EVP Zenitel Group and Business Unit Safety and Security at Zenitel. With every Zenitel product and solution we develop, we apply our vision to be the world-leading provider of intelligent critical-communication solutions. Our focus is developing products and solutions that keep people safe, by enabling everyone to hear, be heard and be understood - every time and everywhere. From our position as a technology leader and the expert in audio, we continually work to be the most professional, competent innovative and trustworthy for security and safety applications across our markets, always going the extra mile to develop ourselves and our partners to meet and exceed the end customers’ needs.

www.najad.se and www.arcona.se

Commercial responsibility for all Hedson subsidiaries globally. Sales, marketing, concept and business development and M&A.

The Core Company TNS are strategic brand and innovation consultants with a mission to engineer value for our clients through their brands, and to be valued by our clients for doing so.With the strategic rigor of a management consulting firm, we have helped our clients to build some of the most valuable brands in the world. The toolbox for brand and portfolio strategy, brand activation and conceptual innovation are well established and validated. The Core Company was established in 1995 and we are a brand and management consulting company within the TNS Group, one of the world's largest marketing research institutes, listed on the London Stock Exchange.

Responsible for the global sales organization at Axis Communications AB, responsible for all global partners, business development, sales to global customers, global sales processes (approx. 20 direct reports plus leading the 9 Axis regional business development and global partner organisations) and driving global standards for sustainability in the business.

Responsible for all Axis subsidiaries within region in Europe, Middle East, Africa and South Americaincluding subsidiaries in 10 countries from Moscow to Johannesburg with approx 150 employees. Full responsibility of profit &loss and a budget with a growth target of two-digit growth annually. Major achievement has been to grow the region according to high expectations throughout the years, increasing share of market and brand awareness on a global and highly competitive market, implement structure, tools and processes in a fast growing environment to achieve alignment, efficiency and a highly motivated organization.

Global responsibility for the ASSA ABLOY ES brands. Marketing department including overall external and internal communication and product managers for all business areas. Managing 10 people in central team and marketing coordinators in all subsidiaries globally.Major achievements where to build a professional marketing team, implement tools and processes in all subsidiaries for efficient business and marketing strategy development and steering. Increased brand knowledge and preference internally and externally.Sales Director for South Europe- Spain, France, Italy and Portugal Responsible for the South European business and the European industry segment organization focusing on two major business segments – retail and healthcare. Responsible for 4 key account directors in Europe and 190 employees in local countries.Part of ASSA ABLOY Entrance Systems management team and central ASSA ABLOY steering groups.Major achievements – over achieving growth expectations in region and successful change management in two major European subsidiaries – France and Italy.

Management/ Strategic brand consultant with customers like Daimler Chrysler, Kosta Boda Orrefors, Arla Foods, Cerealia Foods, Campbell Soup Company, Scan Foods, Danske Bank, Sanitec Group, Orkla Foods, Aegis Media etc. Strategic development of company and brands, consolidation of brands and product portfolio, acquisition guidelines, development of management groups (education) and creating structures and guidelines for efficient brand management. Coaching marketing departments and management teams in brand management, implementing tools and processes for improved efficiency and creativity.Guest lecturer at EFL Executive MBA education in Lund focusing on brand strategy and architecture, brand / portfolio management and consolidation and international marketing. (representing The Core Company) Toolbox, workshops and real cases.

Part of the management team and responsible for the marketing department with approximately 30 marketing people – mainly in Sweden but also UK and BeNeLux.Developed business-, brand and communication plans, tools and processes, lead company and brand strategy projects, innovation, product development initiatives and product launches, marketing and communications planning and execution. Marketing budget responsibility approx 150 million SEK in 2001.Developed and executed competence development for all managers in both Scan Foods and Arla Foods organizations together with Human Resource at Scan Foods and Arla Foods during 2000 and 2001.Major achievement was to build a competitive marketing and product development organization and reposition a diluted brand to a modern and competitive food brand on the Swedish market, regaining market share and sales development year by year. Implemented structure, tools and processes in a highly competitive environment to achieve alignment, efficiency and a motivated organization.

Different roles in consumer marketing department: Assistant Product Manager Marabou Mjölkchoklad, Product Manager (several brands), Product Group Manager and Marketing Manager Strategic development projects in all product categories – confectionary, food and coffee. Swedish and Nordic responsibility and a global coordination on development projects. Strategic development role included innovation and product development projects based on concepts and brands in cooperation with other suppliers such as Arla Foods and Unilever/GB Glace. Brand extension i.e. building a brand in a new category to expand the business opportunity. Example is the chocolate brand Daim, which was extended to becoming a brand in the ice cream and frozen cookies categories.