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Lars Vestbirk Email & Phone Number
Head of Retail Media
at
L'Oréal
1 work email found
@magasin.dk
2 phones found area 262 and 455
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Retail Media
Location
Copenhagen, Capital Region of Denmark, Denmark
Company size
Who is Lars Vestbirk? Overview
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Quick answer
Lars Vestbirk is listed as Head of Retail Media at L'Oréal, a with 88577 employees, based in Copenhagen, Capital Region of Denmark, Denmark. AeroLeads shows a work email signal at magasin.dk, phone signal with area code 262, 455, and a matched LinkedIn profile for Lars Vestbirk.
Lars Vestbirk previously worked as Head of Retail Media at Magasin Du Nord and Head of Marketing at Magasin Du Nord. Lars Vestbirk holds M.Sc, Business Administration And Commercial Law from Copenhagen Business School.
Company email context
Email format at L'Oréal
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{first}.{last}@magasin.dk
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AeroLeads found 1 current-domain work email signal for Lars Vestbirk. Compare company email patterns before reaching out.
Profile bio
About Lars Vestbirk
Lars Vestbirk is a senior leader with 15 years of experience in management of businesses and teams. His experience comes from international and local marketing of world leading consumer brands in large FMCG companies such as Philip Morris, Arla Foods, and Stoli Group. He has been managing people and managers for 10+ years and is appreciated as an empathic and inclusive leader creating significant commercial results. As a person he is ambitious, pragmatic and positive. He is extravert taking energy and inspiration from people and activities around him. Lars is highly adaptable and flexible both in work and privately and thrives on new and bigger challenges. He has high value within general and people management, marketing and business development – ideally with an international aspect.Competencies- People Management and Leadership - incl managing managers and remote management - International and Multi-cultural experience - Global, Nordic and local - B2C Brand and Category Management – adaptable to multiple different industries- Price and Portfolio Strategy – from fine tuning in an optimized market to maneuvering in price wars - Product Innovation and Development - from idea to launch - Budget Management – optimizing investments and spending - Reduced Complexity and Optimization – portfolio, packaging, product, etc - Event Management – from large global gatherings to local sponsorship
Listed skills include International Marketing, Marketing Strategy, Fmcg, Marketing Management, and 46 others.
Current workplace
Lars Vestbirk's current company
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L'Oréal
11 roles
Lars Vestbirk work experience
A career timeline built from the work history available for this profile.
Head Of Retail Media
CurrentHead of Retail Media for the leading department store in Denmark. Founding and rapidly growing a new Retail Media Department to leverage the 3rd wave of media.- Grow and upscale Retail Media to a great wins for Magasins partner brands, Magasin and Magasins customers- Professionalize through data and performance measurements - Automate and streamline to lead and effective execution of Retail Media workflows
Sep 2023 - Present
Head Of Marketing
Head of Marketing for the leading department store in Denmark. 7 brick and mortar stores as well as rapidly growing online shops in Denmark and Sweden.- Driving large scaled brand campaigns and numerous tactical price campaigns- Setting up an ambitious Retail Media department- Leader of teams and people
Jun 2022 - Aug 2023
Marketing Director
Marketing Head for the Nordic Region. - Driving a major transformation away from cigarettes and into reduced risk products. - Leading managers and a total of 25 people.- Transforming from independent local marketing teams to a centralized Nordic marketing function.
Oct 2019 - Sep 2021
Senior Category Manager, Europe
Responsible for key profit driving categories Butter, Spreads & Specialty Cheese - Increased use of insights and consumer data to drive strategies- Portfolio optimization through ambitious complexity reduction project- Region: Northern Europe
Nov 2018 - Sep 2019
Senior Brand Manager, Arla Organic Global
Creator of Arla Organic - the worlds biggest organic dairy brand- Brand Creation, Positioning, Strategy- 360 communication platform - development and implementation - Close cooperation with large Northern European markets
Dec 2017 - Oct 2018
Global Marketing Director
Head of marketing- Portfolio and brand marketing strategy- Management of marketing teams and resources- Reporting directly to the Group CEO
Sep 2015 - Jun 2017
Global Brand Director
Global brand management of Stolichnaya Vodka - one of the worlds leading spirit brands - New global OOH, print, digital campaign launched: 'Stoli - THE Vodka'- Innovation pipeline created and first re-design of bottle range in 80 years - Ambitious and consistent drink strategy rolled out globally
Dec 2013 - Aug 2015
Global Marketing Manager
Global brand management of Stolichnaya Vodka- Responsible for all BTL activities- Launched the first limited edition program for the brand- Other: Global Moskovskaya Vodka brand responsible- Regional Marketing Responsibility: Asia, Eastern Europe, Canada, Nordics, Israel
May 2012 - Nov 2013
International Marketing Manager
Head of Marketing 1) Global brand management of DANZKA Vodka: ATL, BTL, strategy, budgets, design, product development, costs of goods reduction, POS material, development and implementation of adds, PR, sponsorship, guidelines on- and off-trade, digital, etc. 2) Local distribution (Denmark): marketing full portfolio (10 spirit brands) 3) Country Manager for key export markets (3. party distributors): Spain/Portugal & Germany- Reference to Managing Director
Jul 2009 - May 2012
International Brand Manager
Global brand management of DANZKA Vodka- Global marketing of DANZKA Vodka (30+ countries): strategy, budgets, POS material, development and implementation of adds, PR, events, sponsorships, guidelines on- and off-trade, etc. - Local distribution (Denmark): marketing of DANZKA and Sobieski Vodka
Mar 2007 - Jun 2009
4 education records
Lars Vestbirk education
M.Sc, Business Administration And Commercial Law
Mba, Business
B.Sc., Business Administration And Commercial Law
B.Sc, Commercial Law
FAQ
Frequently asked questions about Lars Vestbirk
Quick answers generated from the profile data available on this page.
What company does Lars Vestbirk work for?
Lars Vestbirk works for L'Oréal.
What is Lars Vestbirk's role at L'Oréal?
Lars Vestbirk is listed as Head of Retail Media at L'Oréal.
What is Lars Vestbirk's email address?
AeroLeads has found 1 work email signal at @magasin.dk for Lars Vestbirk at L'Oréal.
What is Lars Vestbirk's phone number?
AeroLeads has found 2 phone signal(s) with area code 262, 455 for Lars Vestbirk at L'Oréal.
Where is Lars Vestbirk based?
Lars Vestbirk is based in Copenhagen, Capital Region of Denmark, Denmark while working with L'Oréal.
What companies has Lars Vestbirk worked for?
Lars Vestbirk has worked for L'Oréal, Magasin Du Nord, Philip Morris International, Arla Foods, and Stoli® Group.
How can I contact Lars Vestbirk?
You can use AeroLeads to view verified contact signals for Lars Vestbirk at L'Oréal, including work email, phone, and LinkedIn data when available.
What schools did Lars Vestbirk attend?
Lars Vestbirk holds M.Sc, Business Administration And Commercial Law from Copenhagen Business School.
What skills is Lars Vestbirk known for?
Lars Vestbirk is listed with skills including International Marketing, Marketing Strategy, Fmcg, Marketing Management, Global Marketing, Brand Management, Product Development, and Trade Marketing.
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