Marketing, Advertising and Business Strategies Problem Solver. Marketing AnalystMarketing, Advertising & Business Expert Witness. Senior Marketing Advertising & Business Strategies Adjunct Professor/Senior Lecturer/PresenterFor 40+ years, I have been a marketing and advertising professional. I have worked within an advertising agency (svp, vp, account supervisor, senior account executive and account executive), and as a client (vp marketing & communications, vp marketing, director of marketing, marketing officer), with several advertising agencies, media buying services, design companies, direct marketing/mail and other marketing firms reporting to me. Forensic Marketing Expert, Advertising Expert: Litigation support, approximately 55% plaintiff and 45% defendant cases. Has also provided pre-litigation analysis for both sides on pending litigation.Previous expert consultation services for attorneys and law firms in California, Washington, New York, Texas, Florida, Nevada, South Carolina, Michigan, Missouri, Pennsylvania, Utah, along with the American Arbitration Association.Certified Forensic Litigation Consultant (CFLC)™, FEWA Professional, July 2015, thru 2024I have been deposed, testified in court and arbitration: 54 times. I have been a member of the Advertising Club of Los Angeles/thinkLA since 1975. For over 40 years, I have taught graduate and undergraduate students marketing, advertising, promotion, communications and media at the University of Southern California, California State University, Northridge, Pepperdine University, and Loyola Marymount University. These classes were in the Schools of Business, Journalism and/or Annenberg School For Communication.

Marketing Expert and Senior Marekting Executive with expertise in creating and delivering marketing, advertising, media, sales, collateral programs, and in expert witnessing. Introduced campaigns that translated strategic marketing plans into tactical sales actions -- driving revenue growth, expanding market penetration, achieving dominant market share, maximizing brand equity and capitalizing on market opportunities.Recognized strengths in establishing and maintaining executive-level client and strategic partner/alliance relationships. Strong conceptual/analytical skills, ability to identify new marketing opportunities and market segments. Selected list of companies worked for and/or with: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles/Performing Arts Center of L.A., B of A, Verizon/Bell Atlantic, SBC, Disney, Alliance Environmental Group, Ritter Pharmaceuticals, DHX - Dependable Hawaiian Express, DGX - Dependable Global Express, ICL Systems, Rubicon VLS, SCE, Sheraton Hotels and Resorts, SPNB, NME, Beverly Hills Courier/San Marino Tribune/Herald Tribune, University of Southern California (USC), California State University, Northridge.Expert Witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets; client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks; comparative advertising/promotion; licensing; packaging; value of advertising and media campaigns. Contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms, media. Litigation support, 51% plaintiff and 49% defendant cases.

My courses, over 79 different semesters, have included:• MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone classes in the MBA program at Pepperdine); MBFE 658: Strategic Marketing; MKT 653: Integrated Marketing Communications (IMC); MBAM 619A and 619B: Business Strategies and Implementation; COMM 599: Global Communication; COMM 542: Business Strategies for Entertainment and Communication Companies; COMM 541: Integrated Media and Communication Strategies; GSBA 528: Marketing Management; MKT 440: Integrated Marketing Communications; JOUR 340: Introduction to Advertising; BUS 307: Marketing Management; MKT 304: Marketing Management; MKT 100: Conceptual Foundations of American Enterprise Frequent guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” American Marketing Association (AMA); UCLA School of Law; Orange Coast College, Pepperdine University in the Seaver College of Communication, and in USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business.-Have conducted Marketing and Business Strategies Classes/Seminars/Workshops/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars, workshops and webinars have included: -“Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” Shanghai, China, 2004; -“What Clients Expect or What Clients Should Expect From Their Agencies and Partners,” 2013.-“Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011;”-“Cuba: Insights, Keys and Observations in its Marketing and Advertising,” 2012; -American Marketing Association (AMA) chapter presentation: “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” 2012. -“Is this Marketing? Advertising? Promotion? Sales Promotion? The Nine P’s of Marketing & More,” 2013

Independent Marketing Consultant and Expert Witness: Provide expertise in marketing campaign strategy, advertising, new business development, rollouts, collateral programs, expert witnessing, market penetration, Internet and web marketing, website development, and effectively identifying marketing opportunities for local, national and international business organizations. Clients have included: GE Capital-ResCom (subsidiary of GE); University of Southern California (USC) Annenberg School for Communication and Journalism; Alliance Environmental Group; Barr Engineering, Inc.; Getty Museum; DHX-Dependable Hawaiian Express; DGX -Dependable Global Express; Datastream, Saturday Night Magazine; Ritter Pharmaceuticals/Lactagen; Shimahara Illustration; Shimahara Graphics, and others.Concurrently, for 35+ years, taught in undergraduate and graduate programs at the University of Southern California (Annenberg School for Communication and Journalism and Marshall School of Business), CSUN, Loyola Marymount and Pepperdine. My courses, over 79 different semesters, have included:• MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone MBA classes)• MBFE 658: Strategic Marketing• MKT 653: Integrated Marketing Communications (IMC) • MBAM 619A and 619B: Business Strategies/Implementation• COMM 599: Global Communication• COMM 542: Business Strategies, Entertainment and Communication Companies• COMM 541: Integrated Media and Communication Strategies• GSBA 528: Marketing Management• MKT 440: Integrated Marketing Communications• JOUR 340: Advertising• BUS 307: Marketing Mgmt.• MKT 304: Marketing Mgmt.• MKT 100: Conceptual Foundations of American Enterprise Frequent lecturer in Marketing, Branding, Consumer Behavior, Advertising, Business Strategies and Global Marketing & Media

MARKETING DIRECTOR, Special Markets & Strategic PartnershipsCreated marketing programs, strengthened product positioning, established corporate partner alliances, planned strategies and promotional tactics. Built marketing team that capitalized on individual talents and strengths; hired, trained, mentored, and motivated team. •Competitively positioned company, ncreasing customer base by 40% through marketing partnerships with Verizon / Bell Atlantic, Quest / US West, GTE, SBC / PacBell, and others. •Instrumental in achieving a 43% increase in sales and over 200 third-party programs by securing and managing a major program targeted to residential, multi-family dwellings, hospitality, and private offices. •Teamed with advertising firms to create television, radio, print and online media marketing campaigns. •Innovative trade show and co-op trade show programs with 80 different partners. Acknowledged as "Partner of the Year" from Private Cable and Wireless Cable Magazine (1999).

Music Center of Los Angeles - Dorothy Chandler Pavilion, Mark Taper Forum, Ahmanson Theatre and Education Division: Award-winning leadership of numerous activities including marketing, promotion, public relations, advertising, fundraising, community access programs, festivals, special events, retail, direct mail, fundraising events, and collateral materials. Spearheaded planning and events for the 25th Anniversary. Won eight PRSA and Publicity Club Awards including "Best Southern California Program" for 1991 and 1992. •Moved organization from a passive reactive model to proactive marketing model changing corporate vision that resulted in motivating executive team and staff. Important gains achieved, increasing annual fundraising by 7.3% and retail store sales by 450%. Innovative creation of LA Alive!, Dorothy Chandler Awards, Spotlight, Viva Las Artistas and TGIF Concert Series and fundraising events. •Exploited the presence of Education Divisions live arts programs, 1.2 million students throughout Southern California.

National, regional and local multimedia accounts at nationally recognized advertising agency.• Designed and created marketing and advertising program for 14 Sheraton Hotels & Resorts, surpassing all existing sales figures on hotel occupancy and won the 1985 “Agency of the Year” award from ITT Sheraton.• Designed and created advertising programs for Beverly Hills Savings, National Medical Enterprises (19 hospitals and an HMO), RKO Video/Pictures.• Created and developed award winning "There's Nothing Cool About Fireworks" anti-fireworks program for the Los Angeles Fire Department, which contribute to saving approximately $30 million in property damage. Won Belding, Clio, California League of Cities, and other awards. Continued participation with the Fire Department program for 14 years, through 1998.

Marketing Planning. Advertising Planning; Objectives,Strategies and Tactics, Creative, Production, Media as a senior account manager on several accounts

Aggressive leadership with broad-based marketing responsibilities for national, regional and local entertainment, retail, and public service accounts. Fast track promotions of increasing responsibility, promoted to VP-Management Supervisor. Hand-picked to plan and execute multimedia marketing programs.• Increased four-year market share from 11.9% to 17.3% by creating and designing marketing and store opening campaigns for Vons Grocery Co. in California and Nevada. Spearheaded 73 televisions spots plus expansion into new, out-of-state markets. Created a hundred radio promotions, multiple markets.• Maximized exposure of Bank of America, Warner Bros., Showtime Cable Network and RKO Video/Pictures by designing national and regional advertising and promotions programs/campaigns. • Earned reputation for top-notch design of marketing and media promotions for ABC Television Network. • Implemented creative marketing programs with vision and strategy for expansion of existing and new services for Southern California Edison.• Achieved record-breaking fundraising dollars and involvement of highly public figures by developing high-quality public service advertising and event marketing for the California Special Olympics.