best practices and opportunities for continuous skills development and positioning individuals for long-term success through ongoing mentorship.
Jan 2019 - Dec 2021
Vice President Of Digital Strategy
- Defined digital product strategy, vision, and roadmap, and oversaw teams for the successful design, development, implementation, and integration of people, processes, and technology. Drove project execution for digital.
- Steered a 13-member UX, digital marketing, and development team for the design, implementation, and delivery of a robust eCommerce platform in 5 months, along with creation of back-end ERP system, according to Owner.
- Engineered the design, development, and launch of the company’s first 2 internal mobile apps to support sales and purchasing team in 2018, accomplishing all phases of first app in 4 months.
Aug 2016 - Jan 2019
Vice President Of Digital Strategy
- Provided executive-level, technical leadership along with User Experience and digital strategy subject matter expertise while interfacing across business levels to drive growth.
- Expanded business volume and the use of online digital marketing technologies by incorporating new advertising approaches such as targeted marketing, automatically triggered email, and social media platforms.
- Optimized eCommerce platform to foster a user-first experience by guiding team in implementing a custom, knowledge-based rules system that limited customer selection of hardware capabilities to its configuration range.
- Minimized user error and eliminated need to manually develop quotes by implementing an online quoting system that created efficiency for customers while ordering, and equipped sales team with application-based order.
Aug 2016 - Dec 2019
Director Of User Experience & Design
- Directed User Experience and design efforts, including gathering business requirements and designing experience strategies and architecture. Managed front-end development with HTML/CSS, including LESS. Built wireframe.
- Transformed the company’s systems, processes, and experience by driving optimizations, translating business requirements into compelling UIs, and directing digital strategy, including UX design vision, strategy, and.
- Architected several innovations by leading marketing and software development teams in the design, development, and implementation of solutions while providing subject matter expertise on information architecture.
- Enabled continuous improvements by incorporating feedback from customer/employee submissions, individual user testing, A/B and multivariate testing, site analytics and heat maps, and social media into future designs.
Apr 2015 - Aug 2016
Creative Director
- Completed rapid redesign and launch of eCommerce site in three months.
- Resolved technical needs across company by spearheading web, print, and video projects. Aligned ideas/concepts with requirements obtained from cross-department stakeholders and senior management.
- Spurred project innovation by researching new technologies, methods, and implementation processes.
- Ensured completion of quality deliverables by reviewing and approving the team’s artwork/proofs.
Jun 2012 - Apr 2015
Creative Director
- Headed all aspects of creative experience design ensuring delivery of high-quality designs for a broad spectrum of internal communications, including the medium, materials, or platform for presenting ideas and.
- Successfully strengthened information sharing by deftly designing and managing HTML-based emails and newsletters, enabling high-speed rendering by optimizing code.
- Optimized web exposure and solidified company footprint by building websites through advanced content management systems and commerce platforms, resulting in audience growth, better user experiences, and deeper.
- Established direction for and coordinated development of all creative projects, aligning ideas/concepts with requirements obtained from cross-department stakeholders and senior management. Reviewed and approved the.
- Redesigned and launched an eCommerce site in 3 months by identifying and translating business requirements and user needs into innovative solutions that were valuable, useful, and useable.
- Spearheaded web, print, and video projects that resolved technical needs. Researched new technologies, methods, and implementation processes to drive project innovation.
Jun 2007 - Aug 2015
Design And Production Manager
May 2002 - Jun 2007
Internet Coordinator
May 2000 - May 2002
Creative Director / Owner
Plan B Creative
Apr 2004 - Dec 2011
Video Editor / Graphic & Web Designer
Media Riot Productions
Jun 2006 - Mar 2009
Creative Director (Zettacreative)
Feb 2003 - Feb 2004
2 education records
Larry Pelty education
Master'S Degree, Ux Design
Maryland Institute College Of Art
Bachelor Of Science - Bs, Psychology; Minor, Studio Arts
University Of Houston
FAQ
Frequently asked questions about Larry Pelty
Quick answers generated from the profile data available on this page.
What company does Larry Pelty work for?
Larry Pelty works for Independent.
What is Larry Pelty's role at Independent?
Larry Pelty is listed as Independent Design Advisor at Independent.
What is Larry Pelty's email address?
AeroLeads has found 1 work email signal at @groove.co for Larry Pelty at Independent.
What is Larry Pelty's phone number?
AeroLeads has found 4 phone signal(s) with area code 713 for Larry Pelty at Independent.
Where is Larry Pelty based?
Larry Pelty is based in Houston, Texas, United States while working with Independent.
What companies has Larry Pelty worked for?
Larry Pelty has worked for Independent, Clari, Groove, Advisorycloud, and Smith & Associates.
How can I contact Larry Pelty?
You can use AeroLeads to view verified contact signals for Larry Pelty at Independent, including work email, phone, and LinkedIn data when available.
What schools did Larry Pelty attend?
Larry Pelty holds Master'S Degree, Ux Design from Maryland Institute College Of Art.
What skills is Larry Pelty known for?
Larry Pelty is listed with skills including Web Design, Adobe Creative Suite, Graphic Design, Seo, Mac, User Experience, Css, and Information Architecture.
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