Larry Sommers Email & Phone Number

Greater Boston Area

Responsible for developing and implementing a new strategic content licensing growth plan for Harvard Health Publishing, the consumer publishing division for the Harvard Medical School.Harvard Health Content Licensing Solutions offers a full suite of expert content services including healthcare content strategy, medical and regulatory review, online learning courses, patient education, wellness support programs, health reference tools, custom publishing, and a comprehensive article database for curating Harvard Medical School-branded content solutions for licensing partners.

Burlington, Vermont Area

Provide digital media and content licensing consulting services that leverage client’s brand and intellectual property assets for monetization through new multi-platform distribution channels. Sectors of expertise include Healthcare, Wellness, Food, Home and Garden, and active enthusiast hobbies. Services include strategic business planning, market positioning, content licensing product development, content management, and revenue streams and projections. Hands-on business development assistance in B2B marketing assets, promotional strategies and working with internal stakeholders to develop and integrate new business operations. Turn-key sales services include category pipeline development, prospect qualifying, strategic partnership proposals, negotiation, contracting, and client relations.

Burlington, Vermont Area And New York City

In this role, had complete oversight for content licensing for all Meredith, and recently acquired TIME Inc media brands, including EatingWell, Better Homes and Gardens, Parents, Shape, Martha Stewart, All Recipes, Family Circle, Health, Real Simple, Cooking Light and Diabetic Living among others. Directly managed technology, editorial, marketing and sales teams establishing a multi million-dollar annual revenue stream with exceptional profit margins. Conceived and served as business lead for development of proprietary software licensing delivery platform that was critical to business scaling. Quick to see potential business partnerships, worked closely with prospects to identify and develop new licensing opportunities that leverage Meredith’s best-in-class lifestyle content across all market verticals, focusing on health and wellness, food, home and family. Founded Meredith Health Solutions to accelerate growth for unique health and wellness content programs built upon integrity of Meredith’s editorial brands for Pharmaceutical, Insurance, Employee Wellness and Provider clients. Served on Meredith Corp executive leadership team with interactions across multiple media business lines.

Shelburne, Vt

Senior leadership role with P&L responsibility in privately-held, healthy food media company publishing EatingWell Magazine. Was instrumental in guiding the brand’s reach and revenue expansion across multiple platforms, including launching www.eatingwell,com web site, online audience development, digital advertising and content and brand licensing businesses. These efforts resulted in successful EatingWell brand extensions and significant new revenue growth that led the media group to profitability and a highly successful sale to Meredith Corp in 2012.

Senior team member for start-up launch of a gardening e-commerce shopping portal for the largest direct marketer of horticultural products in North America. Aggregated seven leading mail order brands into one shopping and content experience. Achieved all traffic , engagement, and revenue targets prior to exit.

(Note: This experience includes a short-term management assignment from 2003-2006). Held all ancillary revenue responsibilities for nation's largest member support ed gardening organization. Launched www.garden.org, now the largest gardening website; served as Ad Director and Publisher for National Gardening Magazine; established successful brand and content licensing programs; managed the Gardening for Dummies book publishing program and launched a successful National Public TV gardening program. Authored two books on gardening.