Creative Director
CurrentSPARK Publications is a graphic design firm that has developed a niche in content development and custom publishing magazines, books, catalogs, websites, and marketing materials.We serve as the creative department for independent, corporate, academic, and association publishers. As such, our services extend beyond simply designing layouts and managing print production. We (the SPARKlers) work as partners with our clients (the SPARKfam) to understand their businesses and to proactively anticipate their needs and opportunities.We call our business custom publishing instead of simply graphic design. Custom publishing is where providing valuable information meets promoting your organization. It’s often called “content marketing,” particularly related to digital mediums. We’re big believers in providing information to audiences in the way they want to receive it and can best absorb it. So there’s a time for digital and a time for print. And as designers, we also believe there’s a time for words and a time for images. The core question is what will work best for a particular audience and message.For more information, visit SPARKpublications.com, email info@SPARKpublications.com, or call 704.844.6080.
