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CURRENT FOCUS:* Independent financial and investment planning services for clients in the Pasadena, CA area* Designer and developer of VeriPlan, a do-it-yourself financial planning software application that is used as a decision support tool in lifetime personal finance and investment decision-making* Author/manager of six personal finance and investing websites* Book author:----- "Low Cost No Load Mutual Funds and ETFs"----- "Lifetime and Retirement Financial Planning and Investing"SPECIALTIES:* Development of comprehensive personal financial and investment plans for clients* Promoter of family financial planning best practices based upon objective academic research through books and the web* Design and development of do-it-yourself financial planning software* Corporate development and strategic alliance development * Corporate and start-up functional managementEXECUTIVE EXPERIENCEDuring my corporate career, I managed numerous multi-million dollar product lines, strategic partnerships, technology licensing agreements, and M&A transactions. I lead hundreds of personnel directly or through cross-functional teams.
Lawrence Russell And Company
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Managing DirectorLawrence Russell And Company 2001 - Present– Financial advisor delivering comprehensive financial planning services as "The Pasadena Financial Planner" http://www.financialplannerpasadena.com/– Registered Investment Advisor – State of California, Series 65 license holder– Developed VeriPlan, a lifetime personal financial planning software product available for home use by individuals – Promotion of VeriPlan through the Internet http://www.myfinancialfreedomplan.com/– Author of "Low Cost No Load Mutual Funds and ETFs" book available in multiple formats at http://www.myfinancialfreedomplan.com/financial-planning/– Editor and Publisher of The Skilled Investor, a scientific finance website and blog offering objective planning and investing information to individuals: http://www.theskilledinvestor.com
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PresidentVrvs Global 2001 - 2002– Acting President under contract to the founders of this seed stage startup– Defined commercialization and technology transfer business plan for VRVS– Negotiated patent, copyright, and trademark licenses with Caltech– Recruited former CIO of Merrill Lynch as outside board member– Assisted Board in recruiting full-time CEO with a video communications background– Assisted CEO with strategy and modeling to secure $4M in strategic partner & venture capital– VRVS is a software-based, globally scalable Internet solution for collaborative multi-point video.
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Evp, Cfo, & Co-FounderCodexa Corporation 1999 - 2001– Developed information service provider business plan targeting securities market professionals– Raised $8M in Series A venture financing from Putnam Lovell and East West Venture Group – Secured $2M revenues for a demonstration product– Hired full management team and 60 professional and technical employees– Lead all operational functions via steering groups, while directly managing corporate and business development, marketing, finance, planning, real estate, and HR functions– Established business and financial policies as CFO; Worked with Deloitte on audit and tax– Developed financial models, and negotiated or approved all budgets, expenditures, and contracts– Codexa's scalable, real time Internet system for website and news feed data acquisition, information filtering, and human interface reporting is described in the book “J2EE Technology in Practice” by Catell and Inscore.
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Director Of Corporate DevelopmentSun Microsystems, Inc. 1995 - 1999– Conducted financial, product, technology, and acquisition analyses for the Chief Strategy Officer– Developed business models and acquisition summaries for approval by Sun’s Board of Directors– Evaluated and managed external partnership and investment proposals made to Sun’s Executive Committee members– Developed proforma acquisition, merger, investment, asset, licensing, and partnership models and valuation spreadsheets for each transaction– Assisted Sun operating units with a full array of corporate development services including target evaluation, deal planning, executive pre-approvals at the operating unit and corporate levels, negotiation, due diligence, board approval of definitive agreements, and operational integration– Lead strategic partner executive relations with Xerox, Novell, MCI, and other firms. -
Senior Manager, Business DevelopmentSunsoft (A Sun Microsystems, Inc. Business Unit) 1991 - 1995– Acquired third party vendors' product lines for PC integration, Internet access, high availability, volume management, network backup, and printer management– Negotiated Motorola / Solstice Enterprise Manager partnership deal worth $14 million– Managed SunSoft/Hewlett-Packard distributed object strategic relationship– Established partnership and licensing best practices for third party relationships– Negotiated joint venture collaborations with IBM, Hewlett-Packard, DEC, Xerox, and others– Supervised marketing and business development professionals; Promoted three times
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Director Of Product MarketingIntellicorp, Inc. 1989 - 1991– Managed Unix and MS-DOS object oriented artificial intelligence application development tool product lines
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Group Product Marketing ManagerHewlett-Packard Company 1985 - 1989– Lead third party system strategic relationship program for the commercial system product line– Acquired high availability software product line with $4 million in software and $16 million in hardware revenues over three years.– Established U.S. commercial UNIX program, which exceeded sales quota by 80% in first year– Promoted three times; Supervised marketing, business development, and technical professionals -
Product Marketing ManagerHewlett-Packard Company 1982 - 1985– Focused on continuous quality improvement for five major OS releases – increasing six month customer adoption rate from 25% to 60%– Migrated strategic partners and major accounts to new RISC systems via Fast Start program
Larry Russell Skills
Larry Russell Education Details
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Finance And Marketing -
Political Science And Public Policy -
Political Science And Economics
Frequently Asked Questions about Larry Russell
What company does Larry Russell work for?
Larry Russell works for Lawrence Russell And Company
What is Larry Russell's role at the current company?
Larry Russell's current role is Managing Director, Lawrence Russell and Company.
What is Larry Russell's email address?
Larry Russell's email address is la****@****hoo.com
What is Larry Russell's direct phone number?
Larry Russell's direct phone number is +197845*****
What schools did Larry Russell attend?
Larry Russell attended Stanford University Graduate School Of Business, Brandeis University, Massachusetts Institute Of Technology.
What skills is Larry Russell known for?
Larry Russell has skills like Venture Capital, Start Ups, Personal Finance, Mergers, Strategic Alliances, Web Marketing, Business Planning, Strategic Partnerships, Independent Financial Advice, Investment Management, Financial Planning Software, Investment Editor.
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Larry Russell
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