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Overall responsible for all commercial business in Denmark, Iceland, and the Faroe Islands. Revenue in 2022: 183 million DKK. Diversey's preferred markets are the service sector, the industrial sector, and the general private B2B market.I develop, lead, and execute Diversey's strategy in collaboration with the leadership team in Denmark, reporting to Diversey's Nordic director. Additionally, I identify and execute growth opportunities in existing and new markets, ensuring that Diversey offers the best solutions in the industry. Over the past 6 years, I have built a sales organization that has achieved significant results and can execute the strategy in the future and continue the growth journey.Responsibilities and main tasks:• Leadership and development of 17 employees, including support staff, salespeople, KAM, and sales managers.• Developed and executed a new "route to market" from direct sales channels to partner sales.• Selection of focus products and associated marketing campaigns.• Planning and execution of the TASKI1000 project in 2021-2022 (achieving 30% growth).• Development and implementation of Salesforce CRM in terms of customer focus, KPIs, frequency visits, and canvassing.• Building a pipeline and executing on existing and new customers.• Weekly online sales meetings where sales figures, ideas, collaboration, and community are fostered.• Contributing to the strategic and commercial development in Denmark through investment projects.Selected achievements (documented):• 22% growth from 2020-2022 (3% in 2020, 6% in 2021, 13% in 2022).• Increased our partner sales by 18% in 2021 and 25% in 2022.• 30% growth in TASKI sales across all customer segments.Diversey is a global market leader in technical solutions, dosing systems, and machinery for the B2B market in chemicals and hygiene.Skills: Change management, Value-based sales, Solution selling, Growth in new markets, Leadership, Strategy, Business development

Full P&L responsibility for a sales team of 10 sales consultants. Responsible for recruitment, budgets, and development of product knowledge within the sales team through application, R&D, and marketing. District planning, strategy development, and daily management of consultants. Additionally, responsible for training plans in collaboration with internal and external partners, primarily focusing on value-based sales and solution selling.Responsibilities and main tasks:• Pipeline management in the districts and follow-up. Coaching and guidance regarding the right focus on customers/segments and solutions in the districts.• Customer focus in the districts regarding contracts, key account customers, SLA, and upselling opportunities through focus products, etc.• One-on-one sessions and joint visits for the development and competency enhancement of consultants. Well-being and motivational discussions, as well as guidance on understanding the concept, their role, and strategy.• KPI management according to strategy and budgets using CRM systems and clear concepts/expectations for new vs. existing customer visits and wins.• Development and implementation of the "My Best Friend at Work" project, aimed at strengthening collaboration among colleagues, increasing well-being, knowledge sharing, and individual employee development. Resulting in an increase from 2.8 to 4.8 in Gallup engagement survey.Selected achievements:• Optimized sales to existing customers by 15% in the districts using CRM system data.• Increased visit frequency to new customers by 50% through CRM.• Implemented KPI goals in all districts, resulting in 12% growth.• Achieved 40% growth in customer visits in the districts (on average).Diversey is a global market leader in technical solutions, dosing systems, and machinery for the B2B market in chemicals and hygiene.Skills: Coaching and mentoring, Leadership, Sales management, Customer retention, Canvas, CRM

Responsible for startup and development of the Nordic markets in Norway, Sweden, and Finland from scratch. Responsible for partner strategy, product development, as well as the creation and execution of the growth strategy for the Nordic region. Responsible for top-50 Nordic Key Accounts and Nordic RFP/tenders. Building organizations and markets in collaboration with the CEO of eSmiley A/S and country managers.Responsibilities and main tasks:• Sales of SaaS software products to customers across the Nordic region through partners and direct sales activities such as campaigns, trade show activities, meeting bookings, and marketing campaigns.• Establishing strategic partnerships in Norway and Iceland.• Executing sales to Key Account Management (KAM) customers in the Nordic region in collaboration with country managers and partners, coordinating campaigns, trade show activities, and customer engagement.• Managing strategic important customers to support credibility in the market (primarily in Norway).Selected achievements:• Successfully executed the sales of eSmiley's SaaS products to the Nordic market, both directly and through strategic partners.• Started dealer/agent networks in Norway and Iceland with succes.• Increased eSmiley's revenue in the Nordic region from 0 to DKK 5 million.• Won and completed 11 Key Accounts in the budget year 2016-2018.ESMILEY A/S is the largest provider of SaaS software and hardware solutions for quality assurance in the food industry in the Nordic region.Skills: Software sales - SaaS, Business planning, Strategic thinking, Leadership, Growth in new markets, Building distributor networks, New sales, Key account management.

As a Sector Leader in Hospitality, my main goal is to develop and drive growth in the sector and increase Diversey's market share in Denmark and Iceland. These goals are achieved through close collaboration with talented sales consultants, R&D, marketing, and the Diversey global Hospitality team.Responsibilities and main tasks:• Alignment of marketing campaigns and sector-specific annual plans.• Presentation of product innovations to the sector and Key Account Management (KAM) customers.• Budget responsibility for product groups within the Hospitality sector.• Building and maintaining strong relationships and networks with KAM customers.• Annual negotiations and status meetings with C-level contacts in the sector.• Participation in trade shows and networking events in the sector.Selected achievements:• Named the Best Key Account Manager of the Year in 2015.• Achieved 10% growth in the sector in 2016.DIVERSEY IS A GLOBAL MARKET LEADER IN TECHNICAL SOLUTIONS, DOSING SYSTEMS, AND MACHINERY FOR THE B2B MARKET IN THE CHEMICAL AND HYGIENE INDUSTRY.Skills: Value-based sales, Solution sales, Key Account Management, Business development, Business strategy.

"My primary responsibility and goal as a Food Safety Manager are to advise and develop Diversey Consulting's Danish business unit in relation to technical and regulatory requirements for HACCP and food safety. I contribute value to Diversey's major Key Account Management (KAM) customers through hands-on training and education.Responsibilities and main tasks:• Drive a healthy and profitable consultancy business that sells advisory services on an hourly basis.•Develop training plans and deliver training to customers.•Provide consulting support for specific customer cases related to hygiene and HACCP.•Collaborate with sales in initiating new dialogues with potential customers, building trust and credibility, and positioning Diversey as a professional provider in the market.Diversey Consulting is a global independent consulting unit within the Diversey organization, providing complex advisory, support, and auditing services in the field of HACCP and food safety."Skills: Software sales - SaaS, Value-based sales, Growth in new markets, New sales, Key Account Management.

Commercial work involving the development of services and products for the Danish B2B market. Providing advice, training, and coaching to colleagues and customers on how to use and implement best practices with Diversey's value-based products. Commercial work involving the development of services and products for the Danish B2B market. Providing advice, training, and coaching to colleagues and customers on how to use and implement best practices with Diversey's value-based products.Diversey is a global market leader in technical solutions, dosing systems, and machinery for the B2B market in chemicals and hygiene.Skills: Training manuals, Portfolio management, Customer retention, Product development.

Responsible for product development, quality, and food safety throughout the entire production chain, from suppliers to end products. Project manager for the implementation and certification of ISO22000 and maintenance thereof.