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Patrick Larsen is listed as Marketing – Brand Strategy, Creative Development & Project Management at Various, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at mastercard.com and a matched LinkedIn profile for Patrick Larsen.
Patrick Larsen previously worked as Marketing Director at Various and Manager – Consumer Marketing at Mastercard. Patrick Larsen holds Ba, Creative Writing And Literature from Wheaton College Massachusetts.
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AeroLeads found 1 current-domain work email signal for Patrick Larsen. Compare company email patterns before reaching out.
More so than ever, stories inform and shape brands. We use these communications to drive preference, engage existing audiences and create new communities bound by shared interests/beliefs. Innovations in technology, new media and shifts in consumer behavior have increased their importance exponentially. Stories and values help us to differentiate things. As marketers, we are obligated to understand these passions — and pain points — if we are to create meaningful products, services and content. Storytelling has always been at the heart of marketing. It’s how we relate to others and how we differentiate ourselves. We just have new tools and platforms with which to share these stories.Today's marketers are creative, strategic and collaborative. These are the flags I fly as a marketer. Lover of languages. Supplier of words and ideas. My goal is to be a member of collaborative team that measures the value of its work by both commercial success and collective good.
Listed skills include Integrated Marketing, Corporate Branding, Brand Development, Packaging, and 36 others.
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Marketing, copywriting, communications, social media, design, events, retail design and merchandising for clients in the fine arts, fashion, adventure/outfitter, entertainment and social good industries.
Purchase, NY, US
Member of Brand Strategy & Innovation team responsible for driving brand strategy, evolution, innovation and execution of the Mastercard brand. Team governed commercial applications of the brand for multiple agency partners and 500+ Integrated Marketing and Communications employees globally.Charged with advancing Mastercard brand value – aligned to.
Brand strategy, visual identity and marketing support – print and digital – for clients in the fashion, non-profit, seafood and adventure/outfitter industries. Advertising, ideation, content creation, social media and campaign planning.Past clients:American Express, Arby’s, Bombardier, Colgate-Palmolive, Denon & Marantz, Elservier, Gartner, GemStar-TV.
New York, New York, US
Launched HR consulting practice and led strategic marketing (naming, creative direction, copywriting) across all touchpoints. Leveraged language, design and culture to ensure relevant storytelling for B2B, employer, product/service brands.
Paris, Ile De France, FR
Oversaw North American client relationships and partnered with Paris leadership to manage global projects and new business. Lead cross-functional teams in the delivery of work for J&J, Mondelez International, Philadelphia and Perrier.
Flexed creative writing and marketing skills to supply content as ghostwriter for LinkedIn thought-leaders, corporate websites and branded social media content on behalf of clients for Influence & Co. and Ghost Tweeting.
New York, NY, US
Independent, branding and marketing agency offering digital and social media strategy, sweepstakes, email marketing and website development. Led small team on proposals, budgets and timelines for campaigns, new business, visual identity and developed website copy for clients.
New York, NY, US
Independent agency specializing in consumer branding and retail design where I contributed to innovation, packaging, naming, industrial design and shopper marketing for Arby’s, Colgate-Palmolive, Minute Maid, Reynolds and Kimberly-Clark. Ask me about incontinence or adult diapers – I was CBX's ‘Depend’ guy.
London, GB
WPP-owned global branding agency with offices in 23 countries. My first real dose of CPG and where I fell in love with packaging. Specialized in brand strategy, naming, NPD, Innovation and Production. Launched and led a consumer branding practice and SWAT team that took revenue from $0 to $3M in three years. American Express, Beiersdorf, GSK, MARS Petcare.
I went rogue – forming a team of designers and strategists – to lead a creative SWAT team. Directed projects for Margo Manhattan jewelry, iMedOptions and TV Guide including analysis, brand strategy, naming, identity, collateral, guidelines and websites.
New York, US
Omnicom-owned brand consultancy and an invaluable Corporate Branding 101 experience for me. Bombardier, Denon & Marantz, New York Life Insurance, International Paper, Kmart, MCI and Wachovia. Developed scope, budgets, timelines for research, strategy, naming and design.
US
Last job on the ‘client side’ and first dose of branding – hooked on it ever since. Was fortunate to partner directly with the agency leading a 360° rebranding of the enterprise: strategy, naming, identity, collateral, website and full campaign with two:30 TV spots, print, radio, OOH and event marketing.
Long before ‘Mad Men’ & ‘The Walking Dead’ revived AMC, I supported VP of Business Development in exploring new revenue streams outside of ad sales and programming. We extended the brand through new products, merchandising, publishing, events and co-branded partnerships.
Donna Karan International – Associate Editor: DKNY ‘Mag-alog’ > Provided editing, copywriting, proofreading and fact-checkingKevin Krier & Associates: Event Manager > Coordinated live events for Men’s/Women’s NYC Fashion Week > Kenneth Cole, Tommy HiIlfiger, Carolina Herrera, Ellen Tracy, Mark EisenNational Basketball Association: Project Manager >.
Boston, MA, US
Directed membership, circulation and promotional efforts for non-profit organization and publisher of two quarterly journals. Responsible for marketing, advertising and print collateral; website maintenance and content; meetings & events; editor of monthly newsletters; and email marketing. Efforts included direct mail campaigns for annual fundraising.
Led script-writing and integration of client campaigns/assets into branded, short and long-form content (TV, radio, infomercials and OOH advertising) for Polaroid, Rockport, #9 Computers, H. H. Brown & Co., MacMillan McGraw-Hill, Columbia University and the Cahners Publishing Company.
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Patrick Larsen works for Various.
Patrick Larsen is listed as Marketing – Brand Strategy, Creative Development & Project Management at Various.
AeroLeads has found 1 work email signal at @mastercard.com for Patrick Larsen at Various.
Patrick Larsen is based in New York City Metropolitan Area, United States, United States while working with Various.
Patrick Larsen has worked for Various, Mastercard, Self Employed, It'S Britta Consulting, and Dragon Rouge.
You can use AeroLeads to view verified contact signals for Patrick Larsen at Various, including work email, phone, and LinkedIn data when available.
Patrick Larsen holds Ba, Creative Writing And Literature from Wheaton College Massachusetts.
Patrick Larsen is listed with skills including Integrated Marketing, Corporate Branding, Brand Development, Packaging, Brand Architecture, Social Media Marketing, Advertising, and Graphic Design.
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