Lars Pursche Email & Phone Number

Estepona, AL, ES

Spain

Qesm Safaga, Al Bahr AL Ahmar, Egypt

• Effective re-engineering of the hotel after 8 years of underperformance by distinct market awareness; significant increase of profitability at an aging product (20 years).
• Successful and efficient Crisis Management during Coronavirus pandemic with exceeding KPI’s in market share, revenue, quality and people management.
• ARI: Growth from 140.9 2016 to 191.5 in 2021 = 35.9% change.
• RGI: Growth from 88.5 2016 to 169.1 in 2021 = 91% change.
• GOP: Increase YOY 105% 2017, 159% 2018, 17.1% 2019. Year 2021 closed with 99.2% above budget: 3rd best business year since hotel opening, 2018 (I) und 2019 (II).
• CQI: Growth from 101% 2016 ACT to 107.4% YTD.

Huizhou, Guangdong Province, China

• Positioned the hotel as a leading destination in the leisure segment in nearby major cities (Shenzhen, Guangzhou, Hong Kong) by strategic advertisement (on/ offline).
• Introduced a multi-pillar sales strategy to ensure profitability and success of the hotel after the loss of a main client (40% of total revenue) and with the risk of bankruptcy.
• Increased GOP by 6.6% in 2015 and 9.4% in 2016.
• Increased employee satisfaction from 90% in 2015 to 94% in 2016.
• Doubled the wedding business (key segment in China) to 200+ weddings a year, by taking over an existing restaurant with 2 ballrooms and 22 PDRs, resulting in 100K more wedding guests and an increase in topline by.

Yixing, Jiangsu Province, China

• Full responsibility for the hotel in close cooperation with the General Manager (present twice a week) including operations and strategic goals.
• Independently prepared the annual budget and its presentation.
• GOP increase of 14.6% in 2014.
• Achieved the highest ADR during 2014 Golden Week (holidays) since the hotel opening due to comprehensive market observation.
• Market Leader in terms of quality and wedding business (150+ weddings yearly).

Munich Area, Germany

• Assumed responsibility for the departments Sales & Marketing, Convention Sales, PR, and Reservations with 20 team members.
• Developed and refined revenue opportunities after evaluating the market situation, achieved an increase of almost 30% within the Airline segment in 2012, resulting in a higher RevPAR.
• Re-acquisitioned layover flight business with 15K overnight stays per year.
• Developed and maintained of customer relationships with important major customers i.e. AUDI or the Thai Royal Family.

Munich Area, Germany

Berlin Area, Germany

Different locations: Berlin, Düsseldorf and Bremen as Pre-Opening

Berlin Area, Germany

Frankfurt, Germany

Santa Clara, CA, USA

Zürich Area, Switzerland

Master Of Business Administration (Mba), Business Administration And Management, General

Certified As Hotel Specialist "Hotelfachmann" By The German Chamber Of Industry & Commerce (Ihk), Hotel Operations And Management, Hotelfachmann

Activities and Societies: Apprenticeship in the dual system visiting vocational school every 4 weeks for 2 weeks at a time Cross Training.

Secondary Education