Larry Weintraub work email
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With over 25 years of experience in marketing, strategy, and leadership, I am passionate about helping start-ups and small to midsize enterprises (SMEs) propel their growth through focused efficiency, innovation, and customer loyalty. As the President of Great Gig Strategy Inc, I offer fractional CEO, CMO, and COO services to clients across various industries, such as social gifting, music and films, media, and rights technology.My core competencies include customer-focused retention strategy, business assessment, growth and profitability, negotiations and management, and business modeling. I leverage these skills to identify the core customer, create supportive solutions, determine the best communication methods, and develop a plan to foster loyalty. I also pinpoint the business opportunity, map the customer journey, and create a cost-effective operational strategy to execute. I have a proven track record of transforming clients' customer engagement and establishing new revenue streams. I am driven by the mission to connect consumers with the brands they love and to inspire a team while never wavering from the business objectives.
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CeoBeckett'SLos Angeles, Ca, Us -
CeoTinley’S Beverage Company Jun 2024 - PresentSanta Monica, California, UsUnder the Tinley banner is Beckett's, one of the top Non-Alcoholic beverage companies in the US that also makes Hemp THC-infused versions of our ready to drink canned cocktails. Our products are available nationally at Total Wine & More stores and via our website: www.drinkbecketts.com. -
PresidentGreat Gig Strategy Inc Jan 2023 - PresentLos Angeles, Ca, UsOffering fractional CEO, CMO, and COO services to start-ups and small to midsize enterprises focusing on profitability, marketing strategy, growth, and efficiency. Current clients include Happy Box social gifting, Sign From The Universe music & films, Jam In The Van media, and Crunch Digital rights technology.• Business Assessment – Pinpoint the business opportunity, map the customer journey against sales lead times, and create a cost-effective operational strategy to execute.• Customer-focused Retention Strategy – Identify core customer, create supportive solutions, determine best communication methods, and develop plan to foster loyalty. • Growth and Profitability – Do financial and sales planning that includes cost-cutting and strategic investment, introduce professionals that can create efficiency, and determine best path to maximize net revenue. -
Chief Innovation Officer / President Of Music StrategyThe Marketing Arm Jan 2015 - Sep 2022Dallas, Texas, UsTransformed clients’ customer engagement and established new 7-figure revenue stream for the agency with client partners including State Farm, US Army, P&G, Advance Auto Parts, Uber, Goodyear, and Samsung. • Business Modeling – Identified the business opportunity, modeled a business plan, led a ten-person dedicated team and dozens of freelancers, and executed. Within two years, took this division of the agency from unknown to leaders in the field. • Negotiations and Management – Worked with the biggest entertainment entities to negotiate multi-million-dollar partnership opportunities for clients to bring their products to life through content and events. Worked closely with companies such as Live Nation, iHeart, SiriusXM/Pandora, UMG, Sony, CAA, and more.• Agency-Wide Coordination – Simultaneously navigated numerous client projects while also growing the agency division and its capabilities. Collaborated with all internal project leaders to ensure that timelines were developed, production design was client-approved, allocated team members for individual deliverables, and managed an often-complex budget process. • New Products & Innovation – Constantly studied new technologies and met with partners and vendors to bring new services and products to the company. Introduced Web3, AI, and elevated CRM technologies to the company and created a new offering to help clients express their brand’s audio identity. -
Chief Marketing Officer, Digital / Ceo, Social Media MarketingThe Marketing Arm Jan 2014 - Dec 2014Dallas, Texas, UsMerged Fanscape into The Marketing Arm (TMA) to create TMA Digital with capabilities focused on social, mobile, and digital marketing. Clients included Dewar’s Scotch, AT&T, Frito Lay brands, American Airlines, State Farm, JC Penny, and Victoria’s Secret. Personally focused on Marketing Communications, Finance, Strategy, Business Development, Integration into TMA, and the building of new service offerings.Highlight: Won Dewar’s Scotch social media marketing account.
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Ceo, Co-FounderFanscape Jan 1999 - Dec 2014Los Angeles, California, UsCreated the first social media marketing agency. Specialized in reaching and encouraging fanatical appreciation for brands, music, film/tv, and major events by establishing the first responsive mobile, online, and emerging media communication channels. Clients included GameStop, Mars Foods, AT&T, UMG, Warner, Sony, Coachella, Bonnaroo, Vans Warped Tour, Paramount, and A&E.• Company Creation, Vision, and Oversight – Had the vision that when engaged and empowered, customers and fans would contribute substantially to the growth of a business, musician, event, or film. Built company from the ground up becoming the industry leader and standard in digital marketing. The company employed over 100 people and generated over $10 Million in annual revenue. Oversaw all areas of the company including finance, product, marketing, staffing, and culture.• Business Development - Managed client development bringing in most of the new business through constant networking and lead generation. Innovated continuously to incorporate new service offerings and expand into new industries.• Fiscal and Fiduciary Responsibility – For over a decade, delivered 25% year-over-year growth while maintaining responsible overhead that generated positive EBITDA consistently. As Chairman of the Board of a California S Corporation, oversaw corporate infrastructure, legal, budgeting and forecasting.• Marketing Innovation – Built proprietary online communities and pivoted to becoming experts in evolving social platforms from Facebook, Twitter, and Google. Pioneered CRM, eCommerce, mobile communication, and all forms of social and digital marketing. • Merger and Acquisition - Sold Fanscape to Omnicom in 2011, navigated the complex legal and accounting process of the sale. Kept agency intact over 4-year integration period and grew shareholder revenue to the maximum potential during earn-out. -
PartnerAmp Management And Rebel Waltz Management Jan 1991 - Dec 2007Co-owner of successful personal management companies that specialized in guiding the careers of musicians including Offspring, Korn, Social Distortion, Taking Back Sunday, Midtown, and The Hippos. Responsibilities included strategic career planning, deal making, budgeting, and daily guidance, including their forays into acting, music supervision, and production. Oversaw team that included lawyers, accountants, agents, publishers, record companies, and merchandisers.Highlight: Offspring’s SMASH becoming the biggest selling independent album in history with over 20M albums sold.
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Vice President, Artist Development And A&RA&M Records Jan 1991 - Jan 1999Built best-in-class department related to everything a music artist needed to tour effectively and efficiently. Worked with hundreds of artists including Sheryl Crow, Sting, Soundgarden, Bryan Adams, Blues Traveler, and Gin Blossoms. • Department Growth and Oversight – Built department into ten-person operation overseeing all aspects of artist tours including working with publicity, international, radio, and retail. Administered an annual $10M+ budget to support entire roster’s tour and event marketing efforts.• Talent Acquisition - Served as A&R executive, responsible for signing talent and coordinating the recording and marketing of their albums.
Larry Weintraub Education Details
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Uc San DiegoEconomics -
Harvard UniversityAnd Related Support Services
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Santa Monica High School
Frequently Asked Questions about Larry Weintraub
What company does Larry Weintraub work for?
Larry Weintraub works for Beckett's
What is Larry Weintraub's role at the current company?
Larry Weintraub's current role is CEO.
What is Larry Weintraub's email address?
Larry Weintraub's email address is lw****@****arm.com
What is Larry Weintraub's direct phone number?
Larry Weintraub's direct phone number is +121340*****
What schools did Larry Weintraub attend?
Larry Weintraub attended Uc San Diego, Harvard University, Santa Monica High School.
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