Lars Thronsen Email & Phone Number

Oslo, NO

Lørenskog, Viken, Norway

Responsible for the sales achievements, cost control and operational performance of Brav's (SWIX, Lundhags, Helsport, Ulvang) Retail stores. Managing and supervising Store Managers to secure that the stores have the necessary competence and knowledge about BRAV’s products, sales strategies and working procedures/guidelines.

Oslo Area, Norway

• Active member of the management team in Brav Norway AS (approx. 300 employees and Revenue > 1billion.
• Full P&L responsibility including budgeting and forecasting.
• Developed and maintained a solid brand platform and strategy.
• Brand responsibility across all markets, including the overall coordination of all marketing activities and global marketing spend, including allocation of marketing funds per channel (e.g. sponsorships) and operations
• Defined product offerings and lead product development processes / launches across all markets.
• Responsibility for product sourcing and supplier negotiations.

Oslo Area, Norway

Board member in SNOWS a company that has developed a new concept for a cross country binding and corresponding sole system, which has proven to have several advantages compared to the present sole and fixation systems dominant in the market.

Oslo Area, Norway

Overall responsibility for Ulvang within the BRAV Group. Full P&L responsibility for the Ulvang business unit. Responsible for the complete process from idea to finished goods. Also responsible for sourcing- and pricing strategy. Leader of the Ulvang product team and member of BRAV managment team.

Oslo Area, Norway

• Responsible for optimizing International sales.
• Optimize distribution models.
• Secure and develop a leading position in SWIX’ and Ulvang’s key categories.
• Identify, evaluate and establish new partners and follow up current distribution partners.
• Sales and Product management.
• International Marketing

Oslo Area, Norway

• Overall Responsible for all sales and marketing functions for CRAFT’s retail market in Norway.
• Increased turnover from approx. 37mill to 70 mill
• Wide experience working with major buying groups within sport business in Norway.
• Responsible for positioning CRAFT as a favored brand within our major categories: XC, Running and Bike.
• Successfully worked with brand-management
• Wide experience with development of technical sports garments.

Oslo Area, Norway

• Sales manager, responsible for budgets, employees and overall result.
• Responsible for all marketing and activities. Print media, Webpage, and Sponsoring.
• Contributed to increase sales from 7 million NOK to estimated sales of 40 million NOK in 2004.
• Experience with starting up/taking over a new business.
• Bull Ski & Kajakk is one of the most recognized speciality shops for XC skiing (Winter) and Kayaks and running/bikes (Summer).

Master Of Business Administration (M.B.A.), General Managment

Activities and Societies: Member of University XC Ski Team “Siviløkonom” title Issued by Norges Handelshøyskole dated 2002. Earned the.

Bachelor Of Business Administration (Bba), Major In Marketing

Activities and Societies: Earned a full athlete (NCAA) scholarship as a member of the University Cross country ski team. Courses included.

Master Of Science In Marketing, Master Of Science In Marketing

First year of Master of Science in Marketing before I was honored a full Scholarship at University of Alaska Fairbanks as a member of the.

Sjersjant, Usk

1-year Officer School . USK course in Fredrikstad