Larry Wang Email & Phone Number

* Solicit new vendors, and build strong, lasting and profitable relationships with them.* Negotiate price, product assortment and other purchasing terms.* Conduct on-going product performance analysis (sell through rate, turnover ratio, profitability).* Identify product trends through analysis of the industry and our competitors.* Category management at the product and SKU level.* Front end administration of our web store content as it pertains to product photos, and product descriptions.* Some traveling to trade shows.

* Assessed market trends, customer needs and product capability to identify new product opportunities* Defined new product features and requirements and help prioritize the product development plan* Wireframe, functional design and write requirements/specifications for all new products features and modifications to existing products* Contributed to enhancement of overall function, usability, and design of online properties with goal of increasing traffic and usability by providing develop ready HTML/CSS* Used and optimized web analytics to help build traffic and enhance site revenues* Researched and recommended new marketing, branding and promotional opportunities to help achieve market share and register user objectivesSelected Contributions:* Created and maintained a data mining system for external and internal customer base using best in class technology solutions* Designed and developed customer information database to streamline approval process and identify key customers in specific groups* Defined and implemented numerous releases including new registration process, relationship building functions for SNS, redesigned portal, and integrated Alibaba e-commerce solution

* Executed and optimized online Cost Per Action programs to acquire customers, for Google, Yahoo paid search, affiliate marketing, major portal display advertising, SEO and email marketing* Monitored online marketing budget; and evaluated campaigns for cost-effectiveness* Developed and managed a wide range of marketing tools, including promotional materials, banner ads, landing pages, display ads and direct-mail pieces* Tracked, projected, and reported both advertising and circulation-based marketing programs, such as product launch campaign, target user promotion, focus group usability improvement* Defined and evaluated product marketing collateral, programs, and analyses, such as fine printed documents, posters, branding gifts, commercial videos and other materials* Conducted Multivariate and A/B testing methodologies for banner ads, email contents, landing page and online registration process* Maintained, analyzed and published daily, weekly and monthly reports on campaign ROI, to ensure marketing activities aligned with target Key Performance IndexSelected Contributions:* Successfully maintained and increased daily register user by managing up to 200 search keywords and over a hundred web banner ads* Contributed campaign theme idea that proved effective in delivering overall message according to multiple test results* Increased conversion rate by 30% through designing and launching new marketing strategy

Responsibilities:* Coordinated market and product research related to e-learning* Coordinated software development with engineering team* Performed product demonstrations and collected feedback* Created promotional materials to support sales team* Drafted product specifications, technical manuals, and datasheetsAchievements:* Developed and executed a market communications and public relations strategies * Managed web development of www.testden.com and www.livetrainer.com.cn