Larry Simcox Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Founded a marketing consulting firm to deliver global B2B and product marketing expertise in diverse industries including the SaaS and technology sectors. Balance short-term and long-term business objectives with a keen eye for customer experience, product positioning, storytelling and customer advocacy. ➤ Deliver actionable marketing strategies based on customer insights from analysis of qualitative and quantitative research. Create Go-to-Market strategy for innovative new products. ➤ Enrich performance by ruthlessly prioritizing marketing plans to find the 20% of effort that will drive 80% impact in customer acquisition and retention. Strengths: Product Marketing – Creative Customer Marketing – End-to-End Marketing Expertise – Product Management – Cross-Functional Collaboration – ERP – Qualitative Analysis – Quantitative Analysis – Sales Enablement Tools – Positive Culture – Customer Journey – B2B Marketing – SaaS Marketing – Hiring – Critical Thinking – Strategic Marketing – New Product Launch – Product Roadmap – Customer Acquisition – Global Marketing Leader – Cross-Functional Collaboration – End-to-End Marketing Expertise – Product Positioning – Customer Engagement – Product Messaging – Content Strategy – Training – Coaching & Mentoring – Public Speaking – Customer Success – Motivating Teams – Storytelling – SaaS Supply Chain Software – Go-to-Market Strategy – Partner Enablement – Customer Insights

Raleigh, North Carolina, United States

Promoted to a role leading Oracle’s global SaaS customer marketing organization based on previous marketing success in achieving business objectives: customer acquisition, advocacy and retention. Built and launched a new global sales reference team with tools and processes, using AI (Artificial Intelligence) to support 35,000+ sales professionals. Led a dynamic team of 6 marketing professionals. ➤ Increased sales references 172% in one year, from 274 FY 2022 to 746 FY 2023 via multiple strategies including increasing customer advocates from 32 to 1,600+ with regional alignment and sales tools.➤ Launched industry-first use of AI matching to support sales reference requests, attaining ambitious goals in customer acquisition and revenue growth while impacting $300M in annual revenue.➤ Won Global Marketing Manager of the Quarter 2023 Award by accelerating response for sales reference requests from 48 hours to 2 hours and fulfilling reference calls from 4 weeks to 1 week.Strengths: Product Marketing – Creative Customer Marketing – End-to-End Marketing Expertise – Product Management – Cross-Functional Collaboration – ERP – Qualitative Analysis – Quantitative Analysis – Sales Enablement Tools – Positive Culture – Customer Journey – B2B Marketing – SaaS Marketing – Hiring – Critical Thinking – Strategic Marketing – New Product Launch – Product Roadmap – Customer Acquisition – Global Marketing Leader – Cross-Functional Collaboration – End-to-End Marketing Expertise – Product Positioning – Customer Engagement – Product Messaging – Content Strategy – Training – Coaching & Mentoring – Public Speaking – Customer Success – Motivating Teams – Storytelling – SaaS Supply Chain Software – Go-to-Market Strategy – Partner Enablement – Customer Insights

Charlotte, North Carolina, United States

Recruited internally as head of ERP, EPM & SCM Cloud Customer marketing, leading a team of customer advocates who evangelized Oracle’s commitment to delivering world-class solutions to highly valued B2B SaaS customers. Led a 10-member marketing team. ➤ Reimagined customer awards program to increase nominations by 315% across multiple industries: financial services, healthcare, professional services, manufacturing, technology and more. ➤ Increased brand awareness and market share by publishing 197% more customer success stories (126 v. 374) in one year while marketing SaaS ERP, HCM and Supply Chain software products.➤ Launched customer speaker bureau, recruiting 100+ customers including C-level executives as advocates and strategic partners available to speak at Oracle events. ➤ Enriched marketing collaboration with cross-functional stakeholders in sales, product development, engineering and senior executive teams. Strengths: Product Marketing – Creative Customer Marketing – End-to-End Marketing Expertise – Product Management – Cross-Functional Collaboration – ERP – Qualitative Analysis – Quantitative Analysis – Sales Enablement Tools – Positive Culture – Customer Journey – B2B Marketing – SaaS Marketing – Hiring – Critical Thinking – Strategic Marketing – New Product Launch – Product Roadmap – Customer Acquisition – Global Marketing Leader – Cross-Functional Collaboration – End-to-End Marketing Expertise – Product Positioning – Customer Engagement – Product Messaging – Content Strategy – Training – Coaching & Mentoring – Public Speaking – Customer Success – Motivating Teams – Storytelling – SaaS Supply Chain Software – Go-to-Market Strategy – Partner Enablement – Customer Insights

Charlotte, North Carolina, United States

Recruited internally to drive go-to-market strategies and market messaging for multiple lines of business within the sales organization; served as voice of Oracle SVPs. Leveraged gamification to drive performance gains. Managed a 2-member team. ➤ Won All-Star Award March 2019 for increasing sales team engagement from 75% to 90%+, leveraging technology to elevate performance.➤ Created pipeline value at more than $500M for a new service offering to reduce customer implementation cost and risk.Strengths: Product Marketing – Creative Customer Marketing – End-to-End Marketing Expertise – Product Management – Cross-Functional Collaboration – ERP – Qualitative Analysis – Quantitative Analysis – Sales Enablement Tools – Positive Culture – Customer Journey – B2B Marketing – SaaS Marketing – Hiring – Critical Thinking – Strategic Marketing – New Product Launch – Product Roadmap – Customer Acquisition – Global Marketing Leader – Cross-Functional Collaboration – End-to-End Marketing Expertise – Product Positioning – Customer Engagement – Product Messaging – Content Strategy – Training – Coaching & Mentoring – Public Speaking – Customer Success – Motivating Teams – Storytelling – SaaS Supply Chain Software – Go-to-Market Strategy – Partner Enablement – Customer Insights

Charlotte, North Carolina, United States

Rapidly promoted in just one year to senior director role leading global product marketing, positioning, messaging and content targeting Mid-Size Companies and later Oracle’s SaaS Supply Chain Management (SCM)applications. Won Oracle Outstanding Performance Award June 2009. Managed 8-member team.➤ Launched 11 SaaS SCM products in two years generating $170 million annual recurring revenue supporting Oracle's transformation from on-premises to SaaS vendor. ➤ Launched over 400 partner solutions for Oracle ERP, HCM, and SCM applications to reduce implementation cost and risk for customers resulting in 115% pipeline growth above forecast, and over $500 million in annual revenue. ➤ Served as de facto VP and leader of an 8-member product marketing team with 4 direct reports. --------Additional experience with Oracle, G-Log (now Oracle’s Transportation Management Solution) & more.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Minor in Computer Science