Lars Dijkstra Email & Phone Number

Amsterdam Area

Account Manager for Snap's Luxury, Retail & Fashion accounts.

Amsterdam Area

Amsterdam Area

Account manager for all international media agencies who use the Affluent consumer data for campaign planning and strategy. I consult and train agency staff members globally on how to navigate their way around complex consumer datasets and find creative ways for them to leverage insights to best help them execute their campaigns and deliver the best results. I specialise in researching and developing insights for high-value accounts for advertising agencies but also do research for luxury clients who are trying to understand more of their audience and prospective clients.

Amsterdam Area

Building and maintaining strong client relationships with international media clients of the Ipsos Affluent Survey. Overseeing customer account management, including negotiating contracts and agreements to maximize profit.Contribute to the execution of large international media research studies. Interpret, report and analyze study results and create insightful and inspiring content used for sales, marketing and trainings. Develop personalized training modules for media agencies and media owners, which allows our clients to leverage our data in order to achieve their business objectives successfully.

Utrecht Area, Netherlands

Unravel research uses state-of-the-art neuroscientific and biometric research technology (EEG, Eye Tracking, GSR and Emotional Coding) to optimise advertising, packaging, store design and online/mobile usability.Responsibilities include:Concepting and executing neuromarketing research paradigms, leveraging EEG and Eye Tracking technology in order to predict ad effectiveness. Testing and analysing complex brain and eye tracking data. Translating this data into actionable items. Develop campaign reports, providing clients with key insights for ad optimisation and future campaign strategy.

Greater New York City Area

Background: PN Media is a digital media agency founded by two ex UM VP’s. Tailored as service provider for media buying (Search, Social & Programmatic), Insights & analytics and strategy development. Conduct thorough market assessments, identifying emerging trends, competitive landscapes and potential growth opportunities for clients.Integrating and combining various data sources (first and third-party) to deliver data-driven insights to clients. Providing them with strategic and actionable recommendations for business growth. Research and develop paid media media strategies aligned with client objectives and target audiences. Define campaign goals, budgets and KPI’s. Develop media plans and negotiate media rates and placements for optimal reach & engagement. Allocate and manage media budgets across various campaigns. Monitor spending and optimize budget utilization and achieve maximum ROI.Prepare detailed campaign reports highlighting key insights, performance metrics and recommended actions. Accounts: FMCG, Healthcare, E-Commerce

Gent Area, Belgium

Managed programming and promotional efforts centered around sustainability innovation for Ghent University. Recruited 100 volunteers for a service event to plant 5,000 trees in order to raise awareness on climate change and the university’s efforts to reduce CO2 emissions. Partnered with dining halls to execute a sustainability and water conservation awareness campaign by serving exclusively plant-based, vegetarian meals for a month.Managed all content creation for monthly e-newsletter sent to more than 40,000 recipients via several Mailchimp listservs. Reported out on all email campaign performance and executed A/B tests and increased email open rates by 20% over two years.

Master Of Science - Ms, Applied Cogntive Psychology

Bachelor Of Science - Bs, Research And Experimental Psychology, Cum Laude

Activities and Societies: Concentration in cognitive psychology and neuropsychology