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My team and I specialize in identifying and bringing to market "game changing" new consumer products. We have a new business and marketing model, based on best practices from successful start-ups - used by products like OxiClean, Burt's Bees and Annie's Homegrown. If you are a big company, we can take your new product program to a whole new level, and save you money. If you are a start-up, we can help you learn the best practices that will turn your new product into a blockbuster,Specialties: Experience in Start-Ups, Innovation, Corporate Venture Capital, New Products, General Management, Marketing, M&A, Global Management and Partnerships
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CeoGamechanger Products Sep 2007 - PresentAlameda, Ca, UsGameChanger helps companies build powerful, breakthrough brands with fast, flexible entrepreneurial approaches to growth and innovation. Our consulting team is comprised of former sales and marketing executives from P&G, Nestle and Clorox who have also led successful start-ups. The team's experience includes Clif Bar, Fresh Express Salads, eBay, iTunes, Oxi-Clean, Axe and the newly-launched Valvoline NextGen. -
Vp New Business VenturesThe Clorox Company 2002 - 2007Oakland, Ca, UsI created and led a small Venture team for Clorox's CEO, Jerry Johnston. We used a variety of non-traditional approaches to identify, develop and launch products. With less than 10% of the company's innovation budget, our team created products which accounted for about 70% of the company's growth from innovation. Some of our successes included Green Works Cleaners; Clorox Toilet Wand and Clorox Anywhere. Several other products are still in the pipeline. -
Vp Global Development And MarketingThe Clorox Company 2000 - 2002Oakland, Ca, UsDeveloped Clorox's global strategy for CEO and assisted with acquisitions/ divestitures.
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Director New Business DevelopmentThe Clorox Company 1995 - 2000Oakland, Ca, UsDeveloped acquisition strategy for CEO and led acquisitions of Armor All and FirstBrands (Glad).
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Director Of Marketing (And Other Marketing Positions)The Clorox Company 1985 - 1995Oakland, Ca, UsManaged Laundry and Food Business Units. Managed organization of approximately 30 marketing professionals. Responsible for P&L on $500 Mil. business and Marketing budget of over $50 Mil. Delivered largest single growth year ever on 75-year-old Clorox Bleach business.
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ReporterThe Washington Post Jun 1979 - Sep 1979Washington, Dc, UsSummer Intern.
Larry Popelka Skills
Larry Popelka Education Details
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University Of ChicagoEconomics And Statistics -
Northwestern UniversityJournalism
Frequently Asked Questions about Larry Popelka
What company does Larry Popelka work for?
Larry Popelka works for Gamechanger Products
What is Larry Popelka's role at the current company?
Larry Popelka's current role is CEO GameChanger Products.
What is Larry Popelka's email address?
Larry Popelka's email address is la****@****rox.com
What is Larry Popelka's direct phone number?
Larry Popelka's direct phone number is +151084*****
What schools did Larry Popelka attend?
Larry Popelka attended University Of Chicago, Northwestern University.
What skills is Larry Popelka known for?
Larry Popelka has skills like Consumer Products, Start Ups, Product Development, Entrepreneurship, Product Innovation, Cross Functional Team Leadership, Customer Insight, Marketing Strategy, Strategy, Competitive Analysis, Marketing, P&l Management.
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