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Marketing professional since 1982, I have a wide range of client experience in cross media marketing, direct mail, list acquisition, database management and printing, both offset & digital.Determining your marketing objectives and the components you need for the success of an overall lead generation program is essential to any marketing program. Delivering them on time and within budget is what I provide. With my experience in providing the entire program or just integrating one piece of it, I will help you meet your marketing goals.Specialties: Cross Media ProgramsMarketing StrategyProgram ImplementationPrinting, both offset and digitalDirect Mail processes and techniques List research and acquisitionDatabase managementCreative strategy and managementLarge format printingPromotional ProductsVideo Production
Gannett | Localiq
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Direct Mail Sales ManagerGannett | Localiq Apr 2016 - PresentGreater Boston AreaWe acquired Gannett in November 2019 and we are now one company. The partnering of our 2 newspaper publishing companies provides us with a combined nationwide reach of nearly 140 million per month.My role is focused on direct mail and email programs and collaborating with our digital and print reps to help them identify which of our customers will also benefit from direct mail as a means of strengthening their marketing success.Gannett offers a full suite of media options providing the optimal way for businesses to target, connect, and build audience. From print and web products, to mobile, direct mail, SEO, SEM, Social and more, our multi media specialists can create a full-service marketing plan for you. Our people and our brands have history in the communities and with the businesses we serve. That's what makes us proven, trusted commodity with many local as well as national businesses.Our Direct solutions offer businesses the ability to build a custom mail program through our full service direct mail capabilities. We provide a variety of targeting options to help you reach your audience, as well as a wide range of options from design to delivery to ensure your mail program delivers results. - Full Program Support - List Acquisition- Customized Delivery Options - Mailer Design- Geographic Targeting - Demographic Targeting
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Senior Brand Implementation ConsultantInmotion Brand Strategies May 2015 - Apr 2016Greater Boston AreaInMotion is a full service brand management company with exceptional strength and expertise in branded products to support your marketing plan. -
National Sales & MarketingKirkwood Direct Sep 2009 - Apr 2015Wilmington, MaKirkwood Direct is an end-to-end multi-channel direct mail & print services organization.Kirkwood provides data management, data acquisition, analytical modeling, commercial print, letter shop services, fulfillment/kitting, and postal optimization. -
President And OwnerArrow Direct, Inc Jan 1995 - Sep 2009Arrow Direct provided a full spectrum of direct marketing services and smart thinking, specializing primarily in the B2B Marketing space where the target audience is typically smaller than consumer programs — we handled programs where the quantity might only be a few hundred or a few hundred thousand.
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Past PresidentBusiness Marketing Association 1984 - 2009Boston Chapter Board Member since 1985 BMA Chapter President, 2002 - 2004 Managed advertising, events and membership activities to promote the organization
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Senior Account ExecutiveCps Direct 1982 - 1992The CPS Direct I worked for was a successful direct marketing company that was in business from 1972 - 2004, many prominent direct marketers learned their craft there, but the Linked In system seems to have defaulted to another firm in the Chicago area that now has the name.
Larry Perreault Skills
Larry Perreault Education Details
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Political Science & Business -
Coyle Cassidy High SchoolGeneral
Frequently Asked Questions about Larry Perreault
What company does Larry Perreault work for?
Larry Perreault works for Gannett | Localiq
What is Larry Perreault's role at the current company?
Larry Perreault's current role is Direct Mail Sales Manager at Gannett | LOCALiQ.
What is Larry Perreault's email address?
Larry Perreault's email address is lp****@****ect.com
What is Larry Perreault's direct phone number?
Larry Perreault's direct phone number is +150863*****
What schools did Larry Perreault attend?
Larry Perreault attended Salem State University, Coyle Cassidy High School.
What are some of Larry Perreault's interests?
Larry Perreault has interest in Hiking, Biking, Avid Golfer, Audiophile.
What skills is Larry Perreault known for?
Larry Perreault has skills like Direct Marketing, Lead Generation, Email Marketing, Marketing Strategy, Direct Mail, Marketing, Advertising, Strategy, Marketing Communications, B2b Marketing, Integrated Marketing, Social Media Marketing.
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Larry Perreault
Data Scientist, Ds4A, Python, Sql, Tableau, Math/Science Department Chair At Subiaco AcademySubiaco, Ar -
3gmail.com, gmail.com, usace.army.mil -
3aol.com, peoplepc.com, c21steele.com2 +125672XXXXX
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