I focus on digital transformation, sustainability, and infrastructure projects, providing strategic support across sectors, and working with larger organizations on smart infrastructure and digital strategy initiatives. At Tungsten, we address business challenges with strategic design and creative technology, delivering practical solutions that drive growth and innovation."

At ViaEuropa, I developed communication strategies for smart infrastructure and energy communities, working closely with R&D to ensure user-focused solutions. ViaEuropa is a leader in service exchange with operations across multiple countries.

As an advisor to Moby Mart, I contributed to developing the world’s first autonomous mobile retail solution, utilizing self-driving and solar technology to create a staff-free, mobile store concept.

As part of the founding team, I oversaw strategy and creative direction, driving business growth through service innovation and talent acquisition. With a team of 80+ professionals across Strategy, Digital, PR, Content, and Motion, FEW focused on creating communications that resonated deeply, engaging audiences and strengthening brands for clients at global, Nordic, and regional levels.

As a senior advisor in digital public relations at Mannov, I helped clients build their online presence through tailored digital strategies. My role focused on long-term client relationships with transparency and trust.

I co-founded First Flight as a digital agency, building a team and developing digital strategies and customer experiences for clients.First Flight was a pioneering creative Digital Communication Agency that specialized in developing bespoke digital solutions to help clients navigate the transition from traditional to fully digital marketing. The agency prided itself on its expertise in all aspects of digital development, from the ground up.

At Framfab, I worked on early customer journey frameworks for clients like Volvo and IKEA, setting digital standards before they were widely recognized.In its heyday, Framfab was considered one of the most innovative and successful digital agencies in Europe. The company was founded in Lund, Sweden in 1995, at the dawn of the internet age, and quickly established a reputation for delivering cutting-edge web development, e-commerce, and digital marketing services to clients across the continent. With a focus on creativity, innovation, and customer satisfaction, Framfab became a go-to agency for major brands and businesses seeking to establish a strong online presence and drive growth in the digital space. The company worked with clients such as Ericsson, Nike, IKEA, and Volvo, among others, and was known for its talented team of designers, developers, and digital strategists who were passionate about pushing the boundaries of what was possible. Overall, Framfab’s legacy in the digital agency space is one of innovation, creativity, and excellence.