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My Marketing OdysseyWith a career spanning award-winning broadcast journalism, PR, media relations, and marketing across industry giants like Boeing and global brands like Kaplan, 3M Health Information Systems, and Boeing, I'm a proven storyteller and marketing leader. I've successfully driven transformative growth, from go-to-market strategies to repositioning product lines for rapid revenue growth to overseeing innovative marketing campaigns that achieved record profit margins. At KLAS Research, I overhauled the brand and led new product launches, boosting market engagement. My leadership at SailPoint Technologies resulted in double-digit growth in vertical markets and expansion into multiple segments. My tenure at Boeing included overseeing all PR and Media Relations for NASA's non-human spaceflight programs and served on a committee to rebrand one of its major divisions. At 3M, I led the marketing strategy to reposition a product line, enabling sales to exceed a $20M annual product revenue goal in only three quarters. In addition to these successes, I have also earned multiple awards from trade associations for my work in marketing and garnered recognition for leadership and impact at various organizations. I'm a staunch believer in being 'people' focused because when you can help individuals live up to their full potential, you'll reach far beyond expected outcomes and achieve results that you never imagined."
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President And Co-FounderNeststepsMapleton, Ut, Us -
Vice President Of MarketingRe/Max Lighthouse 2023 - PresentResidential real estate serving Utah valley. Focus on business strategy, B2B and B2C marketing, business development, agent recruitment campaigns -
Fractional CmoFraxian 2023 - Jul 2024Serve as CMO for business clients. Most recently for a UK startup in the software development space. -
Head Of Product Marketing And B2B Marketing (Smb, Marketplace, Saas)Lendio 2022 - 2023Lehi, Utah, Us• Lead strategy and teams across various marketing, product, operations and sales functions to launch new products and enhancements across four product lines, with two of the products in new growth verticals• Develop and oversee complex, integrated, multi-channel strategies to drive demand across all audience (SMBs, financial institutions, fintechs, technology partners, media)• Spearhead resource planning required to support SaaS solutions, which form the backbone of Lendio’s growth business• Streamline and restructure product marketing to support core products while accelerating growth areas -
Executive Director Of Marketing (Healthcare Education Product Marketing And Demand)Kaplan 2021 - 2022Fort Lauderdale, Fl, UsNOTE: Role is a hybrid of product marketing and demand genOversee all aspects of healthcare marketing to drive growth across multiple product lines and multiple segments in our B2B and B2C businesses. - Boost effectiveness by developing, mentoring and leading product marketing team- Increase resonance of our product story by developing compelling product messaging - Drive product engagement by directing GTM product launch efforts- Grow business by overseeing demand gen efforts for B2B and B2C -
Director Of Product MarketingHealthequity 2019 - 2021Draper, Ut, UsOversee all product marketing to help drive growth across multiple product lines and multiple segments in our B2B and B2C businesses. - Boost effectiveness by developing, mentoring and leading product marketing team- Increase resonance of our product story by researching and developing compelling product messaging- Drive product engagement by directing GTM product launch efforts- Boost win rates by standing up and managing our competitive intelligence program -
Sr. Product Marketing Manager, Vertical Markets (Healthcare, Edu., Gov. And Others)Sailpoint 2016 - 2019Austin, Texas, UsProve out model and oversee marketing for all B2B vertical markets including: healthcare, higher education, state and local government, federal government and several other emerging markets.- Increase resonance of our product story by researching and developing compelling product messaging - Drive product engagement by directing GTM product launch efforts for all vertical markets- Grow business by developing and executing result-producing demand generation strategy- Identify and help secure (as part of vertical strategy) new partners to build business in each vertical market- Help develop relevant offerings by collaborating with product management on needed features and products -
Head Of Marketing And Product ManagementKlas Research 2012 - 2015Pleasant Grove, Utah, UsOversee all aspects of marketing to drive growth across multiple product lines and multiple segments - Boost effectiveness by developing, mentoring and leading marketing team- Increase resonance of our product story by overhauling our brand story (based on research), and developing compelling product messaging - Grown business by innovating and deploying potent demand gen programs - Boost market engagement by overseeing development of new products (based on research) and directing GTM product launch effortsContact me to learn about the quantifiable business impact of my contributions! -
Vice President MarketingEquation Consulting (Now Part Of Nthrive) 2009 - 2012Oversee all aspects of marketing to drive growth - Boost effectiveness by developing, mentoring and leading marketing team- Increase resonance of our product story by researching and developing compelling product messaging - Grown business by innovating and deploying potent demand gen programs - Boost market engagement by directing GTM product launch effortsContact me to learn about the quantifiable business impact of my contributions!
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Marketing Acct Mgr.3M 2005 - 2007St Paul, Mn, UsOversee all aspects of marketing to drive growth across a suite of Health IT software solutions and consulting services - Increase resonance of our product story by developing compelling product messaging - Grow business around a suite of Health IT products and services by innovating and deploying potent demand gen programs - Boost market engagement by directing GTM product launch effortsContact me to learn about the quantifiable business impact of my contributions! -
Director Of Marketing And Corporate CommuncationsEmery Telcom 2003 - 2005Orangeville , Ut, UsDeveloped strategy and led all marketing efforts to B2C and B2B clients. Re-branded the organization. Owned customer acquisition. Managed customer, community and government relations. Managed all aspects of corporate communications including internal. -
Principal Communications Rep.Boeing 2000 - 2003Arlington, Va, UsPlanned, managed and executed all PR and media relations efforts for NASA expendable launch programs (non-human space flight). Among the many notable PR/media initiatives that I led include the 2001 Mars Odyssey Mission and the launch of of the Delta IV program. Also served as communications lead on contingency plans. Served on the committee to rebrand the Space and Communications group. Helped rebrand Space and Communications Group. -
On Air JournalistNbc 26 1996 - 2000Green Bay, Wisconsin, Us -
On-Air JournalistKhsl And Knvn 1995 - 1996
Larry S. Skills
Larry S. Education Details
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Brigham Young UniversityCommunications
Frequently Asked Questions about Larry S.
What company does Larry S. work for?
Larry S. works for Neststeps
What is Larry S.'s role at the current company?
Larry S.'s current role is President and Co-Founder.
What is Larry S.'s email address?
Larry S.'s email address is la****@****lan.com
What is Larry S.'s direct phone number?
Larry S.'s direct phone number is +180155*****
What schools did Larry S. attend?
Larry S. attended Brigham Young University.
What are some of Larry S.'s interests?
Larry S. has interest in Home Remodeling (Other Than Tile Work), Serving My Family, Bacon, Skiing.
What skills is Larry S. known for?
Larry S. has skills like Leadership, Product Marketing, Direct Marketing, Marketing Management, Team Building, Sales Process, Social Media, Corporate Positioning, Strategic Partnerships, Online Marketing, Brand Development, Sales.
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