Responsible for sale of fresh and frozen whitefish and salmon

Udførte diverse konsulentopgaver primært indenfor fiskeindustrien

Responsible for markets in Europe, US and Middle East.

I was employed as CEO of Jelex Seafood in Hirtshals, a manufacturing company in the salmon industry. The company packs and processes salmon ingredients, and supplies primarily to industrial companies around the world. The company employed around 30 employees, and since my employment, the company was going through a comprehensive turn-around, focusing on new strategy exclusively on internal production. In this connection, a new budget, strategic plan and action plans for future work was… Show more I was employed as CEO of Jelex Seafood in Hirtshals, a manufacturing company in the salmon industry. The company packs and processes salmon ingredients, and supplies primarily to industrial companies around the world. The company employed around 30 employees, and since my employment, the company was going through a comprehensive turn-around, focusing on new strategy exclusively on internal production. In this connection, a new budget, strategic plan and action plans for future work was prepared. The company's finances, including operating liquidity, debtor management, forward-looking investment plans, etc. was meticulously reviewed and the company was adapted accordingly. Specific measures was focus on inventory management, production optimization, and new initiatives in the production of resource releasing of employees. In addition, action plans was made, focusing on promotional efforts in selected markets and segments. Show less

I had the responsibility for the Asian markets, and was selling cheese and butter from our mother company in Germany (dairy producer), and was also trading other dairy products from several producers in Europe. Established a good network and knowledge about the Asian region, and especially China and Korea was approached as the main markets. Established good knowledge and network in other countries in the region as well.

I have since 1. May 2015 and until 30.09.2016, been employed as a Sales Director at Skagerak Salmon A/S in Hirtshals, where I had the overall responsibility for sales and purchase. Skagerak Salmon is one of the largest salmon factories in Denmark. I had customer responsibility for large retail chains in both Europe and Asia, and the development of frozen products to the US and Australia.

Member of management team. Responsible for all retail activities in Denmark for canned, chilled and frozen products with regards to campaigns, promotions and daily sales. Responsible for negotiating contracts with the Danish retail chains, and introducing new products to the market. Additionally I have an external sales team of 11 persons, who takes care of promoting our products in the stores, and is our “extended arm” in the stores.

I held a position as Export Manager for Launis A/S in Aalbaek, Denmark. Launis produces herrings, shrimps and caviar, and is among the 3 largest producers in Denmark on these groups. I had the daily responsibility for our sales to chains and wholesalers in Europe where we are widely represented, and to a lesser extent the rest of the world. I had the responsibility for contracts with chains all over Europe, in both retail and food service areas. I also had responsibility for the daily work of… Show more I held a position as Export Manager for Launis A/S in Aalbaek, Denmark. Launis produces herrings, shrimps and caviar, and is among the 3 largest producers in Denmark on these groups. I had the daily responsibility for our sales to chains and wholesalers in Europe where we are widely represented, and to a lesser extent the rest of the world. I had the responsibility for contracts with chains all over Europe, in both retail and food service areas. I also had responsibility for the daily work of the department regarding orders, shipping and sales promotion. Additionally I had a seller affiliated with the German market, reporting directly to me. I was a member of our management team and reports directly to the CEO. Show less

Held a position as CEO for Saharas A/S and its English subsidiary Saharas Int. Ltd, where I had the daily responsibility for the companys brand Saharas. The brand was coated nuts, sold hot from a dispenser. The sale took place through a network of selected European distributors who took care of the daily contact to sales outlets. I was also involved in moving the production of these dispensers to Turkey. I took care of contractual negotiations with major European distributors and suppliers… Show more Held a position as CEO for Saharas A/S and its English subsidiary Saharas Int. Ltd, where I had the daily responsibility for the companys brand Saharas. The brand was coated nuts, sold hot from a dispenser. The sale took place through a network of selected European distributors who took care of the daily contact to sales outlets. I was also involved in moving the production of these dispensers to Turkey. I took care of contractual negotiations with major European distributors and suppliers, based on an alignment of the concept, with consideration for specific legal elements for each country. Furthermore, I developed a brand manual, which was partly used as a basis for starting up new distributors, and partly to the support of existing ones. The company's brands were also resistant to existing and new markets, and made that the concept was protected in the future. Show less

Held a position as Export Manager at Cimbric A/S, and was responsible for sales of shellfish in brine to the European market both for retail and wholesale customers. I worked on a daily basis with major chains in both genres, primarily through selected distributors and agents. I completed a modernization of the logo and company profile, and was involved in developing new products.