Lars Edwards Email and Phone Number

o Transitioned to a Creative Leadership position on the Growth Marketing Team: pitched and created static and animated marketing campaigns across a range of social platforms o Applied qualitative and quantitative learnings and persona data to marketing creativeo Managed a team of Artists and Animators in a remote settingo Oversaw effort to prepare game for handoff to external team; identified and paired team members with new opportunities across EA

2018 - 2021Creative Director: Diner DASH Adventures, Undisclosed Projecto Set Visual Style: directed product from prototype to live opso Drove creative strategy to evolve the brando Vision holder for the Diner DASH Adventures story: worked with Designers to create narrative for 35 chapters of core content and 30+ in-game events; contributed to quest design and wrote in-game dialogueo Led recurring game jam sessions and other incubation exercises o Participated in UXR and focus groups; translated qualitative persona data into creative and strategic decisionso Managed and mentored a team of ~20 cross-disciplinary creatives, including Game Artists, UI/UX, Animators, and Designers o Wrote and directed five unique trailers for Diner DASH Adventures; worked closely with Marketing Manager to create strong brand campaigns for UA o Collaborated with Producers and Art Managers to establish, scale, and manage an Art Team in Hyderabad, India2014 - 2018Studio Art Director: Diner DASH 2015, Cooking DASH 2016, Restaurant DASH with Gordon Ramsayo Set Visual Style: directed product from prototype to live opso Revised and updated the aesthetic of the Diner DASH brando Scaled and managed internal team of Artists, including Game Artists, UI / UX, and animatorso 2012 - 2014Hotel Transylvania DASH, Deep Sea Deli, o Set Visual Style: directed product from prototype to live ops

Animator on WORD GIRL on PBS Kids

Completed all storyboarding and animation for a spot for Sesame Street.

Animated, cleaned up, and revised scenes for the children’s web show "Zebrafish".

Lead animator for Cartoon Network’s "Squidbillies"; directed a team of animators; met with show creators on a weekly basis; animated keys and tweens; designed props and characters.

Designed, boarded, and animated two full spots--one for a viral internet campaign, the other a commercial to be broadcast on Comedy Central and other popular networks for www.vote-d.com, a political group working to create a brand for Tennessee's Democratic Party.

Flash animator for "Time Warp Trio", a children’s cartoon series on NBC.