Leading design in a player-coach role on AI, Editing, and Sales workflows for asynchronous video. Collaborating closely with an extremely talented team of designers on user-centered vision, strategy, and execution of our comprehensive recording journey—from creation to viewing. Partnering alongside product, engineering, and user research. Forging a user-driven vision translating into elegant and enjoyable AI-enabled video creation and viewing experiences. Working alongside an exceptional multi-disciplinary team, advancing a new communication paradigm in the workplace, addressing the most pressing challenges of remote and distributed environments.

Led UX efforts in Twitch’s Community Organization and owning our large product portfolio under Viewer Engagement. Responsible for strategy and execution for increasingly complex and ambiguous products that increase key metrics in retention, engagement, and hours watched. Partnering closely with cross-functional peers defining and executing on a bold multi-year strategies. Leveraging strong interpersonal skills to effectively present design concepts to executive sponsors.Spearheaded the design of user interfaces and experiences for all platforms, including desktop, web, and mobile apps. Conducting thorough research and applied creative thinking to craft new user experiences aligned with product goals and user intentions. Iterating on designs from conceptualization to pixel-perfect implementation, maintaining high caliber standards.Promoted a culture of innovation and collaboration through influence and guidance of other designers. Inspiring, supporting, and mentoring other designers within our product portfolio through broad cross team influence and collaboration. As a collaborative team player, I maintain design consistency and effectively work with cross-functional teams, including designers, engineering, user research and product managers.

https://www.larsenpro.com/work/channel-pointsLed UX efforts as a key member of Twitch’s Community Organization. Crafting experiences across Viewer Engagement, Creator Tools, Communication / Chat, and Safety and Moderation. Empowering users to create together while ensuring growth, retention, and engagement business goals are met. Partnering alongside Product, Engineering and Data Science guiding the long-term evolution of the user experience.Executing at every stage of the design lifecycle from ideation to delivery. Customer-focused, with experience driving discussion and activities, while participating in delivery, planning, and coordination efforts to uncover customer insights. Determining best UX solutions based on customer feedback and business goals and helping to determine overall direction. Identifying challenges and adapting as needed based on the context of the solution and customer.

Led design as a member of the Mobile/Platform Design Team. Creating elegant user experiences across iOS, Android, tablet, and mweb platforms to reach our KPIs and metrics. Increasing hours watched by 5%,doubling return rate, and increasing DAU and MAU. Sketching, wireframing, prototyping, and launching products alongside product and engineering teams. Creating components, resources and pattern libraries to guide product teams. Leading, mentoring, and communicating with other designers to influence everyone to become better, stronger, and more collaborative contributors.

Worked on a multitude of web, mobile, and brand identity projects for a wide variety of clients. Services include, but aren’t limited to, UI/UX direction, brand identity, print, web, mobile and visual design.

Led design for user experience on mobile apps, mobile web, tablets, video, second screens, and wearables for the following brands: CNET, CNET Video, Gamespot, TechRepublic, & The Roadshow. Managed junior designer by providing creative strategy, mentoring and feedback. Partnered closely with engineering and product teams to find elegant but practical solutions to iOS, Android, mweb, web, and product design challenges. Led design projects across the entire lifecycle and multiple product launches. Rapidly producing multiple concepts and prototypes; knowing when to apply pixel-perfect attention to detail and when to make low-fi sketches and prototypes.

Led the visual and UI/UX direction for SendMe’s Family of products in a fast paced startup environment. Responsible for crafting visual and user interface solutions in both web and mobile platforms. Collaborated with product, engineering, and marketing teams to specify the creative goals of SendMe, Inc.Conceptualized designs using wireframes and prototypes, and transformed them into product launches. Incorporated usability and field research findings into visual design to enrich user experience and efficacy.Accountable for on-going site redesigns and enhancements as well as creating and developing new products.

Designed and produced corporate web and print materials as a member of Informatica’s in-house design team. Worked closely with the senior web designer sketching, devising and developing web pages in HTML/CSS. Created internal web pages and microsites.Responsible for the creation of corporate collateral and advertising. Worked with print vendors overseeing coordination and design of print materials.Conceptualized and branded the 2007 annual international customer conference, creating all print and web materials.