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Larry Zeng, Mba is a Senior Partner Manager at Walmart Connect. He possess expertise in leadership, powerpoint, management, marketing, strategy and 13 more skills. He is proficient in Chinese.
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Senior Partner ManagerWalmart ConnectNew York, Ny, Us -
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Retail Category Solutions Manager | CvsGsk Oct 2013 - Jul 2016Lincoln, Rhode Island• Following GSK-Novartis Joint Venture, promoted with additional category responsibilities in Smoker’s Health & Oral Analgesics. Manage total portfolio of brands including Sensodyne/ProNamel, Biotene, Aquafresh, Polident, Poligrip, Nicorette/Nicoderm, and Excedrin, equivalent to $150MM+ in annual $ sales • Developed strong relationship with CVS leaders as part of Joint Business Planning. Enrolled CVS executives in the GSK therapeutic Oral Care strategy, which resulted in market-leading $ share, growth, and shelf space on Sensodyne & ProNamel toothpaste• Elevated the headache condition as a key strategic pillar within the Internal Analgesics category; drove senior level enrollment & buy-in, & along with powerful consumer insights, sold through the first ever Excedrin shelf tray in 3,600 stores with top-shelf placement and insights-based education • Significantly enhanced CVS partnership with GSK in Smoker’s Health through analytics, shopper, & consumer insights. Resulted in revamped merchandising with impactful education & greater GSK share of shelf, circular advertising with branded claims, and incremental product distribution• Elected as CVS Oral Care category co-captain (2 manufacturers elected out of approximately 78); role enables deeper manufacturer-retailer partnership & strategy co-creation• Partnered with CVS in consultative category management over a 14-week process to develop the 3-year strategy of the Oral Care category ($800M). Managed Shopper, Agency, and international (UK & France) teams to obtain best-in-class trends & insights. Led analytics, content creation & final recommendations around the 4P’s & shopper insights. 3 out of 4 final CVS strategy adoptions were recommended by GSK • Increased Sensodyne™ toothpaste shelf space by 26% between 2014 & 2015 and influenced CVS to significantly optimize Sensodyne merchandising position leading to 23% faster growth rate vs. national average -
Management Consultant | HardlinesLi & Fung Limited Dec 2015 - May 2016Hong Kong• Selected into highly competitive Global Business Projects, a management consulting program at UNC Kenan-Flagler led by Dr. Paul Friga, author of the McKinsey Mind & the McKinsey Engagement• Corporate strategy consulting engagement for $20b multinational supply chain management organization. Identified new revenue streams & currently developing playbook for scalable organic growth -
Customer Development Analyst | CvsJohnson & Johnson Jan 2013 - Sep 2013Rhode Island• Promoted out of the SLDP early (18 months vs. 24 months) into a J&J Platinum customer account • Awarded 2 J&J Encore Awards and a Drug class-of-trade collaboration award within the first 8 months on the business • ExtraCare loyalty system subject-matter-expert; lead loyalty insight share-outs to internal Sales Strategy & Marketing partners on all Oral Care, Eye Care, and Sanitary Protection businesses. Insights on Listerine Portables shopper demographics & purchase behavior led to potential marketing strategy shift• Lead the Drug class-of-trade Colgate Launch Impact Project, an organizational top priority based upon timely uncovering of insights across loyalty and retail platforms• Invited to present to internal Sales Strategy and Marketing Partners on Eye Care business. Uncovered CVS specific insights and crafted selling story around incremental merchandising opportunity to be shared across J&J customer teams• Co-lead the drafting of the J&J/CVS Sanitary Protection Category conversion strategy plan that was presented to the CVS Category Manager. Uncovered category cross purchase affinity insights through in-depth loyalty and 4P analysis, leading to potential category growth opportunity upwards of $20M -
Sales Leadership Development Program | Mcneil NutritionalsJohnson & Johnson Aug 2011 - Jan 2013Fort Washington, Pa• Manage the SPLENDA® business at Duane Reade. Sold in NECTRESSE™sweetener to be distributed at all 250 DuaneReade locations, securing Splenda as the market leader in the Naturals segment. Implemented the first ever in-store demofor a low-calorie sweetener.Efforts led to incremental sales and new shoppers to the category. • Manage the SPLENDA® & NECTRESSE™ business at Marc Glassman Inc. Sold in SPLENDA 5lb code to anchor our granular business. Introduced the first-ever baking platform to capitalize on holiday bake season by selling in the first-ever Splenda Sugar Blend & 5LB display wing to be distributed at all 60 Marc Glassman stores. Innovative promotional vehicles drove incremental sales and positioned Splenda as the premier brand of choice for holiday baking • Elected as Chapter Lead of the Asian Society for Innovation and Advancement Diversity group within 4 months of active membership. Created and presented vision and objectives to McNeil Board. Coordinated cross-sector events to drive diversity awareness throughout the organization. Led co-sponsored event that featured the north America Company Group Chairman. Co-launched the Mentoring Works digital mentorship program to promote member career development• Co-developed the first ever McNeil-Acosta digital training system designed to onboard new broker business managers. System streamlined communication and integrated key category knowledge, leading to an efficient and standardized training process• Co-led budget allocation, cost projections, and business implications for a $10M national pricing initiative across US Food, Wal-Mart, and Club classes of trade. Developed tracking system to monitor 2012 5lb EDLP customer compliance. Comprehensive process led to deal cancellation at several non-compliant customers, saving the organization over $250k -
Co-Op | Business IntelligenceJohnson & Johnson Jan 2010 - Jul 2010Morris Plains, Nj• Leveraged sales reporting application and Excel to create reports for insightful market trend analysis. Enhanced reports with previously unavailable measures to highlight key market growth drivers, providing value to the customer • Drove impactful analytics, identifying key category and customer insights to craft a meaningful story backed by data. Based on extensive analysis, made recommendations to business team to be implemented• Worked cross functionally, conducting over 10 learning sessions to broaden company knowledgebase and exchange best practices. Published and edited 12 Job Aids distributed across J&J Consumer Sales, leading to greater utilization of technology to drive sales -
Head TeacherArthur Churchill International Educational Group May 2009 - Aug 2009Shanghai, China• Enhanced native Chinese students’ proficiency at SATs, US AP History, AP Macroeconomics, and AP Microeconomics utilizing both Mandarin and English, measured via increased practice test scores and student feedback• Communicated fluently with students in Mandarin and developed strong relationships with students both in and out of class. • Directed bi-weekly parental meetings and received several letters of support from both students and parents upon class completion. Conducted the annual student-teacher conference in Chinese
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Help Desk TechnicianRutgers Information Technology Ue/Sa It Services Feb 2009 - May 2009New Brunswick, Nj• Troubleshot problems regarding Microsoft Outlook, Excel, Powerpoint, the Rutgers RCI network, and various other software and hardware related issues across four different college campuses • Analyzed trends in user problems and updated troubleshooting procedures on Rutgers Sharepoint knowledgebase • Resolved user issues through efficient time management and effective communication
Larry Zeng, Mba Skills
Larry Zeng, Mba Education Details
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Global Supply Chain Management, Data Analytics
Frequently Asked Questions about Larry Zeng, Mba
What company does Larry Zeng, Mba work for?
Larry Zeng, Mba works for Walmart Connect
What is Larry Zeng, Mba's role at the current company?
Larry Zeng, Mba's current role is Senior Partner Manager.
What is Larry Zeng, Mba's email address?
Larry Zeng, Mba's email address is la****@****ail.com
What is Larry Zeng, Mba's direct phone number?
Larry Zeng, Mba's direct phone number is +120132*****
What schools did Larry Zeng, Mba attend?
Larry Zeng, Mba attended University Of North Carolina At Chapel Hill - Kenan-Flagler Business School, Rutgers, The State University Of New Jersey - Rutgers Business School.
What skills is Larry Zeng, Mba known for?
Larry Zeng, Mba has skills like Leadership, Powerpoint, Management, Marketing, Strategy, Market Research, Research, Competitive Analysis, Analysis, Marketing Strategy, Customer Insight, Sales.
Who are Larry Zeng, Mba's colleagues?
Larry Zeng, Mba's colleagues are 磯村彰吾, Lauren Hill, Vishal Azad, Anthony Cudzinovic, Ádám Grosch, Myo Min, Np Gamers.
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