Lars Petersen Email & Phone Number

Copenhagen, Dk

Roskilde, Zealand, Dk

Company Profile:*Denmark´s foremost and largest chain of private clinics specializing in weight loss, eating disorders, IBS and weight loss medicine among other areas.Responsibility:*General management of 30+ people. *Managing Team leaders and employees within Sales, Marketing, Finance, Business development in the Head office plus Clinical dietitians in all the Clinics throughout Denmark.*Full P&L responsibleAchievements:*I have spearheaded a significant turnaround initiative for the company, implementing a new strategic direction, introducing innovative products and services, and forging strategic partnerships to enhance business operations. *Initiated the digitization process within the company.*Implemented improved control mechanisms to streamline operations and ensure efficient management practices.*I successfully forged strategic partnerships and collaborations with esteemed Partners and several prominent health insurance companies.

Company Profile:*Group of Healthcare and Health tech companies. *Own laboratories in South Africa and Helsinki developing and reporting on Nutrigenomics, Pharmacogenomics, Ancestry and Risk Screening.*Global distributor of Laboratory tests from the biggest laboratories in the US to practitioners and private hospitals. *Global distributor of supplements.*Own Functional medicine clinics throughout Europe.*Partner support and education of doctors and practitioners in functional tests and DNA.Responsibility:*General management of 50+ people within Sales, Marketing, Customer support and Education.*Managed global sales operations across more than 90 countries, overseeing sales teams in over 20 countries.*Managed global education- and support team.*Managed global marketing team. Achievements:*Successfully attained company objectives by enhancing the sales organization and developing tailored value propositions and strategies for diverse markets and target demographics. *Fostered growth through strategic partnerships via partner programs and identification of new partner segments. *Established a new global partner support team to facilitate partnership success. *Expanded team headcount by 25% and achieved an impressive year-on-year revenue growth of over 30% across the organization. *Strengthened organizational structure by optimizing communication and information flow between various companies and departments within the group. *Implemented a comprehensive CRM system throughout the organization to streamline processes and enhance efficiency.*Started collaborating with IT solution providers to integrate our digital Health Platform (SaaS) and services with their eHealth apps and platforms.

Surrey, Gb

Company Profile:*Global technology company, present in 120 countries with more than 18 thousand employees.*OKI Europe focus on innovative print technologies for businesses.Responsibility:*Nordic Sales Management*Nordic responsible for Direct sales, Partner sales, Tele sales and distribution sales.*Managing 4 middle managers and 30 sales reps. in all 4 Countries. *Member of the management team for UK, Ireland, and Nordic.*Responsible for sales strategy and business development in the region.*Budget responsable for dkk. 400 Mio (€54 millions)Achievements:*Led the comprehensive restructuring of the Nordic organization, initiating a transformative paradigm shift. *Transitioned the sales approach from transactional to consultative by establishing a direct sales organization. *Strategically implemented three distinct sales departments across all four countries, each with unique go-to-market strategies. *Introduced a revamped partner strategy alongside key performance indicators (KPIs) to measure productivity and optimize resource and marketing budget allocation. *Consistently achieved or surpassed targets every financial year.

Irving, Tx, Us

Responsibility:*General management of 25 people. *Member of the Nordic Management team.*Managing Team leaders and employees within Sales, Marketing, Finance and Service & support.*Full P&L responsible.*Budget responsable for dkk. 100 Mio (€14 millions)Achievements:*OKI Denmark achieved the best result against budget in the Nordic countries during the period.*Developed OKI Nordic MPS (Managed Print Service) concept.*Developed OKI's “Retail concept”. Now known as OKI's IVP (Industry Vertical Print) solution in our Global Strategy.*Reached or overachieved target every financial year.*Transformed the sales engagement from being a “Box mover” to Solution selling. market share grew by 31% in a declining market.

Irving, Tx, Us

Responsibility:*Sales management of 10 sales reps. focusing on B2B Partner sales.*Member of the Nordic Sales Management team. Achievements:*Reached or overachieved target every financial year.

Atlanta, Georgia, Us

Company Profile:*Part of NCR Corporation with a yearly turnover of more than $ 5.0 Billion US Dollars.*Represented in more than 100 Countries worldwide.*More than 25.000 employees.*NCR Retail is focusing 100% on the Business-to-Business market, selling Retail solutions/Point Of Sale solutions to the Retail sector.Responsibility:*Overall international responsible for Partner sales and Partner development in Denmark, Norway, Sweden, Finland, Iceland, Estonia, Latvia, and Lithuania.*Responsible for major international direct accounts.*Develop marketing plans, plans of action, budgets and forecasts in collaboration with our Partners, assist at seminars and presentations towards end users.Achievements:*Won contract with IKI, which included 1200 Complete IT solutions for their 250 stores in the Baltics.*Overachieved the sales target for the whole region.

Company Profile:*Startup.*SymTech Nordic was focusing 100% on the Business-to-Business market, distributing IT Hardware for the Retail sector, Health sector and for general industry.Responsibility:*Startup.*General management*Full P&L responsibleAchievements:*Established SymTech Nordic Denmark from inception, overseeing all aspects of company establishment including recruitment, supplier negotiations, crafting "Go to Market" and marketing strategies, and forging partnerships with IT resellers. *Successfully onboarded over 100 partners within the inaugural year. *SymTech Nordic was successfully sold to Ingram Micro in 2006.

Broendby, Dk, Dk

Company Profile:*ACTE Systems was a Nordic IT distributor selling POS equipment, data capture hardware and Wi-Fi infrastructure to system integrators and VAR’s within Retail, Healthcare and general industry.*Was part of Swidish Lagercrantz Group AB with a yearly turnover of more than DKK 1.9 billion and represented in 7 countries within the EU.*More than 700 employees.Responsibility:*Sales Management of the Point of Information division (POI)Achievements:*Start up of the POI sales division.*In 2002 the POI department had the biggest turnover with in ACTE Systems A/S.