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Senior level Account Sales / Business Development Professional in print and digital media advertising sales including vast experience and demonstrated success in marketing and consultative selling of leadgen, branding, Web traffic, SEO, SEM, Webinar, and Content Sponsorship programs.Key member of negotiating teams developing international editions and forging trade agreements for Metal Finishing Magazine print and online in China, India, Brazil, Canada, and Europe. In 2007, my ideas lead to the introduction of Metal Finishing Product News, a print / online response and revenue generative supplement to MF Magazine. During a long career with Metal Finishing, my territory (domestic and international) revenue more than tripled ($450K to $1.5 M.) by means of new account development, upselling of current accounts and new product development and sales. Proficiencies in forecasting, selling to quota, new product development, and combination client/ agency consultation and relationship building.Specialties: Marketing, sales to quota, revenue generation, editorial procurement, international customer / trade relations, forecasting, electronic marketing, new product development.
Formerly With John Patrick Publishing Co. Inc.
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Formerly With John Patrick Publishing Co. Inc.New York, Ny, Us
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Advertising Sales ExecutiveJohn Patrick Publishing Co. Inc. Feb 2017 - Oct 2022Advertising Sales Account Executive in the Hudson Valley for major publisher of print and online Directories and Newsletters for Cities, Municipalities, Retirement Communities, and Religious organizations. Consultative marketing and selling of print and online advertising programs to a diverse group of small and medium sized businesses, organizations and institutions
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National Accounts ManagerTechnology Publishing Company / Durability & Design Nov 2014 - Nov 2016Pittsburgh, Pennsylvania, UsAccount Management and New Business Development Manager for Durability + Design, a national trade publication (Monthly print magazine and digital media platform.) geared to architects, specifiers, consultants, facility owners, and contractors in the Architectural Coatings and related materials space. Responsibilities include the consultative selling of branding, education, lead generation and thought leadership marketing platforms such as print advertising, e-newsletters, content and video sponsorships, and webinars, to name a few. -
Business Development ManagerKable Market Intelligence Jan 2014 - Oct 2014Business Development Manager for Kable Intelligence, a division of Progressive Digital Media, PLC.Kable provides an unparalleled understanding of key global markets and industries for our international client base. My position involves achieving revenue goals through trends-driven consultative selling of digital media programs for the Kable portfolio of industry-specifc content / market intel and procurement websites. Programs include Content Marketing (Profiles, Video, Whitepapers, Products / Services News, Press Releases, etc.), SEM, SEO, E-Newsletters, and Ad Bannersto achieve prospect marketing objectives for branding, education, and detailed, qualified lead generation. Industries include Energy Sector, (Power-Gen, Oil & Gas, Renewable Energy, & Mining.) Chemical, Food, Marine, and Pharma.
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Digital Media Sales SpecialistIhs Globalspec Mar 2010 - Nov 2013Albany, New York, UsDigital Media Sales Specialist for IHS Globalspec, encompassing New Business Development and Account Management, specializing in the Marketing and consultative selling of online Integrated SEM, SEO, e-newsletter, email, Editorial and Custom Webinar, Thought Leader Sponsorship, Banner Ad Network and E-Event marketing programs cross industry in the Industrial, Engineering and Manufacturing space, compliant with specific client/prospect objectives. -
Advertising Sales ManagerReed Elsevier May 1996 - Jan 2010London, Uk, GbBusiness Development and Account Management specialist in the marketing and selling of print and digital advertising programs to domestic and International (Asia, Brazil, India, Europe, etc.) industrial clients for monthly issues of Metal Finishing Magazine (Reed Elsevier), 2 annual Guidebook / Directories, associated website, enewsletters, plus digital and print supplements and content sponsorships. Instrumental in the development of quarterly revenue and response generative editions of "Metal Finishing Product News" plus special editions of Metal Finishing in China, India and Brazil. Tripled territory revenue from print and digital marketing platforms through relationship buildling and consultative selling.
Larry Post Skills
Larry Post Education Details
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Zenger - Miller & Cornell Sales & Management Training ProgramsSales & Management Training -
Dale Carnegie Sales CourseSales / Management
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Palisades Park High SchoolCollege Prep
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The College Of New JerseyPublic Administration / Business Management
Frequently Asked Questions about Larry Post
What company does Larry Post work for?
Larry Post works for Formerly With John Patrick Publishing Co. Inc.
What is Larry Post's role at the current company?
Larry Post's current role is Advertising Sales Executive at John Patrick Publishing Co..
What is Larry Post's email address?
Larry Post's email address is la****@****zon.net
What is Larry Post's direct phone number?
Larry Post's direct phone number is +120165*****
What schools did Larry Post attend?
Larry Post attended Zenger - Miller & Cornell Sales & Management Training Programs, Dale Carnegie Sales Course, Palisades Park High School, The College Of New Jersey.
What are some of Larry Post's interests?
Larry Post has interest in Relationship Building, Consultative Selling, Economic Empowerment, International Relations, Environment, Education, Digital Marketing, Science And Technology, Domestic And World Travel, Arts And Culture.
What skills is Larry Post known for?
Larry Post has skills like Marketing, Advertising, Coatings, Seo, Sem, Print Media, E Newsletter Marketing, Webinar Marketing, E Event Marketing, Aerospace/defense Industry, Process Industries, Electronics Industry.
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