With a solid background in General Management and Sales Management spanning multiple industries including Healthcare, IT, and Retail, I bring a wealth of experience to the table. My career is characterized by a proven track record of driving growth, spearheading business development initiatives, and forging strategic partnerships that propel organizations forward.I excel in navigating complex landscapes and have a knack for driving change and implementing effective go-to-market strategies. Drawing from many years of international business and management experience, I possess a versatile skill set that includes:*General Management: Overseeing diverse teams and ensuring organizational success.*Sales Management: Leading sales teams to exceed targets and drive revenue growth.*People Management: Fostering a positive work environment and nurturing talent.*Building Customer Relationships: Cultivating long-term partnerships built on trust and mutual value.*Business Development: Identifying opportunities and executing strategies to expand market presence.*Turnaround: Implementing transformative initiatives to revitalize underperforming operations.*Structured, Analytical, and Data-Driven Approach: Leveraging data to inform decision-making and drive results.*Startups: Guiding startups through the critical stages of growth and expansion.*Digitalization: Driving the adoption of digital solutions to enhance efficiency and competitiveness.*Strategy: Developing and executing strategic plans to achieve organizational objectives.
-
Chief Executive OfficerDiætisthuset Apr 2023 - PresentRoskilde, Zealand, DkCompany Profile:*Denmark´s foremost and largest chain of private clinics specializing in weight loss, eating disorders, IBS and weight loss medicine among other areas.Responsibility:*General management of 30+ people. *Managing Team leaders and employees within Sales, Marketing, Finance, Business development in the Head office plus Clinical dietitians in all the Clinics throughout Denmark.*Full P&L responsibleAchievements:*I have spearheaded a significant turnaround initiative for the company, implementing a new strategic direction, introducing innovative products and services, and forging strategic partnerships to enhance business operations. *Initiated the digitization process within the company.*Implemented improved control mechanisms to streamline operations and ensure efficient management practices.*I successfully forged strategic partnerships and collaborations with esteemed Partners and several prominent health insurance companies. -
Global Sales DirectorDnalysis Biotechnoloy & Nordic Laboratories Oct 2019 - Apr 2023Company Profile:*Group of Healthcare and Health tech companies. *Own laboratories in South Africa and Helsinki developing and reporting on Nutrigenomics, Pharmacogenomics, Ancestry and Risk Screening.*Global distributor of Laboratory tests from the biggest laboratories in the US to practitioners and private hospitals. *Global distributor of supplements.*Own Functional medicine clinics throughout Europe.*Partner support and education of doctors and practitioners in functional tests and DNA.Responsibility:*General management of 50+ people within Sales, Marketing, Customer support and Education.*Managed global sales operations across more than 90 countries, overseeing sales teams in over 20 countries.*Managed global education- and support team.*Managed global marketing team. Achievements:*Successfully attained company objectives by enhancing the sales organization and developing tailored value propositions and strategies for diverse markets and target demographics. *Fostered growth through strategic partnerships via partner programs and identification of new partner segments. *Established a new global partner support team to facilitate partnership success. *Expanded team headcount by 25% and achieved an impressive year-on-year revenue growth of over 30% across the organization. *Strengthened organizational structure by optimizing communication and information flow between various companies and departments within the group. *Implemented a comprehensive CRM system throughout the organization to streamline processes and enhance efficiency.*Started collaborating with IT solution providers to integrate our digital Health Platform (SaaS) and services with their eHealth apps and platforms.
-
Nordic Sales DirectorOki Europe Ltd Oct 2015 - Sep 2019Surrey, GbCompany Profile:*Global technology company, present in 120 countries with more than 18 thousand employees.*OKI Europe focus on innovative print technologies for businesses.Responsibility:*Nordic Sales Management*Nordic responsible for Direct sales, Partner sales, Tele sales and distribution sales.*Managing 4 middle managers and 30 sales reps. in all 4 Countries. *Member of the management team for UK, Ireland, and Nordic.*Responsible for sales strategy and business development in the region.*Budget responsable for dkk. 400 Mio (€54 millions)Achievements:*Led the comprehensive restructuring of the Nordic organization, initiating a transformative paradigm shift. *Transitioned the sales approach from transactional to consultative by establishing a direct sales organization. *Strategically implemented three distinct sales departments across all four countries, each with unique go-to-market strategies. *Introduced a revamped partner strategy alongside key performance indicators (KPIs) to measure productivity and optimize resource and marketing budget allocation. *Consistently achieved or surpassed targets every financial year. -
Country ManagerOki Jan 2008 - Oct 2015Irving, Tx, UsResponsibility:*General management of 25 people. *Member of the Nordic Management team.*Managing Team leaders and employees within Sales, Marketing, Finance and Service & support.*Full P&L responsible.*Budget responsable for dkk. 100 Mio (€14 millions)Achievements:*OKI Denmark achieved the best result against budget in the Nordic countries during the period.*Developed OKI Nordic MPS (Managed Print Service) concept.*Developed OKI's “Retail concept”. Now known as OKI's IVP (Industry Vertical Print) solution in our Global Strategy.*Reached or overachieved target every financial year.*Transformed the sales engagement from being a “Box mover” to Solution selling. market share grew by 31% in a declining market. -
Sales ManagerOki Jan 2006 - Dec 2007Irving, Tx, UsResponsibility:*Sales management of 10 sales reps. focusing on B2B Partner sales.*Member of the Nordic Sales Management team. Achievements:*Reached or overachieved target every financial year. -
International Channel Sales Manager - Nordic & BalticNcr Feb 2005 - Feb 2006Atlanta, Georgia, UsCompany Profile:*Part of NCR Corporation with a yearly turnover of more than $ 5.0 Billion US Dollars.*Represented in more than 100 Countries worldwide.*More than 25.000 employees.*NCR Retail is focusing 100% on the Business-to-Business market, selling Retail solutions/Point Of Sale solutions to the Retail sector.Responsibility:*Overall international responsible for Partner sales and Partner development in Denmark, Norway, Sweden, Finland, Iceland, Estonia, Latvia, and Lithuania.*Responsible for major international direct accounts.*Develop marketing plans, plans of action, budgets and forecasts in collaboration with our Partners, assist at seminars and presentations towards end users.Achievements:*Won contract with IKI, which included 1200 Complete IT solutions for their 250 stores in the Baltics.*Overachieved the sales target for the whole region. -
Country ManagerSymtech Nordic - Start Up Feb 2002 - Feb 2005Company Profile:*Startup.*SymTech Nordic was focusing 100% on the Business-to-Business market, distributing IT Hardware for the Retail sector, Health sector and for general industry.Responsibility:*Startup.*General management*Full P&L responsibleAchievements:*Established SymTech Nordic Denmark from inception, overseeing all aspects of company establishment including recruitment, supplier negotiations, crafting "Go to Market" and marketing strategies, and forging partnerships with IT resellers. *Successfully onboarded over 100 partners within the inaugural year. *SymTech Nordic was successfully sold to Ingram Micro in 2006.
-
Sales ManagerActe A/S Aug 2000 - Feb 2002Broendby, Dk, DkCompany Profile:*ACTE Systems was a Nordic IT distributor selling POS equipment, data capture hardware and Wi-Fi infrastructure to system integrators and VAR’s within Retail, Healthcare and general industry.*Was part of Swidish Lagercrantz Group AB with a yearly turnover of more than DKK 1.9 billion and represented in 7 countries within the EU.*More than 700 employees.Responsibility:*Sales Management of the Point of Information division (POI)Achievements:*Start up of the POI sales division.*In 2002 the POI department had the biggest turnover with in ACTE Systems A/S.
Lars Petersen Education Details
-
Copenhagen Business SchoolHd-A (Graduate Diploma In Business Administration & Diploma In Economics – Marketing Management)
Frequently Asked Questions about Lars Petersen
What company does Lars Petersen work for?
Lars Petersen works for Diætisthuset
What is Lars Petersen's role at the current company?
Lars Petersen's current role is CEO.
What schools did Lars Petersen attend?
Lars Petersen attended Copenhagen Business School.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial