Larry Sullivan embarked on his journey in the social impact tech industry in 2005, beginning in customer success. At that time, the internet was a transformative force in the corporate philanthropic market. Larry's first startup harnessed this disruption, creating new opportunities for employer and consumer branding by driving social value through the dedication and passion of their employees. With experience in VP and Chief roles across Sales, Product, and Marketing, Larry eventually channeled his expertise into go-to-market leadership, focusing on building purpose-driven, high-performance sales teams.Larry has been instrumental in the success of two unicorn startups, including a landmark transaction valued at $1.1 billion, the largest in the social impact tech sector to date. He is passionate about bridging the gap between business and social return on investment. Larry's experience spans B2B and B2C markets, working with companies at various stages from pre-funding to startup and scale-up.Currently, Larry serves as the Head of Sales at True Impact, a company that integrates social impact investing with traditional business investment strategies, completing the framework for generating business value through social impact.