As a content manager, my entire day revolves around, well, content. What kind of content excites our customers' target group? How should it be distributed? And how can it achieve long-term success and not just be a flash in the pan?To do this, in addition to the traditional tools of the copywriter for social media, websites, brochures and use cases, I also make use of various established content management systems and the marketing systems of the desired social… Show more As a content manager, my entire day revolves around, well, content. What kind of content excites our customers' target group? How should it be distributed? And how can it achieve long-term success and not just be a flash in the pan?To do this, in addition to the traditional tools of the copywriter for social media, websites, brochures and use cases, I also make use of various established content management systems and the marketing systems of the desired social networks.In direct consultation with clients, I finally put content to the test, talk about goals to be achieved and which approaches are promising for the future. Show less