Redfish Design Leadership:Redfish was founded in 2009, merging user-centered design solutions with a strong understanding of applied anthropometrics (the knowledge of the human dimension applied to product development) and product semeiotics (the meaning behind the visual language of objects) tied to brand recognition, providing dynamic design leadership and delivering state of the art design solutions.Redfish is a full service product development firm, committed to building loyal clients by developing identifiable opportunities for innovation that resonate with consumer needs. Close examination of user behaviors makes it possible to develop products that directly answer user needs. By observing and analyzing social patterns, Redfish achieves innovative solutions that tie the user emotionally to the product, and appeal to the user on a visceral level. Redfish achieves this goal by aligning all core constituents around a helical development team model, where design is used as the catalyst, transforming concepts into workable and profitable realities, thus designing high-impact strategic plans.www.redfishpd.comChief Collaborator with Blokx Design LLC- Supports multiple product markets in collaboration with Blokx in the juvenile, aircraft, and consumer goods categories.

I Teach 3 classes per semester in the undergraduate program:: junior-level “Industrial Design Studio,” “Drawing for Designers,” “Solidworks,” and “Portfolio Class.” Develop students’ talents on how to draw and communicate visually, and utilize industrial design CAD package. Coordinate activities throughout all classes in “professional practice” setting. Mentor students on design innovation and studio functioning.

Recruited to drive business growth, expand portfolio, and increase diversity of client base by leveraging personal resources from diverse industries. Cultivate client relationships. Evaluate needs. Design and lead development of creative product solutions. Motivate and assist in the direction of remaining cross functional design team consisting of designers, engineers, and model makers. Ideology's core competencies lie in Juvenile and Toy Product Development.

Spearheaded all aspects of design, business development, and marketing. Managed multiple programs running simultaneously. Participated in and directed design efforts. Established and cultivated client relationships. Led cross-functional teams of industrial designers and engineers. Liaised with technology vendors.