Larry Taman Email & Phone Number

Brands, Beats and Bytes | Build Better Marketing. Be a Better Marketer. Interesting people, insightful points of view on what’s popping and not popping in marketing, tech and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. My Co-Host Darryl “DC” Cobbin and I are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dont suck

A specialized brand building and brand positioning firm that focuses exclusively on developing a laser sharp Brand Architecture and Positioning. We employ a proven system with “real world know-how” to help companies build strong, distinct Brands and help them more effectively position their Brand versus the competition.

New York, Ny, Us

El Segundo, Ca, Us

Responsible for starting and building media and entertainment business vertical for fledging technology/big data company. Successfully launched Ace Hollywood, ad effectiveness SaaS for movie advertising in December 2013 and signed large Hollywood studio as first customer.

Nuremberg, Bavaria, De

Managed all western U.S. business development at GfK Media and Entertainment. Sold both custom and syndicated solutions to Hollywood studios, TV networks, satellite companies, digital media companies, etc.

Austin, Tx, Us

Colligent (short for collectively intelligent) is a tech start-up that has managed to harness the collective power of social media. Led direction for big data DaaS product to be innovative new solution for consumer brands, large media companies and sports industry including obtaining brands such as MTV, Discovery Communications, National Geographic Channel/Nat Geo Wild and Pepsi.

Innovative market research and marketing consulting firm helping client brands, programming, and products strengthen emotional connections with consumers thereby generating incremental revenue with consumer brands, media (digital and traditional), entertainment, and sports. Consulted and interfaced with Presidents and other senior executives for virtually all work. Developed state-of-the-art proprietary, consumer-based, consulting and custom research that was the first-of-its-kind anywhere and served as the centerpiece for all client work. Developed and executed influencer marketing work for multiple clients that became the foundation for new successful brand positioning. As lead business development executive, I led the team that in Turner Entertainment, Turner Sports, ABC, American Express, The Food Network, People Magazine and more.

For this marketing consulting and holding company, one of two partners who garnered multimillion-dollar financing for LBO of renowned sports brands Converse and Everlast while also working as strategy consultant for Internet-based companies.

Brandon, Manitoba, Ca

Directed the largest division of the education software company. Provided brand focus rejuvenating Reader Rabbit brand and initiated licensing strategy cumulating in 20% plus revenue growth. Held full P&L responsibility. Supervised multiple marketing professionals. Directed the development and execution of annual business/marketing plans and led the team that served as producer/editor for all software content and all communications materials.

Reported directly to the CEO, leading sales and marketing for a start-up company that provided sports fans state-of-the-art inexpensive products. Supervised seven marketing and sales professionals. Held full P&L responsibility. Hired and managed all agency relationships, including advertising, packaging, and public relations. Led the team that opened 80% of the store door accounts that were targeted.

Atlanta, Ga, Us

Led the national launch of Coca-Cola's sports drink, Powerade which was the most successful brand launch for the Coca-Cola Company in the 1990s. Directed all Powerade strategic planning and branding efforts, including brand positioning, advertising, PR, sports marketing, etc. Directly managed all agency relationships, including advertising, promotions, packaging, and sports marketing. Sports marketing deal making included Olympics (IOC and USOC), FIFA, NHL, Powerade Athletic Club deal with Nike, NCAA, etc. Supervised three marketing and sales professionals. Held full P&L responsibility. Chosen to join select committees for corporate Olympic marketing and new marketing hires.

Purchase, New York, Us

In

Mba, Marketing

B Of A, Accounting

Education record