Patrick Larsen work email
- Valid
- Valid
Patrick Larsen personal email
More so than ever, stories inform and shape brands. We use these communications to drive preference, engage existing audiences and create new communities bound by shared interests/beliefs. Innovations in technology, new media and shifts in consumer behavior have increased their importance exponentially. Stories and values help us to differentiate things. As marketers, we are obligated to understand these passions — and pain points — if we are to create meaningful products, services and content. Storytelling has always been at the heart of marketing. It’s how we relate to others and how we differentiate ourselves. We just have new tools and platforms with which to share these stories.Today's marketers are creative, strategic and collaborative. These are the flags I fly as a marketer. Lover of languages. Supplier of words and ideas. My goal is to be a member of collaborative team that measures the value of its work by both commercial success and collective good.
Various
-
Marketing DirectorVarious Feb 2023 - PresentMarketing, copywriting, communications, social media, design, events, retail design and merchandising for clients in the fine arts, fashion, adventure/outfitter, entertainment and social good industries.
-
Manager – Consumer MarketingMastercard Jan 2020 - Jan 2023Purchase, Ny, UsMember of Brand Strategy & Innovation team responsible for driving brand strategy, evolution, innovation and execution of the Mastercard brand. Team governed commercial applications of the brand for multiple agency partners and 500+ Integrated Marketing and Communications employees globally.Charged with advancing Mastercard brand value – aligned to business strategy – with global oversight of brand strategy, design expression, brand guidelines, positioning, architecture, identity and name creation. We manage a suite of brand asset delivery tools that serve customers both outside of the enterprise and internally, partnering with Marketing, Product, Communications, Legal, Account Management, Franchise, Technology, Advisors, Labs, Market Development, Human Resources, Investor Relations, and Operations. -
Marketing DirectorSelf Employed Jul 2019 - Dec 2019Brand strategy, visual identity and marketing support – print and digital – for clients in the fashion, non-profit, seafood and adventure/outfitter industries. Advertising, ideation, content creation, social media and campaign planning.Past clients:American Express, Arby’s, Bombardier, Colgate-Palmolive, Denon & Marantz, Elservier, Gartner, GemStar-TV Guide, International Paper, J&J, Kimberly-Clark, K-Mart, Lifetime Television, MARS Petcare, MCI, Miller-Coors, Minute Maid, Mondelēz International, National Basketball Association, New York Life Insurance, Pernod Ricard, Reynolds, Verizon, Wachovia and Zentis.Specialties:Consumer marketing, events, branding and packaging; brand strategy, naming, positioning and copy writing; research, innovation and new product development; visual identity, brand guidelines and production; digital marketing, content and social media.
-
Marketing Director & Co-FounderIt'S Britta Consulting Apr 2018 - Jun 2019New York, New York, UsLaunched HR consulting practice and led strategic marketing (naming, creative direction, copywriting) across all touchpoints. Leveraged language, design and culture to ensure relevant storytelling for B2B, employer, product/service brands. -
Client DirectorDragon Rouge Apr 2017 - Mar 2018Paris, Ile De France, FrOversaw North American client relationships and partnered with Paris leadership to manage global projects and new business. Lead cross-functional teams in the delivery of work for J&J, Mondelez International, Philadelphia and Perrier. -
Content DirectorVarious Jan 2014 - Mar 2017Flexed creative writing and marketing skills to supply content as ghostwriter for LinkedIn thought-leaders, corporate websites and branded social media content on behalf of clients for Influence & Co. and Ghost Tweeting.
-
Account DirectorTilden Marketing Dec 2011 - Dec 2013New York, Ny, UsIndependent, branding and marketing agency offering digital and social media strategy, sweepstakes, email marketing and website development. Led small team on proposals, budgets and timelines for campaigns, new business, visual identity and developed website copy for clients. -
Account DirectorCbx Jan 2010 - Nov 2011New York, Ny, UsIndependent agency specializing in consumer branding and retail design where I contributed to innovation, packaging, naming, industrial design and shopper marketing for Arby’s, Colgate-Palmolive, Minute Maid, Reynolds and Kimberly-Clark. Ask me about incontinence or adult diapers – I was CBX's ‘Depend’ guy. -
Account DirectorBrand Union Mar 2006 - Apr 2009London, GbWPP-owned global branding agency with offices in 23 countries. My first real dose of CPG and where I fell in love with packaging. Specialized in brand strategy, naming, NPD, Innovation and Production. Launched and led a consumer branding practice and SWAT team that took revenue from $0 to $3M in three years. American Express, Beiersdorf, GSK, MARS Petcare, Miller-Coors, Pernod Ricard, and. Led small Account team. -
Marketing DirectorVarious Apr 2004 - Feb 2006I went rogue – forming a team of designers and strategists – to lead a creative SWAT team. Directed projects for Margo Manhattan jewelry, iMedOptions and TV Guide including analysis, brand strategy, naming, identity, collateral, guidelines and websites.
-
Account ManagerInterbrand Mar 2002 - Mar 2004New York, UsOmnicom-owned brand consultancy and an invaluable Corporate Branding 101 experience for me. Bombardier, Denon & Marantz, New York Life Insurance, International Paper, Kmart, MCI and Wachovia. Developed scope, budgets, timelines for research, strategy, naming and design. -
Creative Services ManagerProact Technologies Dec 1999 - Feb 2002UsLast job on the ‘client side’ and first dose of branding – hooked on it ever since. Was fortunate to partner directly with the agency leading a 360° rebranding of the enterprise: strategy, naming, identity, collateral, website and full campaign with two :30 TV spots, print, radio, OOH and event marketing. -
Marketing ManagerAmerican Movie Classics Jan 1999 - Dec 1999Long before ‘Mad Men’ & ‘The Walking Dead’ revived AMC, I supported VP of Business Development in exploring new revenue streams outside of ad sales and programming. We extended the brand through new products, merchandising, publishing, events and co-branded partnerships.
-
Project ManagerVarious Jun 1997 - Dec 1998Donna Karan International – Associate Editor: DKNY ‘Mag-alog’ > Provided editing, copywriting, proofreading and fact-checkingKevin Krier & Associates: Event Manager > Coordinated live events for Men’s/Women’s NYC Fashion Week > Kenneth Cole, Tommy HiIlfiger, Carolina Herrera, Ellen Tracy, Mark EisenNational Basketball Association: Project Manager > Assistant to President of NBA Properties, trafficking all IP and marketing > Ads, merchandise, collectibles and team logos/visual identities > Event Coordinator during the NBA’s annual 1998 All-Star Weekend in NYCMedia Planning Group: Project Manager > Support VP HR with acquisition totaling more than 500 employees > Redesigned internal collateral; converted hard copy resources to digitalLifetime Television: Project Manager > Assist VP Programming in review of original programming proposals > Project research, departmental administration and general support
-
Marketing DirectorAmerican Society Of Law, Medicine & Ethics Jun 1994 - May 1997Boston, Ma, UsDirected membership, circulation and promotional efforts for non-profit organization and publisher of two quarterly journals. Responsible for marketing, advertising and print collateral; website maintenance and content; meetings & events; editor of monthly newsletters; and email marketing. Efforts included direct mail campaigns for annual fundraising; membership and subscription drives as well as trade shows and member events. -
Writer & ProducerVideocraft Film & Tape May 1993 - May 1994Led script-writing and integration of client campaigns/assets into branded, short and long-form content (TV, radio, infomercials and OOH advertising) for Polaroid, Rockport, #9 Computers, H. H. Brown & Co., MacMillan McGraw-Hill, Columbia University and the Cahners Publishing Company.
Patrick Larsen Skills
Patrick Larsen Education Details
-
Wheaton College MassachusettsCreative Writing And Literature -
St. Thecla
Frequently Asked Questions about Patrick Larsen
What company does Patrick Larsen work for?
Patrick Larsen works for Various
What is Patrick Larsen's role at the current company?
Patrick Larsen's current role is Marketing – Brand Strategy, Creative Development & Project Management.
What is Patrick Larsen's email address?
Patrick Larsen's email address is pa****@****ink.net
What schools did Patrick Larsen attend?
Patrick Larsen attended Wheaton College Massachusetts, St. Thecla.
What are some of Patrick Larsen's interests?
Patrick Larsen has interest in Ask Me About, 3 Venue Event In Nyc, Children, Visiting The Birthplace Of Kung Fu, The Shaolin Temple, My 15 Minutes Of Foodie Fame, Live Appearance On The Food Network, Economic Empowerment, Environment, Education.
What skills is Patrick Larsen known for?
Patrick Larsen has skills like Integrated Marketing, Corporate Branding, Brand Development, Packaging, Brand Architecture, Social Media Marketing, Advertising, Graphic Design, Creative Strategy, Marketing, Creative Direction, Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial