Lars Guldager Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region Of Denmark, Denmark

Laguni Consult is a leading consultancy firm that helps businesses grow and innovate. We specialize in everything from strategy and marketing to sales and digital transformation. Our team is all about making ideas happen in real life, ensuring our clients stand out in the digital world.We’re good at figuring out what businesses need to succeed and making it happen, from the start right through to the finish line. Whether it’s getting more customers, making your online presence stronger, or giving you the best strategies to move forward, we’re here for it.Our goal? To help businesses of all kinds get better at what they do and reach their full potential. With Laguni Consult, you’re set for success in today’s fast-moving business world. Let’s take your business to the next level together.

København, Hovedstaden, Danmark

Key Responsibilities: Peytz & Co is a full-service digital agency specializing in digital development and transformation, particularly through UX/design, CMS systems, application development, and cloud solutions. The client base primarily consists of larger enterprises in both the private and public sectors.At Peytz I'm Member of the executive board and manager of 5 Client Directors, 1 Bid Manager and 1 Marketing Manager and 1 student. Responsible for all revenue from customer projects, advising existing and new customers, New Bizz sales, development of Go to market plans, ICP profiles, lead generation, etc. Own sales responsibility for major customers in both the public and private sectors. Responsible for marketing and branding of Peytz & Co with a focus on Marketing Automation and lead generation.Key achievements:• Revenue doubled and EBITDA tripled from 2019->2022• Optimization of resources and time utilization• Increases average hourly rate by 20%• Taking market share• Wins major clients in the private and public sector• Implementation of ICP’s and account based marketing and new sales strategy• Increases revenue in the SAAS product PeytzMail by 30% in 1 year• Implementation of HubSpot as a new CRM system, resulting in stronger leads processes and significant improvement of BtB marketing, especially through marketing automation and lead scoring in HubSpot

Copenhagen Area, Denmark

Key Responsibilities: Member of the executive board and manager of 35 people and 5 middle managers. P&L responsibility for the BtB sales division. Key achievements:• Merge of two sales and marketing organizations• Transition from conventional media to digital• Development of new creative agency departments• Optimization and change management• Trust- and motivation-based management in a strongly change-oriented period where nothing is the same as before• Taking market shares in print and especially digitally with new products• Develops new media channels, starts influencer marketing• Establishes common Nordic CRM solution.

Copenhagen Area, Denmark

Key Responsibilities: Director with responsibility for advertising sales. Print and digital sales. Including sales offices in DK, SE, NO and SF. Chairman of Danish Magazines and Weekly Newspapers. Member of the board of Bonnier Media.Key achievements:• Actively participates in the early start of the digitization journey for a large media group• Develops commercial websites for Bo Bedre, I Form, Penge&Privat Økonomi • First management job with P&L responsibility and direct reference to the CEO• Wins significant market shares, establishes and develops sales in the Nordic region

Copenhagen Area, Denmark

Key Responsibilities: Head of department responsible for advertising sales to Key Accounts for media published by Berlingske Media. Key achievements:• Develops personally as middle manager• Wins market shares

Copenhagen Area, Denmark

Market Manager, Medium Accounts, Berlingske Media A/S. Newspaper company with a turnover of approx. DKK 2,5 mia. kr. ca. 800 ansatte Responsibility:Responsible for advertising sales, print in the "text page sale" division. The focus was on customer satisfaction and budget achievement. A changeable time in the media industry with the introduction of media agencies as intermediaries. Strong focus on sales to both the customer directly and through the media agency. Building sales argumentation through extensive analysis work and documentation in the new battle against nationwide advertising-financed TV. Dialogue with editors and marketing departments internally for the development of new commercial opportunities.Responsibility for a team of 6 people. Turnover approx. DKK 80 mill.Results: - Obtaining budgets- Implementation of the department's strategic plans, meetings and activity goals

Copenhagen Area, Denmark

Key Responsibilities: Sales to Key Account advertisers for media published by Berlingske Medier. Responsibility for the industries, Car industry, Bank/Finance and InsuranceKey achievements:• First real job after completing master's degree• Establishes strong relationships with Key Accounts and agencies• Wins many sales competitions

Cand Merc, Marketing

Activities and Societies: Moderate Studenter

Diploma, Leadership