Søren Larsen Pedersen Email & Phone Number

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

My own company where I do consulting and front-end development for a great variety of clients from all types of businesses.

Copenhagen, Capital Region, Denmark

Product Owner for Trading (power and gas).This entails:- Stakeholder management- Prioritising development with Power Trading Solutions and Gas Trading Solutions- Transparency through roadmaps- Etc.

Copenhagen, Capital Region, Denmark

This includes, among other things:- Ensure progress, including clarifying requirements and helping with the prioritization of tasks across Saxo Digital- Help drive optimal resource allocation across the Saxo Digital, including clarifying estimation and again prioritization- Mandate for prioritization and to assist in concretizing the scope, limitations and expectations for tasks, projects, releases, etc.

Copenhagen, Capital Region, Denmark

Product owner for Saxo.com where all unit sales and most membership sales happen.Responsibility of maintaining and growing Saxo.com.Projects:- Membership: Implementing different types of memberships to allow customers to pick the membership that fits their needs the best.

Copenhagen, Capital Region, Denmark

Throughout my time at Politiken, I was working as a product owner with focus on audience development. This resulted in me having a central role in coordinating, planning and executing new reader-/customer-oriented initiatives - both internally in Politiken and within JP/Politiken in general.This entailed, amongst other things, being responsible for:- Politiken’s website: Main focus areas were articles, save-, follow- and share-functionalities- Politiken’s newsletters:… Show more Throughout my time at Politiken, I was working as a product owner with focus on audience development. This resulted in me having a central role in coordinating, planning and executing new reader-/customer-oriented initiatives - both internally in Politiken and within JP/Politiken in general.This entailed, amongst other things, being responsible for:- Politiken’s website: Main focus areas were articles, save-, follow- and share-functionalities- Politiken’s newsletters: Planning and developing in coordination with the editor- Politiken Historie: Ideation, planning and overseeing development of the website in collaboration with the editors- Politiken Mad: Settings up the website and planning the information architecture- Politiken Nicher (now Monitormedier): Planning, overseeing set up and maintenance- Børneavisen: Main responsible contact between Politiken Udvikling and Børneavisen, organising set up of website and maintenance Show less

Copenhagen, Capital Region, Denmark

Working as a online manager for Boligsiden, Denmark's largest real-estate search engine, I had the responsibility of maintaining and growing the website - This was partly done by managing a team of external developers and consultants.Throughout my years at Boligsiden, I year after year succeeded in delivering record breaking numbers of references from Boligsiden.dk to real-estate agents throughout the country.This was e.g. done by thinking up and overseeing the implementation… Show more Working as a online manager for Boligsiden, Denmark's largest real-estate search engine, I had the responsibility of maintaining and growing the website - This was partly done by managing a team of external developers and consultants.Throughout my years at Boligsiden, I year after year succeeded in delivering record breaking numbers of references from Boligsiden.dk to real-estate agents throughout the country.This was e.g. done by thinking up and overseeing the implementation of:- Automatic search agent: Send users notifications when new homes matching their searches became available- Advanced search - Free text search: Lucene/SOLR search across the descriptions of 70.000 real-estate ads- Housing statistics: Giving users the possibility to dive into statistics about sales prices, offer prices, etc. for their local area- News univers: Building a CMS to manages news about the Danish real-estate market- Wish lists: Allowing users to monitor and get notifications if their dream house ever goes on sale- Shared housing catalogue: Allowing real-estate agents to use and display the full catalogue of real-estate ads on their own website- Redesign: Full redesign of the website with an astonishing amount of positive feedback- GDPR: Implementing systems and integrations with "privacy by design" in mind (automatic cleanup, easy anonymisation, etc.)- Much more ... Show less

Copenhagen, Capital Region, Denmark

Working as a digital project manager at Nykredit, I was main business responsible and product owner for Nykredit.dk (main website) including the content management system, various loan and interest calculators, widgets and other rich media content. In Nykredit we used scrum, and my responsibility was to understand the customers, the market and make decisions accordingly. I groomed the backlog and attended every sprint planning meeting with the developers who were placed in Aalborg, where I… Show more Working as a digital project manager at Nykredit, I was main business responsible and product owner for Nykredit.dk (main website) including the content management system, various loan and interest calculators, widgets and other rich media content. In Nykredit we used scrum, and my responsibility was to understand the customers, the market and make decisions accordingly. I groomed the backlog and attended every sprint planning meeting with the developers who were placed in Aalborg, where I prioritised projects and tasks in order to convey Nykredit’s overall vision.This also included business responsibility for various different Nykredit-apps for iOS and Android.During my time as digital project manager, I was the primary contact with several of Nykredit’s external partners and suppliers including SEO, web development, hosting and video. This also resulted in me being responsible for managing and improving the technical SEO at Nykredit.Besides that I was project manager on Nykredit’s real estate tool, Boligoverblikket, which was suppose to be an easy and accessible digital version of the stashed-away folder that every home owner keeps. It was also suppose to help home owners make easy decisions about how to renovate and choose profitable and environmental energy improvements.At the time, Nykredit had 7 students in the digital department whom I managed and had the daily contact with - I also had the responsibility to manage and maintain the two Nykredit television studios (including equipment) that these students were operation. Show less

Copenhagen, Capital Region, Denmark

Working as editorial web developer at Ekstra Bladet, the main objective was to enrich stories and make them more manageable by developing and using new forms of storytelling with our colleagues, the journalists.The main tasks were to attend daily editorial meetings and do quick day-to-day productions for stories, maintain and further develop an editorial toolbox (created for journalists by us in the editorial web development team), and do larger projects/productions.Besides… Show more Working as editorial web developer at Ekstra Bladet, the main objective was to enrich stories and make them more manageable by developing and using new forms of storytelling with our colleagues, the journalists.The main tasks were to attend daily editorial meetings and do quick day-to-day productions for stories, maintain and further develop an editorial toolbox (created for journalists by us in the editorial web development team), and do larger projects/productions.Besides this, I also worked with technical implementation of web analytics (Google Analytics), standardization of the overall design of productions from the team, and project management on various smaller and larger projects.In the editorial web development team we had various success criteria. On of these was that every production had to be working across all devices and platforms - Therefore we worked with responsive web design, HTML5, CSS5, media queries, AngularJS, Twitter Bootstrap, jQuery, JavaScript, ect. Show less

Copenhagen, Capital Region, Denmark

Working at Marketing Lion, I was initially hired as a web developer, but was quickly transferred to mainly doing projects and tasks related to search engine optimisation (SEO) and Google Analytics when the owners saw my flair for this.During my employment at Markting Lion I unified and standardized the way in which the company has been working with technical SEO and SEO-audits ever since. I created a system (a playbook, if you will) for doing web analysis, draw conclusions accordingly… Show more Working at Marketing Lion, I was initially hired as a web developer, but was quickly transferred to mainly doing projects and tasks related to search engine optimisation (SEO) and Google Analytics when the owners saw my flair for this.During my employment at Markting Lion I unified and standardized the way in which the company has been working with technical SEO and SEO-audits ever since. I created a system (a playbook, if you will) for doing web analysis, draw conclusions accordingly, document these, create a report/audit for clients, and presenting the findings in a maner that empowered the client to act on their own - This was a great success.This SEO-audit mainly concerned the technical aspects of SEO, but I also did a lot of client work concerning the content aspect of SEO which included a bunch of keyword research and analysis - and a bunch of rank tracking on Google.I also worked with clients on advanced and custom Google Analytics setups mainly for cross-domain tracking. This included understanding the clients wished and challenges, creating custom tracking setups, workshops and reporting. Lastly I did a small amount of actual web development for smaller clients who needed Wordpress-websites.I had the pleasure of working with some very bright and passionate people in the industry. Show less

Charlottenlund, Capital Region, Denmark

Working at Tinkatolli I worked close together with Pennie Sølbeck, Kevin McLean, Luke Séguin-Magee, and Konrad Bajtyngier in developing the amazing virtual world, Tinkatolli.The main tasks were: creative thinking, create web games, interactive, idea development, bug hunting, and online entertainment - all done in Flash, SmartFoxServer, and ActionScript 3.0.This enhanced my ability to think strategically while still moving freely and comfortably between the creative, visual and… Show more Working at Tinkatolli I worked close together with Pennie Sølbeck, Kevin McLean, Luke Séguin-Magee, and Konrad Bajtyngier in developing the amazing virtual world, Tinkatolli.The main tasks were: creative thinking, create web games, interactive, idea development, bug hunting, and online entertainment - all done in Flash, SmartFoxServer, and ActionScript 3.0.This enhanced my ability to think strategically while still moving freely and comfortably between the creative, visual and technical spheres. Show less

Copenhagen, Capital Region, Denmark

As a student assistant at Nykredit, Digitale Medier my work consisted of a lot of different assignments within all aspects of digital media production: idea development, wireframing, mockups, graphic design, online marketing, UI design, usability and web development.Besides this, I developed various applications, banners and campaigns in Flash/ActionScript and HTML/JavaScript.At Nykredit I improved my skills in various applications and coding/scripting languages, trained working… Show more As a student assistant at Nykredit, Digitale Medier my work consisted of a lot of different assignments within all aspects of digital media production: idea development, wireframing, mockups, graphic design, online marketing, UI design, usability and web development.Besides this, I developed various applications, banners and campaigns in Flash/ActionScript and HTML/JavaScript.At Nykredit I improved my skills in various applications and coding/scripting languages, trained working in teams, and learned to work under pressure and according to deadlines. Show less

Copenhagen, Capital Region, Denmark

Teaching Assistant in Interactive Multimedia working together with Kevin McLean and Hans Christian Asmussen. The course included teaching others in animation, motion graphics, design, programming, interaction, and dynamic sites within Flash and ActionScript 3.0.

Aalborg, North Jutland, Denmark

--- Company site is now down! ---artLtx was my first sole proprietorship where I did web design and web development for minor companies mainly within HTML, CSS, and Flash.Later as I also moved to Copenhagen, I change the name of the company to "Larsen Pedersen".

Master, Digital Design And Communication

Activities and Societies: Bartender in the school bar, teacher's assistant in interactive multimedia Thesis: - "Online and offline.

Bachelor, Medialogi

6th Semester: - Integrated Design - Intelligent Systems and Computer Games (20 ECTS) - Media Ethnographic Methods (3 ECTS) - Integrals.

Bachelor, Sundhedsteknologi

High School, Mathematics

Electives: - Biology (A) - English (A) - Mathematics (A) Mandatory courses: - Danish (A) - History (A) - English (B) - German (B).