Lars M. B. Anthonisen Email & Phone Number

København, Region Hovedstaden, Dk

As the Managing Director for Publicis Groupe, Denmark I'm responsible for setting the vision and direction for the business through the ‘Power of One’ philosophy. With full P&L responsibility my mandate is to drive sustainable growth through a future-faced strategy, to deliver exceptional solutions for our clients and to make Publicis Denmark an amazing place to work!

Miami, Florida, Us

As Aleph's Global Vice President of Marketing I led a team responsible for all commercial B2B marketing and advertising initiatives across the Globe. With a strategic emphasis on increasing brand preference and unlocking incremental revenue, my team was responsible for partner marketing, product and SaaS marketing, SMB marketing, experiential marketing, and other business driving marketing activities.Aleph is a team of digital experts, growing markets around the world.Our solutions make local and global advertising possible, without limits.Our teams are equipped with the local knowledge and global capabilities to get tens of thousands of businesses up and running on digital media and advertising platforms.By connecting advertisers with top digital media platforms, Aleph is shaping the future for businesses big and small. When local markets have access to global digital capabilities, economies rise.The world of global digital advertising is always transforming; we’ve built our offerings to evolve and solve at pace. With our proprietary technologies and support from our fast-moving teams, our partners stay ahead of what’s next.We’re a global tech company powered by local experts.Aleph: Digital advertising for all.

Mountain View, Ca, Us

Head of marketing leading a team responsible for B2B ads marketing, B2C/ consumer marketing and ecosystem initiatives across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka.

Mountain View, Ca, Us

Team lead responsible for B2B marketing strategy, planning and communication to large advertisers and agencies domestically (Singapore, Malaysia) and regionally (SEA/APAC) including South Asia Frontiers (Bangladesh, Pakistan and Sri Lanka).Working closely with PR, sales and product teams + external partners, this cross-functional role involves inspiring and educating digital marketers through thought leadership initiatives and supporting our sales teams with innovative B2B marketing programs.

Mountain View, Ca, Us

Stretch assignment on top of core role.Team lead responsible for strategy, planning and communication of Google’s thought leadership in performance marketing across APAC. This cross-functional role involves inspiring and educating digital marketers across APAC with industry leading market insights and arming the Google salesforce with marketing programs that establish innovative thinking in the industry and deepen engagement with clients.

Mountain View, Ca, Us

Responsible for leading Google's relationship with Lenovo globally delivering world class digital solutions that built brand equity and grow share.Key responsibilities included:■ Building and fostering long term C-Level relationships with global and regional client decision makers, as well as their agency counterparts.■ Responsible for the development and management of global and regional Joint Business Plans across various Google products and services, countries and channels, working in partnership with local Account Executives and regional/global team members.■ Identifying and quantifying opportunities for Lenovo and formulating strategies to capture consumer demand/opportunity. ■ Leading organization and content development for client events.■ Developing scalable and leading edge solutions for Lenovo including creation of global/regional large scale advertising programs.■ Evangelizing and driving digital best practices within the tech industry.Google is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.

Mountain View, Ca, Us

Led Google’s relationship with some of the worlds’ largest Consumer Packaged Goods & Retail advertisers like McDonald’s, Colgate Palmolive, Mondelez, Coca-Cola, PepsiCo and Nestle across Southeast Asia & Asia PacificResponsibilities included:■ Joint Business Planning: Defining strategic Joint Business Plans (JBPs) with key client stakeholders, and program-manage execution across various Google products & services, regions, countries and local teams and channels■ Business development: Developing growth strategies and vertical thought leadership around industry dynamics, client business factors and marketing priorities which Google can help support as part of a joint partnership■ Solutions planning: Developing scalable and leading edge solutions for CPG & Retail clients across Asia in order to optimize ROAS and accelerate business growth, through strategic use of digital marketing technologies■ Internal and external stakeholder management: Leading and developing relationships with key global and regional client and agency stakeholders and driving internal collaboration to unlock “the best of Google”■ Ongoing business cadence: Conducting internal and external business reviews, analyzing data trends and client performance to identify future opportunitiesGoogle is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.

London, Gb

Regional Digital Category & JBP Lead responsible for leading strategic digital media planning for P&G across the APAC region. Main responsibilities included:■ Ensuring innovation and adoption of digital marketing across category teams; ensure that all campaigns and plans incorporate digital■ Act as a key digital strategist/mentor and resource to the Regional Category Teams■ Strategic thought leadership in the area of digital media and marketing to make MediaCom a key contributor to the growth of digital media usage by P&G in Asia Pacific■ Leading the relationships with the digital JBP partners across the region to maximize outcome and value for P&G (Facebook, Google, Yahoo, Microsoft and Twitter) ■ Working with local MediaCom P&G teams across the region to bring to life the regional agreements and points of engagement■ Help lead and nurture the digital team and develop capabilities in them which will enable the team to deliver path-breaking digital innovation and make an invaluable contribution to the P&G’s business■ Work cohesively within Mediacom's P&G team to develop internal digital capabilities, create joint projects and opportunities across the region ■ Acting as a digital mentor and helping manage the growing Regional Digital Team including hiring and day-to-day team management & development activities■ Evolve Mediacom's overall digital service offeringMediaCom is one of the world’s largest media agency networks. Led by Chairman & CEO Stephen Allan, the company has 7,000 employees in 125 offices in 100 countries. Its central coordination hubs are in London, New York, Miami and Singapore.

Copenhagen, Capital Region, Dk

Responsible for building and managing Adform’s marketing team and a key person in realizing Adform’s aggressive growth goals.Key Marketing responsibilities included: ■ Coordinating with PR and creative agencies■ Identifying and building marketing strategies and plans and executing strategic marketing programs■ Organizing and executing events■ Cross-functional coordination across engineering, sales & product teams sales to manage projects effectively and efficiently ■ Developing breakthrough sales materials, client and executive presentations, case studies and other marketing-, PR content ■ Market and competitor analysis■ Attending and representing Adform at events and trade fairsKey Business Development responsibilities included: ■ Identification of new trends, customer segments and potential partners■ Delivering industry thought-leadership■ Product analysis including defining product strategies and positioning■ Preparation of business cases and business plans■ On-going project pipeline management with partners plus motivation and cooperation with the sales department.Furthermore I participated and played a key role in maintaining and strengthening the relationship to key clients.Adform is a global digital media advertising technology company. Based in Copenhagen, Denmark the company operates globally with its primary presence concentrated in the European, UK, US and recently Asian markets.

Stockholm, Se

Manager responsible for leading a team of planners, junior planners, traffickers and trainees + budgeting, business strategy etc. Also in charge of planning, buying and optimization for local and global digital advertising campaigns and other interactive media campaigns.Directly responsible for International clients such as: Bang & Olufsen, Cadbury Stimorol, Statoil, A.P. Møller Maersk, ECCO, KIA, Newell Rubbermaid and Elsparefonden.

New York, Ny, Us

Internal posting as Digital Marketing Manager. Responsible for mentoring and training several teams of planners, buyers and key account managersDirectly responsible for managing pan-regional digital marketing campaigns in APAC, Middle East and Africa for MasterCard and MicrosoftInvolved in handling digital marketing campaigns for several local clients like Allergan, Sony Pictures, Panasonic, UPS and Starwood.The Interpublic Group of Companies, Inc. is a publicly traded advertising company. Its media agencies are bundled under the IPG Mediabrands entity with more than 8,500 marketing communication, media and technology specialists in over 130 countries.

London, Gb

Media planner @ Mediacom & Mediabroker DK. Internet, mobile and other interactive campaigns - planning, negotiation, buying, project management and evaluation for advertising campaigns. Directly responsible for clients such as: Toyota, Forsvaret, SAS, Falck, DONG Energy, MT Højgaard, Carl Bro.MediaCom is one of the world’s largest media agency networks. Led by Chairman & CEO Stephen Allan, the company has 7,000 employees in 125 offices in 100 countries. Its central coordination hubs are in London, New York, Miami and Singapore.

Copenhagen, Capital Region, Dk

Responsible for the day to day Media Agency contact in Scandinavia, Germany and UK (Starcom, GroupM, IUM, Carat etc.) and campaign Trafficking. Furthermore responsible for Marketing activities.Adform provides a seamlessly integrated online marketing platform including state-of-the-art components for media planning, ad serving, web analytics, and reporting.Adform is a global digital media advertising technology company. Based in Copenhagen, Denmark the company operates globally with its primary presence concentrated in the European, UK, US and recently Asian markets.

Hellerup , Copenhagen, Dk

Responsible for external marketing activities including: • Managing & maintaining the company website through CMS• Executing internal and external marketing activities• Coordinating with third party vendors• Creative production and graphical layout• Proofreading and presentation layout• Course material production

The Danish Agricultural Agency

Graduate Diploma In Business Administration (Hd), Informatics And Management Accounting

Mini Mba, Brand Management

Mini-Mba, Marketing

Master-Level, Google Business Academy

Ignite Harvard Management Mentor Leadership Program

Ap Graduate In Marketing Management, Marketing And Economics