CRO & Leadership Team at Pentaleap, engineered by Crealytics, launched Sept. 3, 2024.

CSO & Leadership team for Crealytics. Responsible for the Retail Media and Performance G2M & revenue organization. Developed a world-class, global team in support of EMEA, USA, LATAM, and emerging APAC & Middle East retailer opportunities.

In a pandemic-altered shopping landscape, as brands and retailers look for low-touch and contactless ways of getting products in consumers’ hands, Freeosk, the leading omni-channel shopper engagement platform, is poised for growth. As SVP of retail partnerships, Lars identifies retail opportunities, expands Freeosk’s footprint and drives growth via revenue-sharing and innovation partnerships with the world's largest grocery, drug, dollar, mass merchant and club retailers.

Associate Vice President - Retail Sales. National Associate VP Retail Sales effective January 2017.

Head of sales for shopkick's national retail partnerships, working direct with the C-level of the largest retailers in the United States. Expert in all aspects of retail-focused proximity marketing, mobile platforms and analytics.Ranked by Nielsen as the most widely and often used real-world shopping app, shopkick counts some of the world’s most recognizable brands as partners, including American Eagle Outfitters, Best Buy, JCPenney, Macy's, MasterCard, The Sports Authority, VISA, Procter & Gamble, Mondelez, Revlon, Unilever, Pepsi, Kraft, HP and more. The Redwood City-based company was initially funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn and investor in Facebook.In October 2014, shopkick was acquired by SK Planet, the South Korea-based mobile and commerce leader, and together they are on a mission to build the #1 online-to-offline commerce company in the world.

Vice-President of Sales Midwest :Grew Specific Media from 2 people to the 18 person, top-performing region in the company by way of revenue, key agency and client direct accounts, and retention of existing clients. Developed Specific Media's largest media upfront commitments, especially with the top CPG, Retail and Insurance clients in the Midwest, across pre-roll video and desktop/mobile display, social and branded content distribution to achieve key client metrics.Helped launch and drive business development with key partners such as DoubleClick,Datalogix, Nielsen-Catalina and many others.Represented Specific Media as a speaker on numerous occasions.Worked across all divisions of Interactive Media Holdings (now DBA Viant) including Vindico (video ad serving and analytics) and Myspace (sold and executed the largest Myspace program with Anheuser-Busch post acquisition).Expert in all aspects of digital media advertising and adtech including programmatic, social, mobile, and desktop display, pre-roll video, online analytics, CRM and brand content/programming.

General Manager National Accounts division for marcusevans, the world's largest, private global events company. Successfully managed 22 of the top-producing national key accounts sales executives while also personally managing the firm's largest adtech and media clients. Developed and lead sales for the digital media, adtech & marketing solutions division that hosted C-level-only events, pairing brands and adtech CEO's, ranging in topic and vendor roster from ad serving and rich media solutions to media buying (agencies) and emerging solutions (at the time) such as ad networks, mobile platforms, data management and targeting, and other emerging solutions that we identified in conjunction with our 70-90 brand advertisers. Highest retention percentage for retaining vendor partnerships (90%+ client retention rate).

Nominated by the head of Marquette University's Economics Department to the GTS (Global Technical Services) division Rockwell Automation / Allen-Bradley. Worked as part of Rockwell Automation / Allen-Bradley's HQ staff for global operations and provided consultative and technical services to Fortune 500 brands such as Ford Motor Company, Anheuser-Busch, Mead Paper and others.