Lars Guldager
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Lars Guldager Email & Phone Number

Consultant – Digital Commercial Development at FK Distribution A/S
Location: Copenhagen, Capital Region Of Denmark, Denmark 8 work roles 2 schools
1 work email found @peytz.dk LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email l****@peytz.dk
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Current company
FK Distribution A/S
Role
Consultant – Digital Commercial Development
Location
Copenhagen, Capital Region Of Denmark, Denmark
Company size
523 employees

Who is Lars Guldager? Overview

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Quick answer

Lars Guldager is listed as Consultant – Digital Commercial Development at FK Distribution A/S, a company with 523 employees, based in Copenhagen, Capital Region Of Denmark, Denmark. AeroLeads shows a work email signal at peytz.dk and a matched LinkedIn profile for Lars Guldager.

Lars Guldager previously worked as CEO & Founder at Laguni Consult and Chief Commercial Officer at Peytz. Lars Guldager holds Cand Merc, Marketing from Copenhagen Business School.

Company email context

Email format at FK Distribution A/S

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*@peytz.dk
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Profile bio

About Lars Guldager

STRATEGIC AND OPTIMISTIC COMMERCIAL LEADER, CREATING RESULTS ABOVE TARGETThroughout my career I have primarily been involved in driving growth, leading sales and marketing departments serving primarily B2B clients, with responsibilities in the Nordic region. Advisory sales and consulting have played a significant role in my career. I have a passion for using technology as a tool to growth, including AI, ChatGPT, and their potential within business innovation. For the past approximately 15 years, I have been deeply engaged in digital development and business transformation, always delivering ambitious goals on target or above. A strategic and commercial leader who excels at driving business growth and success through a combination of forward thinking, planning and a positive outlook. Peytz&Co - a digital consulting agency; CCO 2019-2023Doubling of revenue 2019-2022 (42->83 mDKK)Tripling of EBITDA 2019-2022 (5,4 - 17,1 mDKK)Increases realized hourly rate by 20% (2019-2022)Enhancing the sales and marketing organization by prioritizing branding, lead generation, and sales execution to boost revenue from current and new clients. Specializes in corporate solution selling, including bid management, securing large clients in private and government sectors across UX/Design, CMS systems, applications, and cloud solutions.Benjamin Media; CSO 2011-2019Merged sales teams, leveraging strengths, transitioned from traditional to digital media, and created innovative digital products. Established Benjamin Creative for client services, resulting in higher subscription revenue, increased reach, traffic, and readership, leading to a growing market share.CompetencesI'm a dynamic leader with a sharp business acumen, known for wise decision-making, leading by example, and promoting inclusivity. I bring purpose to strategies, drive change, celebrate victories, and ensure a fun journey.Craft long-term strategies for sustainable growth aligned with company goals and market trends.Analyze dynamics, identify opportunities, and adapt strategies for success.Inspire innovation and dedication in team members.Clearly communicate vision and objectives for alignment. Make ethical decisions benefiting company and stakeholders.Prioritize and understand customer needs for resonant products and services. Balance optimism with pragmatism, developing contingencies for potential setbacks.Embrace change for growth, stay open to new ideas and technologies.Inspire determination and creativity to overcome challenges.

Listed skills include Leadership, Sales Management, General Management, Marketing Management, and 35 others.

Current workplace

Lars Guldager's current company

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FK Distribution A/S
Fk Distribution A/S
Consultant – Digital Commercial Development
Copenhagen, DK
Website
fk.dk
Employees
523
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8 roles · 32 years

Lars Guldager work experience

A career timeline built from the work history available for this profile.

Ceo & Founder

Current
Laguni Consult

Copenhagen, Capital Region Of Denmark, Denmark

Laguni Consult is a leading consultancy firm that helps businesses grow and innovate. We specialize in everything from strategy and marketing to sales and digital transformation. Our team is all about making ideas happen in real life, ensuring our clients stand out in the digital world.We’re good at figuring out what businesses need to succeed and making.

Apr 2024 - Present

Chief Commercial Officer

Peytz

København, Hovedstaden, Danmark

  • Key Responsibilities: Peytz & Co is a full-service digital agency specializing in digital development and transformation, particularly through UX/design, CMS systems, application development, and cloud solutions. The.
  • Revenue doubled and EBITDA tripled from 2019->2022
  • Optimization of resources and time utilization
  • Increases average hourly rate by 20%
  • Taking market share
  • Wins major clients in the private and public sector
2019 - Dec 2023

Cco/Sales Director - Salgsdirektør

Benjamin Media

Copenhagen Area, Denmark

  • Key Responsibilities: Member of the executive board and manager of 35 people and 5 middle managers. P&L responsibility for the BtB sales division. Key achievements:
  • Merge of two sales and marketing organizations
  • Transition from conventional media to digital
  • Development of new creative agency departments
  • Optimization and change management
  • Trust- and motivation-based management in a strongly change-oriented period where nothing is the same as before
2011 - 2019 ~8 yrs

Vice President, Sales Nordics - Nordisk Salgsdirektør

Bonnier Publications A/S

Copenhagen Area, Denmark

  • Key Responsibilities: Director with responsibility for advertising sales. Print and digital sales. Including sales offices in DK, SE, NO and SF. Chairman of Danish Magazines and Weekly Newspapers. Member of the board.
  • Actively participates in the early start of the digitization journey for a large media group
  • Develops commercial websites for Bo Bedre, I Form, Penge&Privat Økonomi
  • First management job with P&L responsibility and direct reference to the CEO
  • Wins significant market shares, establishes and develops sales in the Nordic region
2002 - 2011 ~9 yrs

Sales Manager

Berlingske

Copenhagen Area, Denmark

  • Key Responsibilities: Head of department responsible for advertising sales to Key Accounts for media published by Berlingske Media. Key achievements:
  • Develops personally as middle manager
  • Wins market shares
2001 - 2002 ~1 yr

Market Manager

Berlingske Annoncecenter

Copenhagen Area, Denmark

Market Manager, Medium Accounts, Berlingske Media A/S. Newspaper company with a turnover of approx. DKK 2,5 mia. kr. ca. 800 ansatte Responsibility:Responsible for advertising sales, print in the "text page sale" division. The focus was on customer satisfaction and budget achievement. A changeable time in the media industry with the introduction of media.

1997 - 2001 ~4 yrs

Key Account Manager

Berlingske

Copenhagen Area, Denmark

  • Key Responsibilities: Sales to Key Account advertisers for media published by Berlingske Medier. Responsibility for the industries, Car industry, Bank/Finance and InsuranceKey achievements:
  • First real job after completing master's degree
  • Establishes strong relationships with Key Accounts and agencies
  • Wins many sales competitions
1994 - 1997 ~3 yrs
Team & coworkers

Colleagues at FK Distribution A/S

Other employees you can reach at fk.dk. View company contacts for 523 employees →

GH Gitte Holden Lind Gitte Holden Lind Colleague at Fk Distribution A/SCopenhagen, Capital Region Of Denmark, Denmark, Denmark View → SF Stephanie Faaborg Stephanie Faaborg Colleague at Fk Distribution A/SKøge, Region Zealand, Denmark, Denmark View → LP Lisbeth Pederen Lisbeth Pederen Colleague at Fk Distribution A/SRegion Of Southern Denmark, Denmark, Denmark View → NK Nanna Kelting Nanna Kelting Colleague at Fk Distribution A/SHolsted, Region Of Southern Denmark, Denmark, Denmark View → NN Niller Nissen Niller Nissen Colleague at Fk Distribution A/SOdder, Central Denmark Region, Denmark, Denmark View → LM Lars Mosegaard Lars Mosegaard Colleague at Fk Distribution A/SCentral Denmark Region, Denmark, Denmark View → RR Rene Reiffenstein Rene Reiffenstein Colleague at Fk Distribution A/SEsbjerg, Region Of Southern Denmark, Denmark, Denmark View → LO Liv Overgaard Mathiesen Liv Overgaard Mathiesen Colleague at Fk Distribution A/SCentral Denmark Region, Denmark, Denmark View → AT Alexander Thomsen Alexander Thomsen Colleague at Fk Distribution A/SCopenhagen, Capital Region Of Denmark, Denmark, Denmark View → MF Mette Friis-Mikkelsen Mette Friis-Mikkelsen Colleague at Fk Distribution A/SRegion Zealand, Denmark, Denmark View →
2 education records

Lars Guldager education

FAQ

Frequently asked questions about Lars Guldager

Quick answers generated from the profile data available on this page.

What company does Lars Guldager work for?

Lars Guldager works for FK Distribution A/S.

What is Lars Guldager's role at FK Distribution A/S?

Lars Guldager is listed as Consultant – Digital Commercial Development at FK Distribution A/S.

What is Lars Guldager's email address?

AeroLeads has found 1 work email signal at @peytz.dk for Lars Guldager at FK Distribution A/S.

Where is Lars Guldager based?

Lars Guldager is based in Copenhagen, Capital Region Of Denmark, Denmark while working with FK Distribution A/S.

What companies has Lars Guldager worked for?

Lars Guldager has worked for Fk Distribution A/S, Laguni Consult, Peytz, Benjamin Media, and Bonnier Publications A/S.

Who are Lars Guldager's colleagues at FK Distribution A/S?

Lars Guldager's colleagues at FK Distribution A/S include Gitte Holden Lind, Stephanie Faaborg, Lisbeth Pederen, Nanna Kelting, and Niller Nissen.

How can I contact Lars Guldager?

You can use AeroLeads to view verified contact signals for Lars Guldager at FK Distribution A/S, including work email, phone, and LinkedIn data when available.

What schools did Lars Guldager attend?

Lars Guldager holds Cand Merc, Marketing from Copenhagen Business School.

What skills is Lars Guldager known for?

Lars Guldager is listed with skills including Leadership, Sales Management, General Management, Marketing Management, Magazines, Online Advertising, Digital Media, and Digital Strategy.

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