Larry Becker Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Riverside, California

Responsible for strategic planning, leadership counseling, institutional image and identity development, and overseeing constituent communication solutions, feedback and marketing. Serves as university spokesperson for all crisis communication and breaking media situations. Uses collateral publications, newsletters, and social/digital media to share the message of La Sierra University. Coordinates the university relations program for La Sierra University serving both internal and external publics. As the primary crisis spokesperson for La Sierra University, I have carefully and calmly explained the university’s position on a number of difficult, sensitive issues to our internal campus audience, and to external audiences through media interviews and written statements. I’ve dealt with a wide range of situations while at the university, ranging from the discovery of hazardous materials in a science lab to the university’s response to the online attacks on its biology program.I work closely with University’s Office of Advancement on case statement development, specialized donor communication, and direct mail fundraising projects such as annual fund asks, invitations to special events, and stewardship projects. I also serve as a key university representative in the local Riverside community, including serving on the Chamber of Commerce, participating in the Leadership Riverside program.Accomplishments include 12 awards for communication excellence, including La Sierra Today magazine, the School of Business’s Values Added magazine, the 2006 Constituency Report, the “Time To Build” Case Statement for La Sierra University’s first-ever capital campaign, the 2005 General Conference Session video report for La Sierra University, and the 2006 Campus Events brochure. Directed ongoing university relations efforts, including branding (internal and external), strategic communication planning, publications, media relations, social media.

Review And Herald Publishing Association, Hagerstown, Maryland

As editor of Vibrant Life, a bimonthly health/fitness magazine, duties included:o Establish editorial vision for magazineo Assign, edit, and as time permitted, write all editorial content in magazine.o Recruit and train freelance writers.o Research latest health information through contacts with wide range of medical and scientific experts and review of scientific literature. Also worked closely with experts to translate scientific information into consumer-understandable editorial materials.o Work with art director to keep contemporary, consumer-friendly designs.During editorial tenure, Vibrant Life:o Underwent a successful editorial refocusing and redesign.o Increased consumer circulation of magazine by more than 65%.o Raised reader satisfaction with magazine, with more than 85% of those subscribing during tenure indicating a strong intention to renew subscriptions.o Developed website, www.vibrantlife.org, the first major magazine website developed at Review and Herald Publishing Association.o Launched successful custom-published ancillary edition of magazine, Vibrant Native Life, targeted at Native American population.

Hagerstown, Maryland

As Vice President/Periodical Division, responsible for the strategic planning, editorial, design, marketing, production, circulation and financial affairs of 10 magazine profit centers, with product circulations ranging from 5,000 to 325,000. Reported directly to President of company. Periodical Division had 53 employees at the time of my service. As vice president, I oversaw the writing, editing, design, photography, and marketing/circulation efforts. During 2001 the division showed a bottom line contribution of more than $500,000 to the publishing company. During 2002, total profit contribution was more than $600,000. Position expanded on Assistant Vice President role outlined below.In January 1997 was given additional position of Assistant Vice President for Periodicals, Editorial Division. Responsible for analyzing and evaluating the company’s nine magazines and editorial staffs, numbering about 25 people. Served as ex officio member of each magazine’s Publishing Group—an in-house team with representatives from the editorial, marketing, ad sales, circulation, and production divisions. Also served as consultant to the editors regarding editorial problems and concerns.

Westlake Village, California

As managing editor, was responsible for line editing as assigned by Recorder editor, layout, all phases of desktop publishing production, advertising coordination, and working with printer. While at the Recorder, the magazine had a frequency of 24 issues per year, and was sent to more than 60,000 Seventh-day Adventist Church households in a five-state region of the western United States.

Certificate For Professional Advancement In Philanthropy, Philanthropy/Fund Raising

Successful completion of Certificate program approved by both the Center for Philanthropy in the Tom and Vi Zapara School of Business.

Certificate Of Completion

Leadership Riverside develops the next generation of active leaders for Riverside, California. Decision-makers from local businesses.

Master'S Level Coursework In Communication

Identified by one professor as the best writer to take graduate classes in communication at Pepperdine University at that time.

Ba, Journalism/Pr

Activities and Societies: Edited School newspaper senior year