As Distribution Snr. Sales Manager, I am responsible for several key market areas in the DPS segment, including:Hydraulic:DPS delivers complete mobile hydraulic solutions for farm and construction vehicles and machinery that needs to operate safely and efficiently in any situation and over varied and challenging terrains. Our technology enables machine operators to customise the driving experience to match their unique needs and the requirements of the job at hand.Electric:One of many exciting new developments at DPS is the EDITRON – the world’s most sophisticated electric drivetrain system. Designed, manufactured and delivered by Danfoss Editron, the EDITRON is engineered to deliver maximum efficiency with reduced size and weight. Sophisticated software controls and optimises each individual component of an electric or hybrid drivetrain, resulting in a much more intelligent management of power distribution. Continual improvements in the EDITRON ensure the best experience for customers.

Key Achievements:• Establishing new focus areas - hospitals, care homes, sport facilities housing associations and apartment buildings• Driving the sales and marketing of a newly developed product in close cooperation with R&D to fit the market requirement• Development of two main markets in Europe – Denmark and the UK, the UK offering the highest potential for sales of DCW disinfection unitsUK:• Brokered a major sales agreement with one of the UK’s largest water treatment companies - WCS Group• Established a fundamental and vital base for DCW disinfection (ie, disinfection with the use of salt-water and electricity)• Achieved breakthrough into the NHS and local authorities (schools, hospitals, leisure centres and care homes)• Driving sales and market development through Legionella organisations as NECLFG• Participation in exhibitions such as Combatting Legionella in Birmingham and IHEEM in Manchester.DK: • Instrumental in developing two defined market areas in DK: Legionella control and Safe Water Temperature (SWT)• Educated the market on the toxicity of chlorine dioxide• Successfully positioned DCW as the only company that could sell into the SWT market, creating a first mover advantage In addition, I moved the organisation from component supplier to solution provider, as a one-stop-shop for disinfection. I also drove sales through building strong relationships with partners, focusing mainly on the UK, DK and the rest of Europe, China and Malaysia, with emphasis on disinfection solutions for Legionella and livestock application.

Responsible for driving a key account and service team in Germany, Switzerland and Austria. My role included relationship management with all stakeholders; delivering solution sales; maintaining a focus on the retail end-users, contractors and, in the business arena, electronic controllers and services; driving a KAM and technical sales and service team. One of my major achievements was improving the company's CO2 footprint and generally reducing energy usage. This was achieved by using CO2 - a natural, non-hazardous refrigerant with a small environmental footprint.

Responsible for the development of the Danfoss high pressure pumps oil and gas segment, where defining the right value proposition in the offshore and onshore business was essential in order to get a foothold in and further develop the market. Operated in many countries including Australia, Malaysia, UAE, Holland, UK and Norway, as well Denmark, focusing on solution sales for various applications such as chemical injection for oil pipelines.

Led a team operating in the water hydraulic market. Developed a profound understanding of the importance of care and persistence in building relationships with new customers. Learnt to speak fluent German.

Responsible for market development and sales in the wood processing market for high pressure water application. Led expansion in the Nordic Countries and Germany. Drove implementation of the Nessie high pressure pump business plan, based on McKinsey & Company.

Product manager at Danfoss Drives, where I spearheaded the worldwide introduction of a totally new concept - a built-on frequency converter on top of an asynchronous motor.

Sales development of gear and gear motors for Turner Gear MAN B&W Motors, Korean marked.

Sales engineer specialising in electrical and electronic components for the automation industry.

Order handling and sales support.