Lars-Alexander Mayer

Lars-Alexander Mayer Email and Phone Number

Head of Data Strategy and Innovation @ THE MARCOM ENGINE
Berlin, DE
Lars-Alexander Mayer's Location
Berlin, Berlin, Germany, Germany
Lars-Alexander Mayer's Contact Details

Lars-Alexander Mayer work email

Lars-Alexander Mayer personal email

n/a
About Lars-Alexander Mayer

20 years experience in driving and steering innovation, digitization and AI-based solutions in MarketingDeep understanding of global Marketing driven organizations combining external & internal data securing profitable & sustainable growth. Excellent track record in steering campaigns towards ROI optimization, Brand Perception & customer centric Product Development Focus on major brands both in Consumer and Automotive (i.e. Adidas, Coca-Cola, BMW, Miele, L'Oréal, Mozilla)Strong analytical mindset with focus on process and profitabilityExcellent stakeholder management on all levels including BoardLeading by example with the ability to create an environment where people strive for best in class results, fostering curiosity, exchange and knowledge transferLeading teams of up to 25+ nationalities and up to 100 employees

Lars-Alexander Mayer's Current Company Details
THE MARCOM ENGINE

The Marcom Engine

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Head of Data Strategy and Innovation
Berlin, DE
Website:
themarcomengine.de
Employees:
193
Lars-Alexander Mayer Work Experience Details
  • The Marcom Engine
    Head Of Data Strategy And Innovation
    The Marcom Engine
    Berlin, De
    View
  • The Marcom Engine
    Head Of Data Strategy & Innovation
    The Marcom Engine Jun 2024 - Present
    Munich, Bavaria, Germany
    At The Marcom Engine (TME), we are revolutionizing the way marketing operates across all touchpoints for BMW. As the Head of Data Strategy & Innovation, I lead the charge in evolving our business model towards TME 2.0, enhancing its data-centric approach and integrating an outside-in perspective on value creation driven by AI and based on cutting-edge marketing effectiveness insights.
    View
  • Freelance
    Freelance Consultant & Speaker
    Freelance 2024 - Present
    Supporting organizations in growing expertise in Data Driven Marketing topics, leading teams to a best in class performance and supporting customer centric innovation.

Lars-Alexander Mayer Skills

Digital Marketing Market Research Strategy Marketing Strategy Big Data China Business Development Data Analysis Team Building Business Strategy Leadership Strategic Planning Trend Forecasting Open Innovation Business Intelligence Key Performance Indicators Troubleshooting Scouting Business Innovation New Business Development Business Development Change Management Marketing Communications Crm Forecasting Team Leadership Telecommunications Start Ups Innovation Management Marketing Management International Marketing

Lars-Alexander Mayer Education Details

Frequently Asked Questions about Lars-Alexander Mayer

What company does Lars-Alexander Mayer work for?

Lars-Alexander Mayer works for The Marcom Engine

What is Lars-Alexander Mayer's role at the current company?

Lars-Alexander Mayer's current role is Head of Data Strategy and Innovation.

What is Lars-Alexander Mayer's email address?

Lars-Alexander Mayer's email address is la****@****lin.com

What schools did Lars-Alexander Mayer attend?

Lars-Alexander Mayer attended Technische Universität Berlin, Technische Universität Kaiserslautern.

What skills is Lars-Alexander Mayer known for?

Lars-Alexander Mayer has skills like Digital Marketing, Market Research, Strategy, Marketing Strategy, Big Data, China Business Development, Data Analysis, Team Building, Business Strategy, Leadership, Strategic Planning, Trend Forecasting.

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