Reported to the Dean in the newly created position. Held overall responsibility for strategic planning and implementation in development; alumni relations; communications and media relations; and external relations, including international and domestic partnerships. Supervised staff of 12 through 4 direct reports. Led efforts to upgrade school's website, better define its brand and to bring alumni and donors "back to campus" via aggressive use of live-streamed content and events.

First-ever chief communications officer responsible for the management of the agency’s brand, its marketing and communications activities and efforts to reach out utilizing cutting-edge communications technologies and platforms. - Conceived a new naming and branding system for the 82 year-old organization- Contributed to a new mission, strategic plan and directed its presentation to the board(Separated without prejudice following budget revisions which eliminated the position just after I joined the organization)

Lead professional in a unique and innovative non-profit communications and advocacy organization. Led from near start-up to its establishment as a mature and respected agency. Developed a niche idea into a fully realized communications strategy widely accepted and now utilized by many other groups. Pioneered in 2002 one of the earliest successful efforts to develop proprietary content and distribute it through existing and then emerging media and networks. Responsible for:- Strategic planning, program development and implementation - Financial resource and board development- Internal and external communications- Hiring and supervising a staff of 6.5 FTEs in the U.S.and Israel- Increasing the organization’s budget and fundraising six-foldConceived and directed:- Pro-active media relations campaigns that placed more than 10,700 positive stories in mainstream American media in 3 years- The emergence of the organization as a respected, credible original source of news and information about IsraelCreated and managed:- Editorial policy for 3,500 original news stories for the award-winning website which, as of 2008, had been the source of an estimated 1,000,000 derivative web pages- The organization’s early adoption of Web 2.0 features, new digital platforms and introduction of social media outreach- ISRAEL21c’s aggressive use of developing social media and networks to increase its reach and impact and continuing its evolution as a relevant media outletDeveloped and highlighted:- The branding model that focuses on the Israel that exists beyond the conflict adopted by the government of Israel as its paradigm to improve its image and now being used by organizations and advocates in the U.S. and other countries- Presented to more than 200 groups, organizations, conferences and seminars with audiences ranging from 15 to more than 3,000 in the U.S., Europe and the Middle East

Partner in a strategic communications and public relations agency with niches in media, nonprofit development, health care, hospitality and travel. Hired and supervised a staff of 13 in Los Angeles, New York and Philadelphia.- Supported numerous nonprofits in image, issue-related and development campaigns- Turned the obscure Glamour “Women of the Year” awards program in a multi-media extravaganza generating tens of millions of impressions each year- Made Billy Blanks and Tae-Bo Aerobics worldwide phenomena- Used the anniversary of Hong Kong’s return to Chinese sovereignty to create a crescendo of tourist-reassuring publicity showing audiences just how little had changed- Other clients included Comedy Central; ABC Entertainment; Ian Schrager Hotels; Hong Kong Tourist Association; Sun International Resorts, Inc. and its Atlantis property; Curative Health Care Inc. and the Greater Philadelphia Tourism Marketing Corporation ; NeoTherapeutics, Inc.

Sole proprietor of a marketing communications agency specializing in strategic public relations programs for businesses and non-profit organizations. Hired and supervised a staff of six.- Clients included Salick Health Care, Inc.; The United States Holocaust Memorial Museum; United Jewish Appeal; Scottsdale Memorial Health Systems, Inc.; Pfizer, Inc.; United Support of Artists for Africa; Kadokawa Shoten and Kadokawa Films- Conceived and directed a dramatically effective worldwide public relations program for the for the sailing of a replica of Columbus' flagship the Santa Maria from Spain to Japan as part of the 500th Anniversary of the Voyage of Discovery- Used breaking news, ongoing outreach and community relations to make a 150-bed Los Angeles community hospital and burn center second only to Cedars-Sinai Medical Center in visibility, coverage and respect in the Los Angeles media market, then used the national visibility to successfully launch a brand, Grossman Burn Centers, in other locations- Successfully advised several major health care organizations facing negative investigative news stories by network news magazines including “20/20” and “Dateline”

Principal accounts included a $188 million worldwide religious and philanthropic organization and a physician insurance program. Led new business development team consisting bringing in a major international architectural firm, an L.A. area municipality and a major consumer products company as new accounts.

Responsible for all account service functions for a range of clients including USA for Africa/Hands Across America; New York University Medical Center; The Jacob Javits Convention Center; the NYS Statue of Liberty Centennial Commission and a variety of other business, real estate and not-for-profit clients. Reported to executive vice president; supervised three account executives and their 13 accounts.