I manage every aspect of the business, from e-commerce coordination to design and production. With each purchase, I give back 5% to lakes and rivers associations that advocate to make or keep your lake healthy. I make apparel and goods for cabin owners, lake homeowners, and outdoor enthusiasts. My apparel features authentic, original hand lettered location-based designs such as lakes and states.

My role involved a high degree of responsibility, innovation, and leadership. I led and directed the strategic design process for a diverse portfolio of projects. I was responsible for overseeing the UX lifecycle, from user research and defining project objectives to creating high-fidelity prototypes and design systems in collaboration with multidisciplinary teams. I provided mentorship to other designers and played a key role in shaping the overall UX design strategy for our clients, ensuring… Show more My role involved a high degree of responsibility, innovation, and leadership. I led and directed the strategic design process for a diverse portfolio of projects. I was responsible for overseeing the UX lifecycle, from user research and defining project objectives to creating high-fidelity prototypes and design systems in collaboration with multidisciplinary teams. I provided mentorship to other designers and played a key role in shaping the overall UX design strategy for our clients, ensuring that solutions were both user-centered and aligned with business goals. Show less

I lead experience design engagements, while building digital products and websites. I define visual language for new brands and transform legacy brands across multiple mediums.• Facilitate discovery meetings and interview users and stakeholders to gather requirements and define brand purpose and value. • Define and design interfaces for desktop, mobile, tablet, and software applications.• Create sitemaps, process flows, wireframes, competitive and content analysis… Show more I lead experience design engagements, while building digital products and websites. I define visual language for new brands and transform legacy brands across multiple mediums.• Facilitate discovery meetings and interview users and stakeholders to gather requirements and define brand purpose and value. • Define and design interfaces for desktop, mobile, tablet, and software applications.• Create sitemaps, process flows, wireframes, competitive and content analysis. • Create solutions through project definition, information architecture, interaction and visual design. Show less

While managing a small team, I defined and designed ongoing digital marketing department initiatives, including direct response promotions for emails and landing pages. I also was part of ongoing website maintenance and design and had the privilege to design new logos and redesign legacy logos.

While managing a small team and collaborating with editors, photographers, and illustrators, I was part of transforming North American Hunter into an award-winning magazine. Additionally, I collaborated with the marketing team, creating print and trade show marketing materials.

I designed and produced department pages (and the occasional feature) for North American Fisherman magazine and its marketing materials.

As the Graphic Designer for Grandma Gebhard's, I designed logos, business cards, letterheads, envelopes, environmental graphics, coupon booklets, marketing materials, point-of-purchase graphics, and much more.