Lars Kiib Hecht work email
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SUMMARY / PROFESSIONAL PROFILE Experienced Senior Global Manager/International Business Executive with 25+ years of extensive retail experience including franchise and concept store development and operations. Proven track record of consistently delivering high value results and exceeding targets, including consistent growth, improved profitability, and maximized revenue in both B2B and B2C retail sectors. Motivated by organizing major projects in large organizations. Able to perform and adapt in an ever-changing environment with high demands and time-sensitivity. Solid track record of making informed decisions based on substantial data and customer insights to produce positive and highly profitable outcomes with record high NPS. Excellent interpersonal and communication skills. Strong collaborator – partners, stakeholders etc. Building and maintaining relations, communicating effectively across the board at all levels and across cultures. Loyal ambassador for the organisation, category, product etc. Extensive global network established over time.Impressive track record of developing and leading strong, cohesive high-performance teams that consistently deliver on common goals driven by short deadlines and tight budgets. Facilitating organizational growth and cultural development of inter-departmental and international teams. Motivating and driving passion in others.Tech savvy - passionate about new technology and AI as the future of selling based on data lakes and data capture. Keeping up with new/changing trends. Enthusiastic, dedicated, highly energetic, focused, results driven, competitive, and persistent – “failure is not an option” mindset. Self-driven, hands-on, passionate, and loyal leader. Innovative and entrepreneurial. Big picture perspective.KEY SKILLS & EXPERTISE include:- Excellent retail and project management skills – providing strong leadership and driving retail excellence in an international setting. - Operations/operations management, streamlining, optimizing processes ensuring operational excellence and improved profitability. - Business management, development and growth. Change Management.- Gathering and analysing complex data and concepts to strategically grow a business category. - Creating, developing, and executing strategy based on solid market research, costumer insights and analytics. - Program and concept development, building, and innovation. - Campaign development, brand strengthening.- Team management and development. Support and mentoring. - Relations and partnership management.
Car Wash Consulting
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OwnerCar Wash Consulting May 2023 - PresentWhat services do I provide?Strategy Building & Category PlanningPrice Optimization & Micro PricingOperation Optimization & Best PracticesPromotion Planning & Marketing CampaignsInsights into Uptime and PerformanceInterim Category Management ServicesLoyalty & Subscription ProgramsGlobal, Regional or Local FocusMeasurement and TrackingChange Management Why choose me?As most of you know, I have served major convenience store brands for 25+ years, working from the retail perspective with Car Wash category development, engagement and innovation. I’ve helped my employers make great strides in their Car Wash category success, so now I’m offering my wealth of knowledge and experience to other companies that could benefit from my expertise.
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Chief Executive OfficerWash World Nov 2023 - Aug 2024Søborg, DkVirksomhedens fokus og retning er: fortsætte med at udvide vores fodaftryk i Norden og Tyskland, samtidig med at vi optimerer den totale kunderejse, optimerer kvalitet og får ny og større indsigt i vores kundes behov og øge kvaliteten af vores vask.The company's focus and direction is. Continue to expand our footprint in the Nordics and Germany, at the same time as we continue to provider of easy, innovative, and environmentally correct innovative Car, with the most competitive prices in the market, while optimizing the customer journey and gaining new insights into our performance and improve our quality. We want to ensure that our customers always receive the best experience possible and continue to view Wash World as the highest quality option in the market. -
Senior Global Category DirectorCircle K May 2016 - Dec 2022Laval, Québec, Ca- Responsible for developing & executing all aspects of global car wash category based on current performance, market trends & consumer insights while successfully partnering with a select group of global and regional vendors.- Conducted global research to develop & implement new ideas and innovations for future category growth.- Responsible for developing annual targeted marketing campaigns in every global market segment throughout Europe, Canada, & the USA, while aligning with all relevant stakeholders & leading the regional directors on rollouts.- Developed & implemented a successful global subscription program designed to increase loyalty & car wash traffic with very low expenditure for new hardware.- Global accountability for supplier relationships, procurement activities & contract negotiations. - Successfully built & managed a global carwash team of 4 regional directors & 27 regional category managers to improve visibility, responsiveness, & fiscal success.- Functionally accountable for global like-for-like sales, margin, market share & joint marketing improvements within the global car wash category on 2,700+ locations.- Drove the development of branding guidelines for 3 different retail concepts in the category.RESULTS:6.6% growth of like-for-like category sales on annual average in mature market.2.9% growth of basket size in like-for-like.13% growth & 34% ROI from development of global car wash Premium 1.0 project – now rolled-out globally to more than 2,000 Circle K locations. Managed a large Capex category investment that has delivered minimum 25% ROI.Negotiated substantial annual contract savings with delivery of improved supplier services in North America.Further developed & maintained a 5-year global roadmap, to secure annual Capex expenditure to consistently grow the car wash business by reinvesting increased revenue to support future growth.Negotiated North American chemical agreement resulting in large annual savings. -
Category Director, EuropeCircle K May 2015 - May 2016Laval, Québec, Ca- Developed and executed detailed category strategies based on current category performance and market intelligence and consumer insights.- Researched, developed, and piloted new ideas and innovations for future category growth.- Responsible for developing yearly category / marketing plans on a BU market level following the European process, structure, and timing; align and secure this category plan with all relevant stakeholders; support, follow-up and assist with planning and implementation as well as on-going execution.- Secured new supplier relationships, supported procurement activities, and led contract negotiations within the category.- Led the Carwash Category Management network – improving knowledge, competencies, best practice sharing and team building.- Accountable for like-for-like sales, margin, market share and joint marketing improvements within the categoryRESULTS:- Exceeded projected sales target for category growth by 4.6%- Grew basket size by approximately 3.3% annually.- Drove the development and implementation of the Car Wash 1.0 premium seasonal program resulting in enhanced functionality, quality and appearance for customers, and increased margin to the category.- Strategically managed and analyzed category Capex plans to ensure targets met.
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Business Development And Shop Implementation ConsultantHusqvarna Nov 2013 - May 2015Stockholm, Se- Developed the first Husqvarna Concept Store in Stockholm by taking hands-on responsibility of all organizational, management, branding and staffing requirements in a top-of-the-line Retail environment. - Implemented all aspects of new service classroom and training facility in Stockholm Husqvarna Concept Store.- Drove all aspects of a new store concept and design at strategically selected dealers in the Nordic and Baltic countries.- Led the development of the retail portion of the Husqvarna Dealer Excellence Business Program (DEBP) resulting in a more strategic partnership between Husqvarna and its dealers and allowing dealers to elevate from supplier status to Business Partner status.- Evaluated and recommended next steps for shop supplier solution. - Drove future development of Shop 2.0 concept.- Developed new, improved standards for the product implementation strategy for the Husqvarna Automover.RESULTS: - Realized 14% sales increase with a short 12-month payback time with the design and execution of 58 Dealer shop-in-shop solutions.- Oversaw a functional team to construct a one-to-one mock-up of a Shop solution for annual Dealer conference and rolled out to 400+ dealer attendees. - Developed, negotiated, and implemented new in-store lighting, marketing, and business intelligence systems for both concept store and Husqvarna Dealers in Nordic and Baltic countries.- Successfully implemented mobile Dealer shops using a container system.- Built and developed Husqvarna's flagship store in Stockholm (Husqvarna Concept Store Stockholm, the only one of its kind with everything for garden and house). We started from scratch, recruited the right employees, managers, mechanics etc. and built up an impressive store including offices and a live workshop where we would train dealers, educate customer groups, host events, and more: Husqvarna Concept Store Stockholm -
Nordic Project ManagerFlügger A/S Mar 2011 - Nov 2013Roedovre, Dk- Designed new programs and trained existing and new employees to convert primarily B-to-B outlets to retail stores, attracting new B-to-C customers and increasing overall sales.- Established and managed Flügger Retail Excellence Program.- Developed and implemented Nordic growth strategy, focusing on increased market share in Norway and Sweden.- Responsible for establishing the Nordic Store Acquisitions Group that focused on retraining employees from acquired competitors and hiring area sales staff. - P & L responsibility for all acquired stores for up to 18 months after acquisition.- Initiator and co-founder of Flügger Customer Club rewards program to facilitate B-to-C customer loyalty.- Supervised 19 store managers across Norway and Sweden.- Project responsibility for the optimization of staffing demands to increase customer service and lower cost of operations in the Nordic countries (1,200 employees). RESULTS: - Showed 10% annual increase in retail sales through implemented changes designed to attract more B-to-C customers and grow existing B-to-B customer base. - Newly acquired stores performed better than the predicted business case.- Saved Flügger Group more than $2M annually by creating optimal staffing system for retail outlets, while also increasing customer service and loyalty.- Attracted new B-to-C customers in-store by designing and implementing regular in-store events.- Created a small customer activation program to attract sales from smaller customers for better local penetration. -
European Sales Manager – Adekema Day-System (Subsidiary Of Flügger Group)Flügger A/S Mar 2010 - Mar 2011Roedovre, Dk- Hired to explore selloff options for AdeKema DAY-System division. - Facilitated sale of AdeKema to Wash-Tec to focus Flügger business on core competencies.- Responsible for 5 salespeople in Sweden, a KAM, a product manager, and an operational engineer.- Sales responsibility for an annual turnover of 65 miles. DKR in 9 markets. - Responsible for tender agreements with major customers and oil companies. - Responsible for the development of marketing strategies for AdeKema. - Responsible for future business design and innovation in business area.
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Global Category Manager, Product Manager, Retail Manager, RespectivelyShell 1997 - 2010London, England, GbWorked in Copenhagen, London, Houston, Oslo, Stockholm, Helsinki and Hamburg for various projects and positions. Increased global responsibility over 13 years. Titles/Responsibilities:- Global Category Manager, Car Wash (2005-2010)- Category Manager, Nordic Retail Marketing (2003-2005)- Product Manager, Retail Marketing, Car Wash (2000-2003)- Retail Manager, Sales & Operations (1997-2000)As Global Category Manager, Car Wash (2005-2010), I was responsible for:- Ensuring that all Shell’s own sites had a B2B framework agreement on business area Car Wash (represent 30% of Shell Retail and Retailers earnings). - Ensuring that concepts in my business areas contained the agreed CVP (Customer Value Proposition).- Ensuring that 3-party vendors strove for and worked towards innovation and further development.- Ensuring that dealer agreements were continuously optimized (in cooperation with Centre of excellence to which I reported). - Contract management of the global agreement on the category area — approximately 1.3 billion. DKR.- Development and implementation of a unique new concept: Shell Perfect Wash in Nordics and Germany. -
Reserve Officer, Lieutenant / Active Duty, Sergeant, RespectivelyRoyal Danish Army 1983 - 20101985 – 2010 Military service: Royal Danish Army / Reserve Officer, Lieutenant1983 – 1985 Military service: Royal Danish Army / Active Duty, Sergeant
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Retailer - Shell (Independent Owner/Dealer/Franchisee)Lars Kiib Hecht Aps 1993 - 1997Service station purchased by A/S Danish Shell after 4 years in business, facilitating transition to return to work for Shell corporation again.
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Project Lead, Store Manager, Trainee Store Manager, RespectivelyShell 1987 - 1993London, England, GbIncreased Level of Responsibility over 4 years. Titles/Responsibilities:- Project Lead, Nationwide testing of New Store Concept (1992-1993)- Store Manager, Sales & Operations for 4 Stores (1989-1992)- Store Manager Trainee, Sales & Operations (1987-1989)
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Welfare OfficerUnited Nations 1986 - 1987New York, Ny, UsUN Peacekeeping Force / Active-Duty Welfare Officer, Lieutenant (Cypress, Israel, Egypt)
Lars Kiib Hecht Skills
Lars Kiib Hecht Education Details
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Copenhagen Business SchoolFinancial And Business Studies -
Metropolitanskolen, Copenhagen(Hf) Various Subjects
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Marie Kruses SkoleElementary School
Frequently Asked Questions about Lars Kiib Hecht
What company does Lars Kiib Hecht work for?
Lars Kiib Hecht works for Car Wash Consulting
What is Lars Kiib Hecht's role at the current company?
Lars Kiib Hecht's current role is Independant Owner and Consultant Experienced Senior Global Manager/International Business Executive. 25+ years of extensive retail experience including franchise and concept store development and operations..
What is Lars Kiib Hecht's email address?
Lars Kiib Hecht's email address is lh****@****lek.com
What schools did Lars Kiib Hecht attend?
Lars Kiib Hecht attended Copenhagen Business School, Metropolitanskolen, Copenhagen, Marie Kruses Skole.
What are some of Lars Kiib Hecht's interests?
Lars Kiib Hecht has interest in Children.
What skills is Lars Kiib Hecht known for?
Lars Kiib Hecht has skills like Retail, B2b, Management, Business Development, Business Strategy, Sales Management, Strategy, New Business Development, Operations Management, Marketing Strategy, Project Management, Key Account Management.
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