Larry Sidoti Email & Phone Number

Irvine, Ca, Us

Lead development team and brand’s real estate and site selection strategy, construction management, and franchise recruitment. Influential member of the leadership team transitioning the company from a founder-led start-up to a strategically driven and growing global brand.• Opened 22 new restaurants within first 18 months.• Added 80 new franchise agreements during a challenging pandemic marketplace, including key international expansion within the Canadian market.• Renegotiated post-covid terms for company and franchise leases, saving thousands in future and deferred rents.• Increased trust and collaboration throughout the organization with stakeholders including franchisees, landlords, and suppliers.

St Petersburg, Florida, Us

CHIEF DEVELOPMENT OFFICER Recruited to create, implement and execute the strategic growth initiatives for two emerging fast casual brands (Garbanzo Mediterranean Fresh and La Boulangerie), and sit on the executive team. Reporting directly to the CEO, lead franchise recruitment, real estate site identification and acquisition, and transforming company from a predominantly corporate to a franchise model.DELIVERED RESULTS:► Drove $700k in new franchise fees by securing agreements adding 40 new Garbanzo Mediterranean Fresh restaurants. New markets include Boston, Indiana, Kentucky, Salt Lake City, Irvine, and Cincinnati. ► Sold and converted nine corporate restaurants to franchise operated units. Raising $1.5 million cash leading to the strategic transformation of company driven to franchise operated units. ► Sourced, secured, and executed multi-unit agreements for 10 new units with La Boulangerie bakery cafes in 6 months of launching the franchise initiative.► Generated additional $750k annual revenue stream by driving transition from corporate operations into franchise support and services.Fast Casual Magazine 2018, 2019, & 2020 top 50 Mover and Shaker brand and featured in over 50 consumer and trade publications like Franchise Times, QSR Magazine and Nation’s Restaurant News.

Moonachie, New Jersey, Us

As Chief Development Officer, I was recruited to develop and deploy the company’s growth strategy, objectives, and critical path from scratch, driving cultural change, while reporting to the President/CEO. In this role, I manage operations including corporate development, franchise recruitment, real estate strategy, site acquisition, design and construction, and operational support. I oversee 12 direct staff, 30 indirect staff, and 70+ US units as well as up to $150M P&L.DELIVERED RESULTS:➠ DESIGNED, IMPLEMENTED, AND EXECUTED THE NEW FRANCHISE DIVISION AND STRATEGY FOR THE COMPANY’S DOMESTIC ARM With efficiency, I built a high-performance team from an inherited and inexperienced group. The results? I awarded the first 40 new franchise agreements over the initial 24 months by building trust with franchise candidates. I identified and secured 40+ key sites—corporate and franchise—in the first 24 months.► Drove $52M+ annual sales—doubled store count—36 to 70 cafés in 30 months. ► Launched a compelling brand in new mainstream markets, navigating higher customer service demands.► Reduced food costs by 4 points.► Shaped an empowering culture, melding together Korean and American cultures. Worked with expatriates to raise awareness on cultural differences.*************ACCOLADES:“Larry is the definition of a leader. He is highly capable of planning, designing, and implementing development strategies both on short and long term.” – Matt Van Allen, Director of Design & Construction, Paris Baguette*************

Balboa, California, Us

Appointed as the member of the Executive Team, I devised and deployed a strategic growth franchise initiative. I quickly identified and resolved major issues while producing visionary plans to sustain future success.DELIVERED RESULTS:➠ PROVIDED TRANSFORMATIONAL LEADERSHIP IN CREATING A SCALABLE MODEL AND STRENGTHENED THE FRANCHISE BUSINESSI reshaped the concept and menu while revitalizing and reenergizing an established and stagnant brand.► Strengthened business growth.► Transformed the organizational culture and operational platform from a corporate to a franchise-driven model.► Reintroduced the revitalized version of the iconic Ruby’s brand via a solid real estate development plan.

Irvine, California, Us

VICE PRESIDENT OF DEVELOPMENT & OPERATIONS, 2009–2014Hired to direct 2 key departments in dual role, reporting to CEO.Operations: Oversaw $100M P&L and 9 direct reports. Introduced processes/procedures that improved brand standards in hygiene, food safety, guest service, quality, and product consistency. Drove positive year-over-year comparable sales and reduced operational costs.Franchise development functional teams (3 teams, 12 professionals), including real estate, design and construction, and franchise recruitment with $200M P&L; 12 direct reports. Engineered processes/procedures from the ground up for continuous improvement and regulatory compliance. Conducted bi-annual department and performance assessments. Motivated teams to identify and secure company and franchise sites, recruit potential franchisees, negotiate deals, and design stores.• Positioned the Yogurtland brand as the industry’s gold standard• Grew annual sales from $28M annual sales to $200M annual sales in 5 years. • Average Unit Volumes: Achieved and maintained the industry’s highest AUVs• Boosted performance and team building by transforming company culture into a collaborative, empowering environment while driving productivity.• Delivered successful international deals in 5 countries in 5 years. o Solidified area development agreements—commitments to 200+ units. o Awarded 400+ franchise agreements.• Fostered rapid growth from zero multi-unit franchisee stores to 63%. o Built a high-performance team to support 3X growth from 20 stores annually to 75 stores annually.• Expanded international market growth in 5 key markets via championing the entire process. Assessed capabilities of multiple franchise groups to determine best fit. Conducted astute negotiations, structured deals, and helmed site selection, build-out, and market launches.Australia (20 units) Thailand/Singapore/Malaysia (25 units) Venezuela (6 units) Mexico (25 units) Dubai/GCC States (2 Units)

Us

Appointed to turn around functional operations of development teams and expand the brand for Mrs. Fields Famous Brands, I reported to the President. I led operational processes for teams in real estate, franchise development, project management, and construction, while navigating $50M P&L. DELIVERED RESULTS:► Revitalized processes, procedures, and team structures for Mrs. Fields Cookies and TCBY Yogurt teams.► Restructured the department, improved efficiencies, and increased output while reducing costs. Renegotiated leases and contracts by up to 30%.

Newport Beach, California, Us

As Vice President of Development, lead a 3-member team for all growth and development activities. Oversaw and led the entire franchise development processes, including selecting, analyzing, and securing sites, evaluating applicants, and disclosing and approving all potential franchisees. Provided training, coaching and support to the sales staff, coordinated franchisees with store sites, and ensured FDD updates and compliance, as well as responsible for $25M P&L.DELIVERED RESULTS:► Championed teams to secure 200+ sites and added 185 new franchisees over 4 years while negotiating 160+ leases.

Newport Beach, California, Us

Founded and developed Juice it Up, a juice and smoothie bar retail chain from concept origination, branding, and menu development to store operations and market positioning. Led the management team with strategic planning, budgeting, forecasting, vendor/lease negotiations, site selection, marketing strategies, and brand development while navigating $15+mil P&LDELIVERED RESULTS:► Fueled top performance by launching a dynamic Business Development Team. ► Fostered significant growth. Successfully created and executed conversion plan from the company store operational culture to a franchise support model after 5 years.TRANSFORMATIONAL LEADERSHIP: ➠ Pioneered and Built Retail Chain➠ 200+ Sites, 4 years➠ 185 New Franchisees ➠ 160+ Leases Negotiated➠ Transitioned the company from a corporate store model to Franchise Model

Bachelor Of Arts (Ba), Communications, Advertising

Mba, Business Administration And Management, General