Larry Schaefer Email & Phone Number

New York, Ny, Us

Paris, Ile De France, Fr

Manage data and media projects for Pfizer US Hospital Brands

Secaucus, Nj, Us

Drove continuity and innovation within a centralized media hub insuring consistency in placement, measurement and execution for all marketing and media programs across consumer, B2B, regional and franchise. Consulted and advised both consumer and B2B marketing teams in development and execution of strategic plans including media tactics, integration, KPI definition and measurement, digital conversion with focus on impact and performance.

New York, Ny, Us

•Lead the effective creation, editing, production and deployment of digital and non-digital multichannel media strategy aligned to product strategy and corporate objectives•Manage brand strategies for AstraZeneca – Symbicort DTC & HCP by executing marketing activities in compliance with medical, regulatory and legal requirements•Managed and directed the activities of internal groups to plan and execute content and channel strategies to drive high performance and consumer engagement• Develop success metrics and measurements for marketing initiatives and partner with the Analytic team to generate dashboards and reporting that track marketing activity performance•Manage the collaboration with creative agencies to ensure that creative content is on message and targeted to product marketing strategies•Perform market research on industry trends and business opportunities through beta programs with media partners

Assisted in the development and management of a portfolio of consumer brands With agencies such as CC Media and Orion World Wide

New York, New York, Us

Lead strategy development, buying and execution for several ongoing brand and direct response campaigns. Manage campaigns across a broad spectrum of mediums including network, cable, spot TV, VOD, print, radio, online display, search, video, social platforms and affiliate partnerships.

Senior account services director for $400MM Direct Response division, providing shared services to two Publicis media companies, Zenith and Optimedia. Managed all aspects of account services including strategic planning, consumer analytics, activation and campaign management for all direct response and brand response campaigns.

New York, Us