Larry Weintraub Email & Phone Number

Los Angeles, CA, US

Santa Monica, California, US

Under the Tinley banner is Beckett's, one of the top Non-Alcoholic beverage companies in the US that also makes Hemp THC-infused versions of our ready to drink canned cocktails. Our products are available nationally at Total Wine & More stores and via our website: www.drinkbecketts.com.

Los Angeles, CA, US

• Offering fractional CEO, CMO, and COO services to start-ups and small to midsize enterprises focusing on profitability, marketing strategy, growth, and efficiency. Current clients include Happy Box social gifting, Sign.
• Business Assessment – Pinpoint the business opportunity, map the customer journey against sales lead times, and create a cost-effective operational strategy to execute.
• Customer-focused Retention Strategy – Identify core customer, create supportive solutions, determine best communication methods, and develop plan to foster loyalty.
• Growth and Profitability – Do financial and sales planning that includes cost-cutting and strategic investment, introduce professionals that can create efficiency, and determine best path to maximize net revenue.

Dallas, Texas, US

• Transformed clients’ customer engagement and established new 7-figure revenue stream for the agency with client partners including State Farm, US Army, P&G, Advance Auto Parts, Uber, Goodyear, and Samsung.
• Business Modeling – Identified the business opportunity, modeled a business plan, led a ten-person dedicated team and dozens of freelancers, and executed. Within two years, took this division of the agency from unknown.
• Negotiations and Management – Worked with the biggest entertainment entities to negotiate multi-million-dollar partnership opportunities for clients to bring their products to life through content and events. Worked.
• Agency-Wide Coordination – Simultaneously navigated numerous client projects while also growing the agency division and its capabilities. Collaborated with all internal project leaders to ensure that timelines were.
• New Products & Innovation – Constantly studied new technologies and met with partners and vendors to bring new services and products to the company. Introduced Web3, AI, and elevated CRM technologies to the company and.

Dallas, Texas, US

Merged Fanscape into The Marketing Arm (TMA) to create TMA Digital with capabilities focused on social, mobile, and digital marketing. Clients included Dewar’s Scotch, AT&T, Frito Lay brands, American Airlines, State Farm, JC Penny, and Victoria’s Secret. Personally focused on Marketing Communications, Finance, Strategy, Business Development, Integration.

Los Angeles, California, US

• Created the first social media marketing agency. Specialized in reaching and encouraging fanatical appreciation for brands, music, film/tv, and major events by establishing the first responsive mobile, online, and.
• Company Creation, Vision, and Oversight – Had the vision that when engaged and empowered, customers and fans would contribute substantially to the growth of a business, musician, event, or film. Built company from the.
• Business Development - Managed client development bringing in most of the new business through constant networking and lead generation. Innovated continuously to incorporate new service offerings and expand into new.
• Fiscal and Fiduciary Responsibility – For over a decade, delivered 25% year-over-year growth while maintaining responsible overhead that generated positive EBITDA consistently. As Chairman of the Board of a California.
• Marketing Innovation – Built proprietary online communities and pivoted to becoming experts in evolving social platforms from Facebook, Twitter, and Google. Pioneered CRM, eCommerce, mobile communication, and all forms.
• Merger and Acquisition - Sold Fanscape to Omnicom in 2011, navigated the complex legal and accounting process of the sale. Kept agency intact over 4-year integration period and grew shareholder revenue to the maximum.

Co-owner of successful personal management companies that specialized in guiding the careers of musicians including Offspring, Korn, Social Distortion, Taking Back Sunday, Midtown, and The Hippos. Responsibilities included strategic career planning, deal making, budgeting, and daily guidance, including their forays into acting, music supervision, and.

• Built best-in-class department related to everything a music artist needed to tour effectively and efficiently. Worked with hundreds of artists including Sheryl Crow, Sting, Soundgarden, Bryan Adams, Blues Traveler.
• Department Growth and Oversight – Built department into ten-person operation overseeing all aspects of artist tours including working with publicity, international, radio, and retail. Administered an annual $10M+.
• Talent Acquisition - Served as A&R executive, responsible for signing talent and coordinating the recording and marketing of their albums.

Bs, Economics

Omnciom Senior Management Program, Business, Management, Marketing, And Related Support Services

Education record