Lars Bertram Email & Phone Number

Lüneburg, Nds, De

Lüneburg, Niedersachsen, Deutschland

As managing director of becoss GmbH, I offer tailor-made solutions in the areas of sales, growth promotion and process optimization.With a clear focus on customer acquisition, employee empowerment and the introduction of efficient digital processes, I help companies achieve their sales goals faster and more sustainably.My main focuses are:1. **Process optimization**: Efficient processes to increase sales performance.2. **Promoting Growth**: Strategies for sustainable and accelerated growth.3. **Employee development**: Training to increase sales skills.4. **Project management**: Management and support of sales-related projects.

Munich, Bavaria, Germany

Leadership role within the automotive industry for growth. Actively developing, implementing, and executing a global sales strategy for a diverse product and service portfolio with a focus on Circular Economy. Leading the sales, marketing, and business development organization. Establishing, expanding, and maintaining strategic C-level customer relationships with a focus on identifying new business opportunities. Responsible for budget, operational implementation, recruitment, training, goal setting, and performance evaluation. Acting as a liaison between product development and delivery units.Key Achievements:• Definition of a growth strategy,• Portfolio definition,• Implementation and customization of CRM system (Salesforce),• Identification and successful engagement of over 200 strategic target customers,• Development and implementation of a coherent Go-To-Market strategy,• Development of an effective operational sales kit,• Performance of a team with 6 direct reports• Initiation of a global M&A initiative for accelerated growth• Increased brand visibility through strategic C-level networking, presentations• Planning and implementation of sustainable social media campaigns.Leadership:• 6 Direct Reports (Sales, Business Development, and Marketing)

Frankfurt Am Main Und Umgebung, Deutschland

Growth engine in the automotive sector. Acquisition of complex software engineering projects and sale of consulting services to Tier-1 automotive suppliers. Strategic sales planning and market analysis with a focus on expanding presence in areas such as infotainment, connectivity, autonomous driving, and process and manufacturing automation. Development and implementation of sales plans and identification of new sales territories to establish Capgemini Engineering as a preferred partner in the Tier-1 supplier network. Building long-term relationships with key stakeholders and collaboration with cross-functional teams to deliver client-specific solutions. Conducting market research and developing and managing sales forecasts and strategic plans in alignment with company goals.Key Achievements:• Successful identification and pursuit of over 800 new sales opportunities,• Acquisition of more than 150 projects (on-site, nearshore, offshore) from 2018 to 2022.• Conducting over 900 customer meetings between 2018 and 2021,• Year-over-year sales growth: 12% in 2021, 15% in 2020, 61% in 2019, and 370% in 2018.• Development of a Top 20 client into a Top 3 client in 2 years,• Establishment of a robust and sustainable customer and buyer network• Key role in defining, negotiating, and closing global framework agreements,• Coaching and training of sales and tech teams,Leadership:• Technical leadership of regional customer managers and sales directors.

Bad Homburg

Global sales and customer expansion for cloud-based SaaS solutions for corporate travel and expense management. Establishing and nurturing commercial relationships with both partners and direct customers through cross- and up-selling strategies. Strategic and functional leadership role for regional sales and customer teams, overseeing sales activities to achieve objectives.Key Achievements:• Generating annual revenues of €2.4 million,• Successful upselling of €400,000 in 2016,• Expanding existing customer revenue by €200,000 in 2015,• Increasing total revenue by 33% from 2014 to 2015,• Successfully implementing a 40% price increase,• Negotiating and closing a global framework agreement worth €7 million with a 3-year term.Leadership:• Technical leadership of culturally diversified and globally fragmented teams,• Team player with a participative leadership style.

Neu Isenburg

Sales of in-flight catering management IT systems for controlling airline onboard catering. Establishing and maintaining customer relationships (airlines), analyzing operational requirements, deriving tailored solutions. Conducting presentations and demonstrations of systems. Negotiating and concluding contracts. Analyzing trends and competitors, deriving and refining market strategies. Collaboration with cross-functional teams for product development and customer management.Key Achievements:• Establishment of the "Inflight Management IT Solutions" business segment,• Acquisition of new customers with annual revenue of €500,000,• Development of a market strategy for sustainable growth in the segment.Leadership:• Coaching international sales teams.

Neu Isenburg

International project management for the implementation of an MES software to control catering production in the international operations of LSG Sky Chefs.Key Achievements:• Successful acquisition and management of the LSG USA IT rollout project with 20 locations,• Successful execution of rollouts in Hong Kong, Russia, and the UK,• Leadership and management of a 10-member project team,• Budget management and planning and control of resources,• Project cost calculation.Leadership:• Leadership of international project teams• Planning and allocation of resources

Singapore

Project management for Public Key Infrastructure (PKI) rollout for Siemens in the Asia-Pacific region.Key Achievements• Management and execution of 10 implementation projects in the Asia-Pacific region,• Monitoring of the entire project lifecycle,• Development of an information security awareness campaign.

Dipl.-Ing., Automation Technologies - System Engineering

Mba, Business Administration