Lars M. B. Anthonisen Email and Phone Number
Lars M. B. Anthonisen work email
- Valid
Lars M. B. Anthonisen personal email
- Valid
Agile, data-driven and result-oriented leader with two decades of international experience in the advertising, tech and media industry. My career spans the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations and have provided me with an in-depth understanding of marketing, business development, strategic leadership and people management across cultures and industries. I have a proven track record of driving business impact through innovative commercial marketing initiatives, firmly positioning marketing as a strategic growth driver.β More than two decades of experience with strategic leadership, innovative insights-driven marketing and business development in the tech, advertising and media industry.β Through my career I have worked extensively with all aspects of digital marketing including data-driven programmatic advertising and marketing automation (powered by AI & Machine Learning). β I have led, managed and coached local and virtual teams across multiple regions, countries and time zones obtaining extensive intercultural experience. β I hold a Graduate Diploma in Business Administration (Informatics and Management Accounting) and a AP Graduate in Marketing Management (Marketing and Economics).β B2B marketing, commercial marketing, SaaS marketing, digital marketing, programmatic and data-driven marketing, business development, project management, product marketing, marketing research, website analytics, social media, search marketing (SEM/SEO), social media advertising, creative production, PR.β LinkedIn member # 775,806 ;-)And if you are wondering - the opinions stated and posted on my profile are my own, not those of my company.
Publicis Groupe Danmark
View-
Managing Director (Adm. DirektΓΈr)Publicis Groupe Danmark May 2024 - PresentKΓΈbenhavn, Region Hovedstaden, DkAs the Managing Director for Publicis Groupe, Denmark I'm responsible for setting the vision and direction for the business through the βPower of Oneβ philosophy. With full P&L responsibility my mandate is to drive sustainable growth through a future-faced strategy, to deliver exceptional solutions for our clients and to make Publicis Denmark an amazing place to work!
-
Global Vice President MarketingAleph Group, Inc Feb 2022 - May 2024Miami, Florida, UsAs Aleph's Global Vice President of Marketing I led a team responsible for all commercial B2B marketing and advertising initiatives across the Globe. With a strategic emphasis on increasing brand preference and unlocking incremental revenue, my team was responsible for partner marketing, product and SaaS marketing, SMB marketing, experiential marketing, and other business driving marketing activities.Aleph is a team of digital experts, growing markets around the world.Our solutions make local and global advertising possible, without limits.Our teams are equipped with the local knowledge and global capabilities to get tens of thousands of businesses up and running on digital media and advertising platforms.By connecting advertisers with top digital media platforms, Aleph is shaping the future for businesses big and small. When local markets have access to global digital capabilities, economies rise.The world of global digital advertising is always transforming; weβve built our offerings to evolve and solve at pace. With our proprietary technologies and support from our fast-moving teams, our partners stay ahead of whatβs next.Weβre a global tech company powered by local experts.Aleph: Digital advertising for all. -
Head Of Marketing | Singapore, Malaysia & South Asia FrontiersGoogle Feb 2020 - Feb 2022Mountain View, Ca, UsHead of marketing leading a team responsible for B2B ads marketing, B2C/ consumer marketing and ecosystem initiatives across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. -
Head Of Ads Marketing | Large Customers | Southeast & South AsiaGoogle Sep 2017 - Feb 2020Mountain View, Ca, UsTeam lead responsible for B2B marketing strategy, planning and communication to large advertisers and agencies domestically (Singapore, Malaysia) and regionally (SEA/APAC) including South Asia Frontiers (Bangladesh, Pakistan and Sri Lanka).Working closely with PR, sales and product teams + external partners, this cross-functional role involves inspiring and educating digital marketers through thought leadership initiatives and supporting our sales teams with innovative B2B marketing programs.
-
Head Of Ads Marketing | Performance Ads | Apac (Maternity Cover)Google Aug 2018 - Jan 2019Mountain View, Ca, UsStretch assignment on top of core role.Team lead responsible for strategy, planning and communication of Googleβs thought leadership in performance marketing across APAC. This cross-functional role involves inspiring and educating digital marketers across APAC with industry leading market insights and arming the Google salesforce with marketing programs that establish innovative thinking in the industry and deepen engagement with clients.
-
Global Client Lead | LenovoGoogle Jan 2016 - Sep 2017Mountain View, Ca, UsResponsible for leading Google's relationship with Lenovo globally delivering world class digital solutions that built brand equity and grow share.Key responsibilities included:β Building and fostering long term C-Level relationships with global and regional client decision makers, as well as their agency counterparts.β Responsible for the development and management of global and regional Joint Business Plans across various Google products and services, countries and channels, working in partnership with local Account Executives and regional/global team members.β Identifying and quantifying opportunities for Lenovo and formulating strategies to capture consumer demand/opportunity. β Leading organization and content development for client events.β Developing scalable and leading edge solutions for Lenovo including creation of global/regional large scale advertising programs.β Evangelizing and driving digital best practices within the tech industry.Google is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.
-
Regional Business Lead - Cpg | ApacGoogle Apr 2014 - Dec 2015Mountain View, Ca, UsLed Googleβs relationship with some of the worldsβ largest Consumer Packaged Goods & Retail advertisers like McDonaldβs, Colgate Palmolive, Mondelez, Coca-Cola, PepsiCo and Nestle across Southeast Asia & Asia PacificResponsibilities included:β Joint Business Planning: Defining strategic Joint Business Plans (JBPs) with key client stakeholders, and program-manage execution across various Google products & services, regions, countries and local teams and channelsβ Business development: Developing growth strategies and vertical thought leadership around industry dynamics, client business factors and marketing priorities which Google can help support as part of a joint partnershipβ Solutions planning: Developing scalable and leading edge solutions for CPG & Retail clients across Asia in order to optimize ROAS and accelerate business growth, through strategic use of digital marketing technologiesβ Internal and external stakeholder management: Leading and developing relationships with key global and regional client and agency stakeholders and driving internal collaboration to unlock βthe best of Googleββ Ongoing business cadence: Conducting internal and external business reviews, analyzing data trends and client performance to identify future opportunitiesGoogle is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.
-
Regional Director | ApacMediacom Singapore Jun 2011 - Apr 2014London, GbRegional Digital Category & JBP Lead responsible for leading strategic digital media planning for P&G across the APAC region. Main responsibilities included:β Ensuring innovation and adoption of digital marketing across category teams; ensure that all campaigns and plans incorporate digitalβ Act as a key digital strategist/mentor and resource to the Regional Category Teamsβ Strategic thought leadership in the area of digital media and marketing to make MediaCom a key contributor to the growth of digital media usage by P&G in Asia Pacificβ Leading the relationships with the digital JBP partners across the region to maximize outcome and value for P&G (Facebook, Google, Yahoo, Microsoft and Twitter) β Working with local MediaCom P&G teams across the region to bring to life the regional agreements and points of engagementβ Help lead and nurture the digital team and develop capabilities in them which will enable the team to deliver path-breaking digital innovation and make an invaluable contribution to the P&Gβs businessβ Work cohesively within Mediacom's P&G team to develop internal digital capabilities, create joint projects and opportunities across the region β Acting as a digital mentor and helping manage the growing Regional Digital Team including hiring and day-to-day team management & development activitiesβ Evolve Mediacom's overall digital service offeringMediaCom is one of the worldβs largest media agency networks. Led by Chairman & CEO Stephen Allan, the company has 7,000 employees in 125 offices in 100 countries. Its central coordination hubs are in London, New York, Miami and Singapore. -
Cmo - Chief Marketing OfficerAdform Mar 2010 - Jun 2011Copenhagen, Capital Region, DkResponsible for building and managing Adformβs marketing team and a key person in realizing Adformβs aggressive growth goals.Key Marketing responsibilities included: β Coordinating with PR and creative agenciesβ Identifying and building marketing strategies and plans and executing strategic marketing programsβ Organizing and executing eventsβ Cross-functional coordination across engineering, sales & product teams sales to manage projects effectively and efficiently β Developing breakthrough sales materials, client and executive presentations, case studies and other marketing-, PR content β Market and competitor analysisβ Attending and representing Adform at events and trade fairsKey Business Development responsibilities included: β Identification of new trends, customer segments and potential partnersβ Delivering industry thought-leadershipβ Product analysis including defining product strategies and positioningβ Preparation of business cases and business plansβ On-going project pipeline management with partners plus motivation and cooperation with the sales department.Furthermore I participated and played a key role in maintaining and strengthening the relationship to key clients.Adform is a global digital media advertising technology company. Based in Copenhagen, Denmark the company operates globally with its primary presence concentrated in the European, UK, US and recently Asian markets. -
Digital Marketing ManagerInitiative Universal Media Mar 2007 - Mar 2010Stockholm, SeManager responsible for leading a team of planners, junior planners, traffickers and trainees + budgeting, business strategy etc. Also in charge of planning, buying and optimization for local and global digital advertising campaigns and other interactive media campaigns.Directly responsible for International clients such as: Bang & Olufsen, Cadbury Stimorol, Statoil, A.P. MΓΈller Maersk, ECCO, KIA, Newell Rubbermaid and Elsparefonden. -
Digital Marketing Manager (Internal Posting)Universal Mccann & Initiative (Mediabrands) Singapore Feb 2009 - Sep 2009New York, Ny, UsInternal posting as Digital Marketing Manager. Responsible for mentoring and training several teams of planners, buyers and key account managersDirectly responsible for managing pan-regional digital marketing campaigns in APAC, Middle East and Africa for MasterCard and MicrosoftInvolved in handling digital marketing campaigns for several local clients like Allergan, Sony Pictures, Panasonic, UPS and Starwood.The Interpublic Group of Companies, Inc. is a publicly traded advertising company. Its media agencies are bundled under the IPG Mediabrands entity with more than 8,500 marketing communication, media and technology specialists in over 130 countries. -
Digital Marketing/Interactive PlannerMediacom & Mediabroker Mar 2006 - Mar 2007London, GbMedia planner @ Mediacom & Mediabroker DK. Internet, mobile and other interactive campaigns - planning, negotiation, buying, project management and evaluation for advertising campaigns. Directly responsible for clients such as: Toyota, Forsvaret, SAS, Falck, DONG Energy, MT HΓΈjgaard, Carl Bro.MediaCom is one of the worldβs largest media agency networks. Led by Chairman & CEO Stephen Allan, the company has 7,000 employees in 125 offices in 100 countries. Its central coordination hubs are in London, New York, Miami and Singapore.
-
Marketing Assistant & Online Campaign CoordinatorAdform Feb 2005 - Mar 2006Copenhagen, Capital Region, DkResponsible for the day to day Media Agency contact in Scandinavia, Germany and UK (Starcom, GroupM, IUM, Carat etc.) and campaign Trafficking. Furthermore responsible for Marketing activities.Adform provides a seamlessly integrated online marketing platform including state-of-the-art components for media planning, ad serving, web analytics, and reporting.Adform is a global digital media advertising technology company. Based in Copenhagen, Denmark the company operates globally with its primary presence concentrated in the European, UK, US and recently Asian markets.
-
Marketing AssistantImplement A/S Nov 2000 - Nov 2004Hellerup , Copenhagen, DkResponsible for external marketing activities including: β’ Managing & maintaining the company website through CMSβ’ Executing internal and external marketing activitiesβ’ Coordinating with third party vendorsβ’ Creative production and graphical layoutβ’ Proofreading and presentation layoutβ’ Course material production -
CaseworkerDirektoratet For FΓΈdevareerhverv May 2000 - Nov 2000The Danish Agricultural Agency
Lars M. B. Anthonisen Skills
Lars M. B. Anthonisen Education Details
-
Copenhagen Business SchoolInformatics And Management Accounting -
Marketing Week Mini Mba With Mark RitsonBrand Management
-
Marketing Week Mini Mba With Mark RitsonMarketing
-
Duke University - The Fuqua School Of BusinessGoogle Business Academy
-
Harvard Business SchoolIgnite Harvard Management Mentor Leadership Program
-
Business Academy Copenhagen NorthMarketing And Economics
Frequently Asked Questions about Lars M. B. Anthonisen
What company does Lars M. B. Anthonisen work for?
Lars M. B. Anthonisen works for Publicis Groupe Danmark
What is Lars M. B. Anthonisen's role at the current company?
Lars M. B. Anthonisen's current role is Managing Director | International Business Leader π | Driving Business Growth through International Expertise π| Passionate about Tech, Media & Data-Driven Marketing π.
What is Lars M. B. Anthonisen's email address?
Lars M. B. Anthonisen's email address is la****@****gle.com
What schools did Lars M. B. Anthonisen attend?
Lars M. B. Anthonisen attended Copenhagen Business School, Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, Duke University - The Fuqua School Of Business, Harvard Business School, Business Academy Copenhagen North.
What are some of Lars M. B. Anthonisen's interests?
Lars M. B. Anthonisen has interest in Criteo, Yahoo, Mailchimp, Children, Web Analytics, Environment, Procter And Gamble, Science And Technology, Internet Advertising, Addthis.
What skills is Lars M. B. Anthonisen known for?
Lars M. B. Anthonisen has skills like Digital Marketing, Digital Strategy, Online Advertising, Online Marketing, Digital Media, Sem, Advertising, Media Planning, Marketing Strategy, Web Analytics, Mobile Marketing, Media Buying.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records Γ $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial