Lars Bay-Smidt Email and Phone Number

Schüller KüchenBoard member · Jan. 2021 – presentSchüller Küchen – among the largest manufacturers of kitchens in Europe. Headquarters in the south of Germany. The company manufactures and distributes two well-known brands: Schüller and Next 125. More than 2000 employees, and an annual production in Germany of more than 150,000 kitchens, which are sold in 35 markets. Bjerringbro-Silkeborg Håndbold A/SBoard member · Nov. 2011 – presentBjerringbro-Silkeborg is a professionally run handball club with a vision of creating “Outstanding experiences” by means of a sustainable business model. Bjerringbro-Silkeborg has therefore chosen to have professional management. Skovby Møbelfabrik A/SBoard member · Nov. 2019 - presentSkovby Møbelfabrik – known since 1933 for design and manufacture of top-quality dining-room furniture, which is distributed around the world by furniture specialists. Since its foundation, the company has been owned by the Rasmussen family – and is owned today by the brothers, Preben and Jørgen Rasmussen.Plantas A/SVice-chairman · Nov. 2014 – Sep. 2020Plantas A/S – wholesalers of plants and flowers through several subsidiaries in the Scandinavian market. GRAFF A/S & GRAFF Breeding A/S GRAFF A/S & GRAFF Breeding A/SBoard member · Jan. 2012 – Nov. 2019GRAFF A/S & GRAFF Breeding – Production of plans in pots ready for sale on the north European market. Additionally, development of new species and varieties.Messecenter Herning (MCH)Board member · Jan. 2015 – May 2019Messecenter Herning is one of the largest exhibition centres in Scandinavia, with 900,000 visitors annually. The entire group consists of Messecenter Herning, Herning Kongrescenter, Messecenter Arena and Jyske Bank Boxen. More than 500 events each year.Arbodania A/SBoard member · Jan. 2013 – May 2016Arbodania – a trading company that specialises in selling Christmas trees and accessories to European retailers. The company is a member of the Collet Group.

The Plantas Group – with its headquarters in Aarhus – is one of Europe’s largest wholesalers in flowers and plants. 180 employees and more than 40 years of experience as a horticultural wholesaler, with sales throughout Europe to convenience goods stores, florists, garden centres, kiosks and petrol stations. Plantas Group A/S is the parent company of Plantas A/S, Proflora A/S, Flora Service Danmark A/S, Green A/S and others.ResponsibilityCEO – responsible for management of the Plantas group and implementation of its business strategies.

Ballingslöv International is a leading player in a number of European markets for kitchens, bathroom fittings, worktops and cloakroom solutions under a range of strong brands. Known in Denmark for brands such as Multiform, JKE, Kvik and DFI Geisler. Responsibility- Managerial responsibility for the Danish brands. - Change management- Operational management- Change strategy

The Nobia Group is a leading player in a number of European markets for kitchens, bathroom fittings, worktops and cloakroom solutions with strong brands. Nobia Denmark A/S – responsible for brands such as HTH, Invita, Implast and Uno form on the Danish market. ResponsibilityCEO of Nobia Denmark and overall responsibility for all activities in Scandinavia for Nobia AB, including 6 factories, 9 kitchen brands and 3000 employees.- Member of the group management team at Nobia AB- Production and sales of kitchen brands HTH, Invita and Uno form- Operational management- Management- Business strategy - Change management

HTH – one of the largest kitchen manufacturers in Northern Europe. Founded in West Jutland in 1966 by the brothers Hans Henning and Tonny Haahr, on the principle that they could make better kitchens than those on the market at the time. Over the years it became the best-known kitchen brand in Denmark, with export and shops in a large number of countries. HTH – a member of Nobia Danmark A/S and the Swedish group Nobia AB. Nobia AB – one of Europe’s leading kitchen manufacturers, with 20 strong brands in kitchens.Responsibility - Overall management of commercial activities for HTH Kitchens- Commercial management- Responsible for sales and marketing- Support and other personnel functions

HTH – At that time represented in four countries with approx. 120 shops. With an annual production of approx. 75,000 kitchens, HTH is the leading kitchen manufacturer in Northern Europe and one of the largest.HTH – a member of Nobia Danmark A/S and the Swedish group Nobia AB. Nobia AB – one of Europe’s leading kitchen manufacturers, with 20 strong brands in kitchens.Responsibility- Member of the top management team - Chairman of the Board of 15 subsidiaries and CEO of HTH Køk Svenska AB- Management of the sales and marketing organisation at a global level- Management of the capital chain, including 4 chain managers- Manager for 4 national managers, customer support and marketing manager

Actona Company – a global company specialising in supplying modern furniture to leading furniture stores around the world. Head office in Holstebro.Responsibility - Member of the top management team - Management of the sales organisation, including 9 area managers and 3 key account managers - Management of the internal sales department with 25 employees - Administration and back-up and support of the sales function

Bøg Madsen was in this period a foundation-owned, Danish-based company with two subsidiaries abroad. Core business: export of plants to the European market, with an annual turnover of DKK 800 million, primarily from major supermarket chains and the furniture and DIY industry.Bøg Madsen A/S was acquired by the GASA Group A/S in June 2014.Responsibility- Member of the top management team- Management of the sales and purchasing organisation, including 8 area sales managers and 35 sales agents- Management of 2 overseas departments in Italy and Germany, and the transport section in Denmark - Preparation and implementation of strategic plans - Formulation of sales and concept solutions for retail - Implementation of BI systems - Transport negotiations with suppliers - Negotiations with core customers and suppliers - Management of the transport section with 3 employees

GASA GROUP – in this period a leader in Europe in flower products. An international trading company with 400 employees.Responsibility - Member of the top management team- Management of the regional sales team with 9 members - Sales in Switzerland, Austria and Eastern Europe - Building up new markets and providing service on existing markets - Negotiations with core customers and suppliers - Preparing action plans, management interviews and recruitment - Sales management