Lars Fiskbæk

Lars Fiskbæk Email and Phone Number

Commercial Insights | Interprets and Understands the Commercial Implications | Senior Advisor | Digital Marketing @ Quantic Research
copenhagen, capital region, denmark
Lars Fiskbæk's Location
Gladsaxe, Capital Region of Denmark, Denmark, Denmark
About Lars Fiskbæk

Strategic marketing and branding. Digital Marketing. Managing people. Project manager in cross organizational projects. All kinds of research. International experience.Specialties: Branding and identity, digital marketing, market research, strategy, B-to-C and B-to-B communication, project management, cooperation with international partners

Lars Fiskbæk's Current Company Details
Quantic Research

Quantic Research

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Commercial Insights | Interprets and Understands the Commercial Implications | Senior Advisor | Digital Marketing
copenhagen, capital region, denmark
Website:
quantic.dk
Employees:
4
Lars Fiskbæk Work Experience Details
  • Quantic Research
    Founder & Senior Advisor
    Quantic Research Nov 2017 - Present
    Copenhagen Area, Denmark
    Quantic is a consulting company with 100% business focus. We have a solid foundation from "the real world", which allows us to convert insights into specific actions for our clients. The team behind Quantic has successfully completed research and consulting projects for a number of the largest companies over the last 20 years.Our core focus is to identify untapped economic market potential and develop specific recommendations for our clients that can easily be… Show more Quantic is a consulting company with 100% business focus. We have a solid foundation from "the real world", which allows us to convert insights into specific actions for our clients. The team behind Quantic has successfully completed research and consulting projects for a number of the largest companies over the last 20 years.Our core focus is to identify untapped economic market potential and develop specific recommendations for our clients that can easily be implemented. Your access to appropriate interpretation, conclusions, and ultimate actions requires consultation with individuals with backgrounds "from your side of the desk". This makes dialogue equitable, relevant, intelligent, not to mention timesaving. The objective, as we see it, should be that each research project is self-financing and results in specific strategic and tactical actions that can be implemented in practice. An essential part of our philosophy is to challenge the established order and "be part of the project" – involved in the process right through to execution.Most companies develop vast amounts of data and often use external consultants to collect and interpret data. However, they neglect the most important elements: What are the implications and actions needed for the company to move forward? As experts, we analyze and study your company’s data and information without prejudice. We identify possible data and information gaps in order to provide the best possible foundations from which to identify the actions needed for your company to move forward. In other words, it is our goal to identify and prioritize actions, so that you will hit the market with the highest possible sales impact. We never leave our clients to the daunting task of analyzing or concluding on thousands of data points. We take you from data to action.Have a look at http://www.quantic.dk/ Show less
  • Quantic Research
    Partner
    Quantic Research Feb 2016 - Oct 2017
    Copenhagen Area, Capital Region, Denmark
  • Yougov Nordic
    Research Team Manager
    Yougov Nordic Apr 2008 - Jan 2016
    Copenhagen Area, Denmark
    Manager for the FMCG/Retail and Finance teams. Managed the international YouGov FMCG & Retail best practice forum. Focus on recommendations and future potential - increasing ROI.
  • The Nielsen Company
    Senior Client Executive
    The Nielsen Company Feb 2006 - Mar 2008
    Market Research - primarily FMCG. Mix of RMS and Customized Research, focus on big accounts - at strategic level - recommendations and perspectivation on results and future use and directions.
  • Royal Unibrew
    Vp Marketing - Beer
    Royal Unibrew Mar 1994 - Apr 2005
    Copenhagen Area, Denmark
    Marketeer. Strategic marketing and branding. Managing people. Project manager in cross organizational projects. All kinds of research. Partnership with Heineken and Ramlösa. International experience.
  • Quaker Oats
    Product Group Manager
    Quaker Oats Nov 1989 - Feb 1994
    Marketing responsible for petfoods in Denmark and Norway.
  • Aim Market Research
    Senior Consultant
    Aim Market Research Oct 1979 - Oct 1989
    Copenhagen Area, Capital Region, Denmark
    Responsible for LEGO, Carlsberg, Tuborg and the financial sector.

Lars Fiskbæk Skills

Market Research Customer Insight Strategy Fmcg Market Analysis Consumer Behaviour Segmentation Marketing Research Marketing Strategy Management Marketing Management Business Strategy Quantitative Research B2b Marketing Communications Marketing Consumer Insight Qualitative Research Competitive Analysis Business Development Questionnaire Design Project Management Product Development Market Intelligence Analytics Analysis Brand Management Management Consulting Branding And Identity Online Advertising Research Survey Design Online Marketing Digital Marketing Questionnaires Online Research Data Analysis Survey Research Negotiation Shopper Marketing Brand Equity Advertising Key Account Management Nielsen Crm Product Marketing Business Intelligence Focus Groups Trade Marketing Spss

Lars Fiskbæk Education Details

Frequently Asked Questions about Lars Fiskbæk

What company does Lars Fiskbæk work for?

Lars Fiskbæk works for Quantic Research

What is Lars Fiskbæk's role at the current company?

Lars Fiskbæk's current role is Commercial Insights | Interprets and Understands the Commercial Implications | Senior Advisor | Digital Marketing.

What schools did Lars Fiskbæk attend?

Lars Fiskbæk attended Copenhagen Business School, Bigum&co, Mannaz | Kurser, Uddannelser Og Konsulentydelser, Aurehøj.

What skills is Lars Fiskbæk known for?

Lars Fiskbæk has skills like Market Research, Customer Insight, Strategy, Fmcg, Market Analysis, Consumer Behaviour, Segmentation, Marketing Research, Marketing Strategy, Management, Marketing Management, Business Strategy.

Who are Lars Fiskbæk's colleagues?

Lars Fiskbæk's colleagues are Henrik Aage Sørensen.

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